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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+11.55%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$236M
AUM Growth
+$28.1M
Cap. Flow
+$8.16M
Cap. Flow %
3.45%
Top 10 Hldgs %
24.8%
Holding
213
New
24
Increased
102
Reduced
41
Closed
9

Top Buys

Rank Stock Value
1
SPGI icon
S&P Global
SPGI
+$2.45M
2
MSFT icon
Microsoft
MSFT
+$1.43M
3
AAPL icon
Apple
AAPL
+$1.14M
4
ED icon
Consolidated Edison
ED
+$817K
5
LLY icon
Eli Lilly
LLY
+$532K

Top Sells

Rank Stock Value
1
POOL icon
Pool Corp
POOL
+$986K
2
NRG icon
NRG Energy
NRG
+$747K
3
BLK icon
Blackrock
BLK
+$701K
4
MKC icon
McCormick & Company Non-Voting
MKC
+$668K
5
AMT icon
American Tower
AMT
+$664K

Sector Composition

Rank Sector Weight
1 Technology 15.73%
2 Healthcare 14.75%
3 Financials 13.8%
4 Industrials 7.11%
5 Consumer Discretionary 6.63%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.9T
$11.9M 5.03%
91,507
+7,981
+10% +$1.14M
MSFT icon
2
Microsoft
MSFT
$2.93T
$9.81M 4.15%
40,904
+5,943
+17% +$1.43M
MA icon
3
Mastercard
MA
$480B
$6.11M 2.59%
17,580
– –
V icon
4
Visa
V
$682B
$5.87M 2.49%
28,257
+623
+2% +$126K
ABBV icon
5
AbbVie
ABBV
$450B
$5.48M 2.32%
33,932
+1,534
+5% +$235K
JPM icon
6
JPMorgan Chase
JPM
$907B
$4M 1.69%
29,791
+59
+0.2% +$7.48K
NKE icon
7
Nike
NKE
$64.9B
$3.95M 1.67%
33,779
-197
-0.6% -$19.8K
LLY icon
8
Eli Lilly
LLY
$1.05T
$3.84M 1.63%
10,509
+1,500
+17% +$532K
HD icon
9
Home Depot
HD
$338B
$3.82M 1.62%
12,102
+976
+9% +$297K
CVX icon
10
Chevron
CVX
$373B
$3.79M 1.6%
21,099
-133
-0.6% -$23.2K
BIP icon
11
Brookfield Infrastructure Partners
BIP
$18.1B
$3.73M 1.58%
120,307
+57
+0% +$1.99K
XOM icon
12
ExxonMobil
XOM
$611B
$3.66M 1.55%
33,167
+128
+0.4% +$13.7K
WMT icon
13
Walmart Inc
WMT
$909B
$3.51M 1.49%
74,229
+6,000
+9% +$285K
MRK icon
14
Merck
MRK
$315B
$3.47M 1.47%
31,264
+2,495
+9% +$255K
PG icon
15
Procter & Gamble
PG
$349B
$3.46M 1.47%
22,828
+406
+2% +$56.9K
XLE icon
16
State Street Energy Select Sector SPDR ETF
XLE
$38.2B
$3.33M 1.41%
76,062
+820
+1% +$35.7K
JNJ icon
17
Johnson & Johnson
JNJ
$609B
$3.25M 1.37%
18,371
+902
+5% +$156K
IBM icon
18
IBM
IBM
$200B
$2.86M 1.21%
20,280
+557
+3% +$76.8K
OKE icon
19
Oneok
OKE
$58.9B
$2.76M 1.17%
41,966
+4
+0% +$246
SPGI icon
20
S&P Global
SPGI
$133B
$2.49M 1.05%
+7,420
New +$2.45M
VZ icon
21
Verizon
VZ
$182B
$2.46M 1.04%
62,345
+4,442
+8% +$167K
NVDA icon
22
NVIDIA
NVDA
$4.91T
$2.35M 0.99%
160,740
+10,500
+7% +$154K
BMY icon
23
Bristol-Myers Squibb
BMY
$124B
$2.33M 0.99%
32,347
+2,524
+8% +$190K
COST icon
24
Costco
COST
$417B
$2.29M 0.97%
5,007
-50
-1% -$24.4K
DE icon
25
Deere & Co
DE
$161B
$2.27M 0.96%
5,294
– –
1
2 3 4 5

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EGP
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FIM
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HFF
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Herold Advisors's Q4 2022 Portfolio in Review

As of Q4 2022, Herold Advisors held 213 positions worth $236M, up 14% from $208M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors deployed $8.16M of net new capital in Q4 2022, opening 24 new positions and adding to 102 existing holdings. Its largest new stake was S&P Global: 7,420 shares worth $2.49M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, down from 16% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was NRG Energy, an estimated $747K trimmed.

  • Herold Advisors's largest Q4 2022 buy was S&P Global: 7,420 shares worth $2.49M.
  • Herold Advisors added most to Microsoft in Q4 2022, an estimated $1.43M increase.
  • Herold Advisors's biggest Q4 2022 reduction was NRG Energy, cutting an estimated $747K.
  • Herold Advisors fully exited Pool Corp in Q4 2022, selling an estimated $986K.
  • Herold Advisors's ten largest holdings make up 25% of its $236M portfolio in Q4 2022.
  • Herold Advisors opened 24 new positions and closed 9 in Q4 2022.
  • Herold Advisors's portfolio value rose 14% quarter-over-quarter to $236M.

Based on Herold Advisors's 13F filing for Q4 2022, filed 14 Feb 2023.