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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+10.24%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$361M
AUM Growth
+$32.8M
Cap. Flow
+$1.15M
Cap. Flow %
0.32%
Top 10 Hldgs %
24.69%
Holding
266
New
20
Increased
87
Reduced
84
Closed
22

Top Buys

1
AVUS icon
Avantis US Equity ETF
AVUS
+$7.02M
2
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$5.49M
3
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$3.85M
4
BND icon
Vanguard Total Bond Market
BND
+$3.22M
5
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$2.81M

Top Sells

1
GSUS icon
Goldman Sachs MarketBeta US Equity ETF
GSUS
+$11.3M
2
GSIE icon
Goldman Sachs ActiveBeta International Equity ETF
GSIE
+$5.58M
3
GSLC icon
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
+$3.7M
4
GCOR icon
Goldman Sachs Access US Aggregate Bond ETF
GCOR
+$2.78M
5
GEM icon
Goldman Sachs ActiveBeta Emerging Markets Equity ETF
GEM
+$1.9M

Sector Composition

1 Technology 16.16%
2 Healthcare 11.44%
3 Financials 11.36%
4 Industrials 5.67%
5 Energy 5.06%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.89T
$17.8M 4.91%
92,262
-505
-0.5% -$93.2K
MSFT icon
2
Microsoft
MSFT
$2.98T
$14.4M 4%
38,411
-1,217
-3% -$433K
AVUS icon
3
Avantis US Equity ETF
AVUS
$13.8B
$10.9M 3.03%
134,258
+92,764
+224% +$7.02M
V icon
4
Visa
V
$694B
$7.6M 2.1%
29,183
-316
-1% -$77.9K
MA icon
5
Mastercard
MA
$487B
$7.34M 2.03%
17,199
-205
-1% -$82.4K
NVDA icon
6
NVIDIA
NVDA
$5.02T
$6.52M 1.8%
131,590
– –
LLY icon
7
Eli Lilly
LLY
$1.04T
$6.34M 1.76%
10,884
-215
-2% -$125K
RSP icon
8
Invesco S&P 500 Equal Weight ETF
RSP
$96.4B
$6.32M 1.75%
40,053
+37,808
+1,684% +$5.49M
ABBV icon
9
AbbVie
ABBV
$449B
$6.01M 1.66%
38,778
+682
+2% +$99.4K
JPM icon
10
JPMorgan Chase
JPM
$912B
$5.95M 1.65%
34,969
-327
-0.9% -$49.6K
AVUV icon
11
Avantis US Small Cap Value ETF
AVUV
$29.4B
$5.16M 1.43%
57,422
+48,088
+515% +$3.85M
HD icon
12
Home Depot
HD
$347B
$4.61M 1.28%
13,312
+13
+0.1% +$4.03K
GOOGL icon
13
Alphabet (Google) Class A
GOOGL
$4.33T
$4.57M 1.26%
32,709
+399
+1% +$53.6K
WMT icon
14
Walmart Inc
WMT
$915B
$4.22M 1.17%
80,352
+1,197
+2% +$63.3K
MRK icon
15
Merck
MRK
$315B
$4.12M 1.14%
37,792
+854
+2% +$88.6K
DSTL icon
16
Distillate US Fundamental Stability & Value ETF
DSTL
$1.93B
$4M 1.11%
81,003
+5,898
+8% +$271K
NKE icon
17
Nike
NKE
$66.1B
$3.96M 1.1%
36,518
-294
-0.8% -$31.6K
DGRO icon
18
iShares Core Dividend Growth ETF
DGRO
$42.1B
$3.92M 1.08%
72,854
+50,502
+226% +$2.56M
PG icon
19
Procter & Gamble
PG
$353B
$3.9M 1.08%
26,592
+581
+2% +$86.1K
BND icon
20
Vanguard Total Bond Market
BND
$159B
$3.83M 1.06%
52,024
+45,655
+717% +$3.22M
BIP icon
21
Brookfield Infrastructure Partners
BIP
$18B
$3.71M 1.03%
117,892
+611
+0.5% +$16.5K
CVX icon
22
Chevron
CVX
$366B
$3.65M 1.01%
24,465
+446
+2% +$67.5K
IBM icon
23
IBM
IBM
$206B
$3.51M 0.97%
21,489
-391
-2% -$59.1K
XOM icon
24
ExxonMobil
XOM
$605B
$3.51M 0.97%
35,112
+1,260
+4% +$132K
PSX icon
25
Phillips 66
PSX
$80.7B
$3.47M 0.96%
26,028
-369
-1% -$44.1K
1
2 3 4 5

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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Herold Advisors's Q4 2023 Portfolio in Review

As of Q4 2023, Herold Advisors held 266 positions worth $361M, up 10% from $329M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors's Q4 2023 filing shows 20 new, 87 increased, 84 reduced and 22 closed positions. Its largest new stake was Dimensional World ex US Core Equity 2 ETF: 115,415 shares worth $2.82M. The largest sale was Goldman Sachs MarketBeta US Equity ETF, an estimated $11.3M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 15% a quarter earlier, followed by Healthcare and Financials.

  • Herold Advisors's largest Q4 2023 buy was Dimensional World ex US Core Equity 2 ETF: 115,415 shares worth $2.82M.
  • Herold Advisors added most to Avantis US Equity ETF in Q4 2023, an estimated $7.02M increase.
  • Herold Advisors's biggest Q4 2023 reduction was Goldman Sachs MarketBeta US Equity ETF, cutting an estimated $11.3M.
  • Herold Advisors fully exited Goldman Sachs Access US Aggregate Bond ETF in Q4 2023, selling an estimated $2.78M.
  • Herold Advisors's ten largest holdings make up 25% of its $361M portfolio in Q4 2023.
  • Herold Advisors opened 20 new positions and closed 22 in Q4 2023.
  • Herold Advisors's portfolio value rose 10% quarter-over-quarter to $361M.

Based on Herold Advisors's 13F filing for Q4 2023, filed 2 Feb 2024.