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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+8.45%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$477M
AUM Growth
+$21.6M
Cap. Flow
-$7.69M
Cap. Flow %
-1.61%
Top 10 Hldgs %
23.87%
Holding
321
New
39
Increased
114
Reduced
121
Closed
10

Top Buys

1
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$6.88M
2
CGDV icon
Capital Group Dividend Value ETF
CGDV
+$2.11M
3
DSL
DoubleLine Income Solutions Fund
DSL
+$1.38M
4
T icon
AT&T
T
+$776K
5
CGGE
Capital Group Global Equity ETF
CGGE
+$656K

Top Sells

1
NVDA icon
NVIDIA
NVDA
+$2.78M
2
MSFT icon
Microsoft
MSFT
+$2.26M
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$1.8M
4
AVIG icon
Avantis Core Fixed Income ETF
AVIG
+$962K
5
AAPL icon
Apple
AAPL
+$934K

Sector Composition

1 Technology 16.16%
2 Financials 10.55%
3 Healthcare 7.11%
4 Communication Services 5.82%
5 Energy 4.43%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.9T
$19.5M 4.09%
95,045
-4,625
-5% -$934K
MSFT icon
2
Microsoft
MSFT
$2.93T
$16.2M 3.39%
32,554
-5,203
-14% -$2.26M
AVUS icon
3
Avantis US Equity ETF
AVUS
$13.8B
$16M 3.36%
159,120
+409
+0.3% +$38.3K
NVDA icon
4
NVIDIA
NVDA
$4.91T
$14.6M 3.06%
92,374
-22,072
-19% -$2.78M
V icon
5
Visa
V
$682B
$8.74M 1.83%
24,613
-969
-4% -$338K
MA icon
6
Mastercard
MA
$480B
$8.37M 1.75%
14,887
-1,162
-7% -$643K
JPM icon
7
JPMorgan Chase
JPM
$907B
$8.24M 1.73%
28,425
-1,971
-6% -$503K
LLY icon
8
Eli Lilly
LLY
$1.05T
$7.58M 1.59%
9,718
-818
-8% -$636K
XOM icon
9
ExxonMobil
XOM
$611B
$7.39M 1.55%
68,563
+3,608
+6% +$386K
RSP icon
10
Invesco S&P 500 Equal Weight ETF
RSP
$96.4B
$7.21M 1.51%
39,696
+286
+0.7% +$49.4K
AVUV icon
11
Avantis US Small Cap Value ETF
AVUV
$29.4B
$7.05M 1.48%
77,351
+1,661
+2% +$143K
META icon
12
Meta Platforms (Facebook)
META
$1.64T
$6.94M 1.46%
9,404
-475
-5% -$294K
BIL icon
13
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$46.8B
$6.89M 1.45%
+75,161
New +$6.88M
WMT icon
14
Walmart Inc
WMT
$909B
$6.42M 1.35%
65,651
-7,247
-10% -$690K
ABBV icon
15
AbbVie
ABBV
$450B
$6.34M 1.33%
34,164
-1,802
-5% -$335K
IBM icon
16
IBM
IBM
$200B
$6.17M 1.29%
20,935
+156
+0.8% +$40.2K
AMZN icon
17
Amazon
AMZN
$2.66T
$5.89M 1.23%
26,843
+564
+2% +$112K
AVIG icon
18
Avantis Core Fixed Income ETF
AVIG
$1.92B
$5.71M 1.2%
137,227
-23,467
-15% -$962K
DFUS
19
Dimensional US Equity ETF
DFUS
$20.8B
$5.71M 1.2%
85,199
-4,701
-5% -$291K
DFCF icon
20
Dimensional Core Fixed Income ETF
DFCF
$10.8B
$5.46M 1.14%
129,089
-21,625
-14% -$902K
DSTL icon
21
Distillate US Fundamental Stability & Value ETF
DSTL
$1.93B
$5.06M 1.06%
91,377
-6,201
-6% -$330K
GOOGL icon
22
Alphabet (Google) Class A
GOOGL
$4.23T
$4.97M 1.04%
28,209
-1,505
-5% -$246K
BND icon
23
Vanguard Total Bond Market
BND
$159B
$4.76M 1%
64,633
+1,750
+3% +$127K
JPST icon
24
JPMorgan Ultra-Short Income ETF
JPST
$39.8B
$4.74M 0.99%
93,525
+2,106
+2% +$106K
DGRO icon
25
iShares Core Dividend Growth ETF
DGRO
$42.1B
$4.13M 0.87%
64,545
-3,542
-5% -$216K
1
2 3 4 5

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WMA
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EGP
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FIM
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HFF
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Herold Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Herold Advisors held 321 positions worth $477M, up 4.7% from $455M the previous quarter. Its ten largest holdings account for 24% of the portfolio.

Herold Advisors's Q2 2025 filing shows 39 new, 114 increased, 121 reduced and 10 closed positions. Its largest new stake was State Street SPDR Bloomberg 1-3 Month T-Bill ETF: 75,161 shares worth $6.89M. The largest sale was NVIDIA, an estimated $2.78M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 15% a quarter earlier, followed by Financials and Healthcare.

  • Herold Advisors's largest Q2 2025 buy was State Street SPDR Bloomberg 1-3 Month T-Bill ETF: 75,161 shares worth $6.89M.
  • Herold Advisors added most to AT&T in Q2 2025, an estimated $776K increase.
  • Herold Advisors's biggest Q2 2025 reduction was NVIDIA, cutting an estimated $2.78M.
  • Herold Advisors fully exited Pacer US Cash Cows 100 ETF in Q2 2025, selling an estimated $1.8M.
  • Herold Advisors's ten largest holdings make up 24% of its $477M portfolio in Q2 2025.
  • Herold Advisors opened 39 new positions and closed 10 in Q2 2025.
  • Herold Advisors's portfolio value rose 4.7% quarter-over-quarter to $477M.

Based on Herold Advisors's 13F filing for Q2 2025, filed 14 Aug 2025.