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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
-0.31%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
-$3.53M
Cap. Flow
+$3.52M
Cap. Flow %
0.77%
Top 10 Hldgs %
24.72%
Holding
291
New
16
Increased
110
Reduced
117
Closed
9

Top Buys

1
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$1.16M
2
AVUS icon
Avantis US Equity ETF
AVUS
+$1.15M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$1.15M
4
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.09M
5
SKOR icon
FlexShares Credit-Scored US Corporate Bond Index Fund
SKOR
+$1.01M

Top Sells

1
LLY icon
Eli Lilly
LLY
+$819K
2
AVGO icon
Broadcom
AVGO
+$782K
3
PH icon
Parker-Hannifin
PH
+$751K
4
CTAS icon
Cintas
CTAS
+$723K
5
TSLA icon
Tesla
TSLA
+$689K

Sector Composition

1 Technology 15.27%
2 Financials 11.19%
3 Healthcare 8.48%
4 Communication Services 5.22%
5 Energy 5.14%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.9T
$22.1M 4.86%
99,670
+4,076
+4% +$944K
AVUS icon
2
Avantis US Equity ETF
AVUS
$13.8B
$14.7M 3.22%
158,711
+11,830
+8% +$1.15M
MSFT icon
3
Microsoft
MSFT
$2.93T
$14.2M 3.11%
37,757
-347
-0.9% -$141K
NVDA icon
4
NVIDIA
NVDA
$4.91T
$12.4M 2.72%
114,446
-5,420
-5% -$687K
V icon
5
Visa
V
$682B
$8.97M 1.97%
25,582
-1,191
-4% -$403K
MA icon
6
Mastercard
MA
$480B
$8.8M 1.93%
16,049
-647
-4% -$352K
LLY icon
7
Eli Lilly
LLY
$1.05T
$8.7M 1.91%
10,536
-984
-9% -$819K
XOM icon
8
ExxonMobil
XOM
$611B
$7.73M 1.7%
64,955
+2,751
+4% +$304K
ABBV icon
9
AbbVie
ABBV
$450B
$7.54M 1.65%
35,966
-1,776
-5% -$345K
JPM icon
10
JPMorgan Chase
JPM
$907B
$7.46M 1.64%
30,396
+160
+0.5% +$40.8K
RSP icon
11
Invesco S&P 500 Equal Weight ETF
RSP
$96.4B
$6.83M 1.5%
39,410
+1,179
+3% +$210K
AVIG icon
12
Avantis Core Fixed Income ETF
AVIG
$1.92B
$6.65M 1.46%
160,694
+15,399
+11% +$630K
AVUV icon
13
Avantis US Small Cap Value ETF
AVUV
$29.4B
$6.6M 1.45%
75,690
+2,145
+3% +$202K
WMT icon
14
Walmart Inc
WMT
$909B
$6.4M 1.41%
72,898
-6,459
-8% -$606K
DFCF icon
15
Dimensional Core Fixed Income ETF
DFCF
$10.8B
$6.34M 1.39%
150,714
+15,163
+11% +$632K
META icon
16
Meta Platforms (Facebook)
META
$1.64T
$5.7M 1.25%
9,879
-348
-3% -$225K
DFUS
17
Dimensional US Equity ETF
DFUS
$20.8B
$5.44M 1.19%
89,900
+14,910
+20% +$953K
DSTL icon
18
Distillate US Fundamental Stability & Value ETF
DSTL
$1.93B
$5.29M 1.16%
97,578
-2,838
-3% -$158K
IBM icon
19
IBM
IBM
$200B
$5.17M 1.13%
20,779
+203
+1% +$49.7K
AMZN icon
20
Amazon
AMZN
$2.66T
$5M 1.1%
26,279
-1,474
-5% -$320K
JPST icon
21
JPMorgan Ultra-Short Income ETF
JPST
$39.8B
$4.63M 1.02%
91,419
+6,571
+8% +$332K
BND icon
22
Vanguard Total Bond Market
BND
$159B
$4.62M 1.01%
62,883
+5,040
+9% +$366K
GOOGL icon
23
Alphabet (Google) Class A
GOOGL
$4.23T
$4.6M 1.01%
29,714
-1,864
-6% -$338K
HD icon
24
Home Depot
HD
$338B
$4.58M 1.01%
12,501
-637
-5% -$248K
CVX icon
25
Chevron
CVX
$373B
$4.31M 0.95%
25,765
-324
-1% -$50.7K
1
2 3 4 5

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FIM
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HFF
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Herold Advisors's Q1 2025 Portfolio in Review

As of Q1 2025, Herold Advisors held 291 positions worth $455M, down 0.77% from $459M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors's Q1 2025 filing shows 16 new, 110 increased, 117 reduced and 9 closed positions. Its largest new stake was Williams Companies: 11,548 shares worth $690K. The largest sale was Eli Lilly, an estimated $819K.

By sector, the portfolio is most concentrated in Technology at 15% of assets, down from 17% a quarter earlier, followed by Financials and Healthcare.

  • Herold Advisors's largest Q1 2025 buy was Williams Companies: 11,548 shares worth $690K.
  • Herold Advisors added most to iShares 5-10 Year Investment Grade Corporate Bond ETF in Q1 2025, an estimated $1.16M increase.
  • Herold Advisors's biggest Q1 2025 reduction was Eli Lilly, cutting an estimated $819K.
  • Herold Advisors fully exited Old Dominion Freight Line in Q1 2025, selling an estimated $687K.
  • Herold Advisors's ten largest holdings make up 25% of its $455M portfolio in Q1 2025.
  • Herold Advisors opened 16 new positions and closed 9 in Q1 2025.
  • Herold Advisors's portfolio value fell 0.77% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2025, filed 13 May 2025.