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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+0.66%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
+$7.86M
Cap. Flow
+$14.8M
Cap. Flow %
3.26%
Top 10 Hldgs %
26.15%
Holding
270
New
23
Increased
116
Reduced
81
Closed
7

Top Buys

1
DFUS
Dimensional US Equity ETF
DFUS
+$1.2M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.06M
3
BBBI icon
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
+$839K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$782K
5
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$722K

Top Sells

1
CRM icon
Salesforce
CRM
+$496K
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$435K
3
BLK icon
Blackrock
BLK
+$432K
4
LRCX icon
Lam Research
LRCX
+$413K
5
UNH icon
UnitedHealth
UNH
+$334K

Sector Composition

1 Technology 17.87%
2 Financials 10.24%
3 Healthcare 8.53%
4 Energy 6.14%
5 Industrials 5.64%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.9T
$21.3M 4.68%
83,949
+2,050
+3% +$534K
NVDA icon
2
NVIDIA
NVDA
$4.91T
$19.8M 4.36%
113,791
-205
-0.2% -$37.6K
MSFT icon
3
Microsoft
MSFT
$2.93T
$13.6M 2.98%
36,636
+338
+0.9% +$141K
XOM icon
4
ExxonMobil
XOM
$611B
$11.1M 2.43%
65,330
-257
-0.4% -$37.5K
LLY icon
5
Eli Lilly
LLY
$1.05T
$9.38M 2.06%
10,193
-251
-2% -$254K
AVUS icon
6
Avantis US Equity ETF
AVUS
$13.8B
$9.37M 2.06%
84,322
+4,102
+5% +$470K
DFUS
7
Dimensional US Equity ETF
DFUS
$20.8B
$9.37M 2.06%
132,085
+16,213
+14% +$1.2M
WMT icon
8
Walmart Inc
WMT
$909B
$8.76M 1.92%
70,475
-336
-0.5% -$41.3K
JPM icon
9
JPMorgan Chase
JPM
$907B
$8.5M 1.87%
28,902
+85
+0.3% +$25.8K
MA icon
10
Mastercard
MA
$480B
$7.89M 1.73%
15,793
+426
+3% +$224K
ABBV icon
11
AbbVie
ABBV
$450B
$7.63M 1.68%
35,090
– –
DFCF icon
12
Dimensional Core Fixed Income ETF
DFCF
$10.8B
$7.35M 1.61%
173,993
+16,932
+11% +$722K
AVIG icon
13
Avantis Core Fixed Income ETF
AVIG
$1.92B
$7.25M 1.59%
174,440
+11,069
+7% +$464K
GOOGL icon
14
Alphabet (Google) Class A
GOOGL
$4.23T
$7.16M 1.57%
24,907
-1,045
-4% -$328K
AVLC icon
15
Avantis US Large Cap Equity ETF
AVLC
$1.33B
$7.02M 1.54%
90,586
+13,243
+17% +$1.06M
V icon
16
Visa
V
$682B
$6.85M 1.5%
22,655
+410
+2% +$132K
CVX icon
17
Chevron
CVX
$373B
$5.69M 1.25%
27,492
-493
-2% -$89.9K
APH icon
18
Amphenol
APH
$186B
$5.15M 1.13%
40,788
+2,688
+7% +$378K
IGIB icon
19
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.6B
$5.15M 1.13%
96,818
+14,524
+18% +$782K
SKOR icon
20
FlexShares Credit-Scored US Corporate Bond Index Fund
SKOR
$714M
$4.77M 1.05%
98,157
+14,587
+17% +$715K
IBM icon
21
IBM
IBM
$200B
$4.75M 1.04%
19,616
+333
+2% +$90.1K
AMZN icon
22
Amazon
AMZN
$2.66T
$4.52M 0.99%
21,722
+455
+2% +$100K
QLC icon
23
FlexShares US Quality Large Cap Index Fund
QLC
$992M
$4.44M 0.97%
56,744
+5,989
+12% +$486K
VZ icon
24
Verizon
VZ
$182B
$4.33M 0.95%
86,347
+2,121
+3% +$98.3K
IQDY icon
25
FlexShares International Quality Dividend Dynamic Index Fund
IQDY
$109M
$4.3M 0.94%
113,433
+11,223
+11% +$435K
1
2 3 4 5

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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Herold Advisors's Q1 2026 Portfolio in Review

As of Q1 2026, Herold Advisors held 270 positions worth $455M, up 1.8% from $447M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $14.8M of net new capital in Q1 2026, opening 23 new positions and adding to 116 existing holdings. Its largest new stake was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 20% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $435K trimmed.

  • Herold Advisors's largest Q1 2026 buy was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.
  • Herold Advisors added most to Dimensional US Equity ETF in Q1 2026, an estimated $1.2M increase.
  • Herold Advisors's biggest Q1 2026 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $435K.
  • Herold Advisors fully exited Salesforce in Q1 2026, selling an estimated $496K.
  • Herold Advisors's ten largest holdings make up 26% of its $455M portfolio in Q1 2026.
  • Herold Advisors opened 23 new positions and closed 7 in Q1 2026.
  • Herold Advisors's portfolio value rose 1.8% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2026, filed 15 May 2026.