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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+6.63%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$327M
AUM Growth
+$37.4M
Cap. Flow
+$20.9M
Cap. Flow %
6.4%
Top 10 Hldgs %
25.96%
Holding
249
New
19
Increased
112
Reduced
63
Closed
10

Top Buys

1
AVUS icon
Avantis US Equity ETF
AVUS
+$1.3M
2
RDVI icon
FT Vest Rising Dividend Achievers Target Income ETF
RDVI
+$1.09M
3
DSTL icon
Distillate US Fundamental Stability & Value ETF
DSTL
+$933K
4
USFR icon
WisdomTree Floating Rate Treasury Fund
USFR
+$848K
5
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$790K

Top Sells

1
ABB
ABB Ltd
ABB
+$545K
2
IEP icon
Icahn Enterprises
IEP
+$366K
3
PYPL icon
PayPal
PYPL
+$327K
4
AAPL icon
Apple
AAPL
+$277K
5
JCI icon
Johnson Controls International
JCI
+$226K

Sector Composition

1 Technology 16.82%
2 Healthcare 11.08%
3 Financials 10.97%
4 Consumer Discretionary 6.1%
5 Industrials 5.55%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.89T
$18.2M 5.59%
94,073
-1,591
-2% -$277K
MSFT icon
2
Microsoft
MSFT
$2.98T
$14.1M 4.33%
41,518
+397
+1% +$124K
GSUS icon
3
Goldman Sachs MarketBeta US Equity ETF
GSUS
$3.19B
$9.95M 3.04%
163,906
+926
+0.6% +$53K
V icon
4
Visa
V
$694B
$6.97M 2.13%
29,357
+461
+2% +$106K
GSLC icon
5
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
$15.4B
$6.94M 2.12%
79,466
+263
+0.3% +$21.8K
MA icon
6
Mastercard
MA
$487B
$6.79M 2.08%
17,269
+236
+1% +$88.6K
NVDA icon
7
NVIDIA
NVDA
$5.02T
$6.6M 2.02%
155,950
-3,700
-2% -$123K
GSIE icon
8
Goldman Sachs ActiveBeta International Equity ETF
GSIE
$5.87B
$5.59M 1.71%
178,458
+767
+0.4% +$24.1K
JPM icon
9
JPMorgan Chase
JPM
$912B
$4.79M 1.47%
32,948
+615
+2% +$84.6K
ABBV icon
10
AbbVie
ABBV
$449B
$4.79M 1.47%
35,528
+1,558
+5% +$228K
BIP icon
11
Brookfield Infrastructure Partners
BIP
$18B
$4.34M 1.33%
118,921
-1,445
-1% -$51.5K
LLY icon
12
Eli Lilly
LLY
$1.04T
$4.25M 1.3%
9,068
-83
-0.9% -$34.8K
MRK icon
13
Merck
MRK
$315B
$4.2M 1.28%
36,362
+1,513
+4% +$172K
WMT icon
14
Walmart Inc
WMT
$915B
$4.13M 1.26%
78,822
+1,884
+2% +$95K
GOOGL icon
15
Alphabet (Google) Class A
GOOGL
$4.33T
$4.07M 1.24%
33,977
-1,182
-3% -$136K
HD icon
16
Home Depot
HD
$347B
$3.99M 1.22%
12,830
+576
+5% +$170K
NKE icon
17
Nike
NKE
$66.1B
$3.86M 1.18%
34,977
+751
+2% +$87.8K
PG icon
18
Procter & Gamble
PG
$353B
$3.79M 1.16%
24,985
+310
+1% +$46.7K
XOM icon
19
ExxonMobil
XOM
$605B
$3.61M 1.11%
33,692
+519
+2% +$56.6K
CVX icon
20
Chevron
CVX
$366B
$3.5M 1.07%
22,219
+463
+2% +$74.2K
DSTL icon
21
Distillate US Fundamental Stability & Value ETF
DSTL
$1.93B
$3.31M 1.01%
73,052
+21,581
+42% +$933K
JNJ icon
22
Johnson & Johnson
JNJ
$602B
$3.16M 0.97%
19,062
+17
+0.1% +$2.74K
AVUS icon
23
Avantis US Equity ETF
AVUS
$13.8B
$3.02M 0.92%
40,137
+18,157
+83% +$1.3M
XLE icon
24
State Street Energy Select Sector SPDR ETF
XLE
$38.2B
$2.99M 0.91%
73,642
-4,114
-5% -$168K
OMFL icon
25
Invesco Russell 1000 Dynamic Multifactor ETF
OMFL
$4.71B
$2.84M 0.87%
57,917
+14,283
+33% +$677K
1
2 3 4 5

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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LC
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Herold Advisors's Q2 2023 Portfolio in Review

As of Q2 2023, Herold Advisors held 249 positions worth $327M, up 13% from $289M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $20.9M of net new capital in Q2 2023, opening 19 new positions and adding to 112 existing holdings. Its largest new stake was FT Vest Rising Dividend Achievers Target Income ETF: 51,094 shares worth $1.12M.

By sector, the portfolio is most concentrated in Technology at 17% of assets, up from 16% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Apple, an estimated $277K trimmed.

  • Herold Advisors's largest Q2 2023 buy was FT Vest Rising Dividend Achievers Target Income ETF: 51,094 shares worth $1.12M.
  • Herold Advisors added most to Avantis US Equity ETF in Q2 2023, an estimated $1.3M increase.
  • Herold Advisors's biggest Q2 2023 reduction was Apple, cutting an estimated $277K.
  • Herold Advisors fully exited ABB Ltd in Q2 2023, selling an estimated $545K.
  • Herold Advisors's ten largest holdings make up 26% of its $327M portfolio in Q2 2023.
  • Herold Advisors opened 19 new positions and closed 10 in Q2 2023.
  • Herold Advisors's portfolio value rose 13% quarter-over-quarter to $327M.

Based on Herold Advisors's 13F filing for Q2 2023, filed 17 Jul 2023.