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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+10.26%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$413M
AUM Growth
+$51.9M
Cap. Flow
+$20.7M
Cap. Flow %
5%
Top 10 Hldgs %
24.74%
Holding
277
New
33
Increased
97
Reduced
96
Closed
12

Top Buys

Rank Stock Value
1
AVIG icon
Avantis Core Fixed Income ETF
AVIG
+$3.14M
2
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$2.82M
3
DFUS
Dimensional US Equity ETF
DFUS
+$1.87M
4
AMZN icon
Amazon
AMZN
+$1.63M
5
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$1.2M

Top Sells

Rank Stock Value
1
BEP icon
Brookfield Renewable
BEP
+$1.24M
2
OKE icon
Oneok
OKE
+$1.06M
3
WM icon
Waste Management
WM
+$1.04M
4
FANG icon
Diamondback Energy
FANG
+$1M
5
JPM icon
JPMorgan Chase
JPM
+$985K

Sector Composition

Rank Sector Weight
1 Technology 15.86%
2 Financials 11.07%
3 Healthcare 10.92%
4 Industrials 5.73%
5 Communication Services 5.03%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.9T
$16.5M 3.99%
96,159
+3,897
+4% +$709K
MSFT icon
2
Microsoft
MSFT
$2.93T
$15.9M 3.84%
37,733
-678
-2% -$274K
AVUS icon
3
Avantis US Equity ETF
AVUS
$13.8B
$13.3M 3.21%
148,109
+13,851
+10% +$1.17M
NVDA icon
4
NVIDIA
NVDA
$4.91T
$11.3M 2.74%
125,310
-6,280
-5% -$455K
LLY icon
5
Eli Lilly
LLY
$1.05T
$8.9M 2.15%
11,443
+559
+5% +$398K
MA icon
6
Mastercard
MA
$480B
$8.27M 2%
17,170
-29
-0.2% -$13.3K
V icon
7
Visa
V
$682B
$8.12M 1.96%
29,083
-100
-0.3% -$27.6K
ABBV icon
8
AbbVie
ABBV
$450B
$6.98M 1.69%
38,345
-433
-1% -$74.6K
RSP icon
9
Invesco S&P 500 Equal Weight ETF
RSP
$96.4B
$6.77M 1.64%
39,995
-58
-0.1% -$9.31K
AVUV icon
10
Avantis US Small Cap Value ETF
AVUV
$29.4B
$6.29M 1.52%
67,093
+9,671
+17% +$856K
JPM icon
11
JPMorgan Chase
JPM
$907B
$5.91M 1.43%
29,510
-5,459
-16% -$985K
DSTL icon
12
Distillate US Fundamental Stability & Value ETF
DSTL
$1.93B
$5.55M 1.34%
102,930
+21,927
+27% +$1.12M
AMZN icon
13
Amazon
AMZN
$2.66T
$5.08M 1.23%
28,162
+9,790
+53% +$1.63M
HD icon
14
Home Depot
HD
$338B
$5.03M 1.22%
13,120
-192
-1% -$70.1K
WMT icon
15
Walmart Inc
WMT
$909B
$4.99M 1.21%
82,907
+2,555
+3% +$146K
GOOGL icon
16
Alphabet (Google) Class A
GOOGL
$4.23T
$4.96M 1.2%
32,887
+178
+0.5% +$25.5K
MRK icon
17
Merck
MRK
$315B
$4.9M 1.19%
37,165
-627
-2% -$77.3K
XOM icon
18
ExxonMobil
XOM
$611B
$4.29M 1.04%
36,869
+1,757
+5% +$184K
META icon
19
Meta Platforms (Facebook)
META
$1.64T
$4.08M 0.99%
8,410
+245
+3% +$109K
PSX icon
20
Phillips 66
PSX
$82.9B
$3.98M 0.96%
24,355
-1,673
-6% -$241K
IBM icon
21
IBM
IBM
$200B
$3.93M 0.95%
20,599
-890
-4% -$162K
DGRO icon
22
iShares Core Dividend Growth ETF
DGRO
$42.1B
$3.91M 0.95%
67,350
-5,504
-8% -$306K
CVX icon
23
Chevron
CVX
$373B
$3.91M 0.95%
24,770
+305
+1% +$46K
BND icon
24
Vanguard Total Bond Market
BND
$159B
$3.84M 0.93%
52,930
+906
+2% +$65.8K
PG icon
25
Procter & Gamble
PG
$349B
$3.61M 0.87%
22,277
-4,315
-16% -$677K
1
2 3 4 5

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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LC
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Herold Advisors's Q1 2024 Portfolio in Review

As of Q1 2024, Herold Advisors held 277 positions worth $413M, up 14% from $361M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors deployed $20.7M of net new capital in Q1 2024, opening 33 new positions and adding to 97 existing holdings. Its largest new stake was Martin Marietta Materials: 2,099 shares worth $1.29M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, down from 16% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was Oneok, an estimated $1.06M trimmed.

  • Herold Advisors's largest Q1 2024 buy was Martin Marietta Materials: 2,099 shares worth $1.29M.
  • Herold Advisors added most to Avantis Core Fixed Income ETF in Q1 2024, an estimated $3.14M increase.
  • Herold Advisors's biggest Q1 2024 reduction was Oneok, cutting an estimated $1.06M.
  • Herold Advisors fully exited Brookfield Renewable in Q1 2024, selling an estimated $1.24M.
  • Herold Advisors's ten largest holdings make up 25% of its $413M portfolio in Q1 2024.
  • Herold Advisors opened 33 new positions and closed 12 in Q1 2024.
  • Herold Advisors's portfolio value rose 14% quarter-over-quarter to $413M.

Based on Herold Advisors's 13F filing for Q1 2024, filed 10 May 2024.