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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+11.73%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$257M
AUM Growth
+$462K
Cap. Flow
-$23.7M
Cap. Flow %
-9.2%
Top 10 Hldgs %
24.82%
Holding
712
New
2
Increased
68
Reduced
67
Closed
507

Top Buys

1
AVDR
AVDR US LargeCap Leading ETF
AVDR
+$1.01M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$750K
3
VZ icon
Verizon
VZ
+$472K
4
DIS icon
Walt Disney
DIS
+$343K
5
DFUS
Dimensional US Equity ETF
DFUS
+$315K

Top Sells

1
ATVI
Activision Blizzard
ATVI
+$1.24M
2
ERSX
ERShares NextGen Entrepreneurs ETF
ERSX
+$716K
3
XOVR
EntrepreneurShares Series Trust ERShares Private-Public Crossover ETF
XOVR
+$650K
4
MSFT icon
Microsoft
MSFT
+$411K
5
NTSX icon
WisdomTree US Efficient Core Fund
NTSX
+$375K

Sector Composition

1 Technology 19.43%
2 Financials 14.02%
3 Healthcare 12.25%
4 Consumer Discretionary 6.81%
5 Industrials 6.35%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.9T
$14.5M 5.64%
81,769
-273
-0.3% -$43.1K
MSFT icon
2
Microsoft
MSFT
$2.93T
$10.6M 4.12%
31,539
-1,268
-4% -$411K
MA icon
3
Mastercard
MA
$480B
$6.37M 2.47%
17,725
-150
-0.8% -$51.9K
V icon
4
Visa
V
$682B
$5.93M 2.3%
27,361
-300
-1% -$64.4K
NKE icon
5
Nike
NKE
$64.9B
$5.19M 2.02%
31,133
+171
+0.6% +$28.2K
BIP icon
6
Brookfield Infrastructure Partners
BIP
$18.1B
$4.9M 1.9%
120,866
+41
+0% +$1.58K
HD icon
7
Home Depot
HD
$338B
$4.23M 1.64%
10,190
+125
+1% +$47.6K
JPM icon
8
JPMorgan Chase
JPM
$907B
$4.21M 1.63%
26,568
+303
+1% +$49.8K
ABBV icon
9
AbbVie
ABBV
$450B
$4.15M 1.61%
30,672
-141
-0.5% -$16.7K
NVDA icon
10
NVIDIA
NVDA
$4.91T
$3.8M 1.47%
129,080
+6,000
+5% +$165K
BN icon
11
Brookfield
BN
$107B
$3.66M 1.42%
112,536
– –
SPGI icon
12
S&P Global
SPGI
$133B
$3.52M 1.37%
7,470
– –
AMT icon
13
American Tower
AMT
$79.2B
$3.1M 1.2%
10,600
– –
PG icon
14
Procter & Gamble
PG
$349B
$3.1M 1.2%
18,936
-18
-0.1% -$2.67K
WMT icon
15
Walmart Inc
WMT
$909B
$2.97M 1.15%
61,614
+1,530
+3% +$73K
INTU icon
16
Intuit
INTU
$79.6B
$2.95M 1.15%
4,590
+120
+3% +$74.1K
JNJ icon
17
Johnson & Johnson
JNJ
$609B
$2.95M 1.15%
17,246
– –
ZTS icon
18
Zoetis
ZTS
$32.1B
$2.93M 1.14%
12,010
-750
-6% -$164K
ISRG icon
19
Intuitive Surgical
ISRG
$122B
$2.86M 1.11%
7,950
– –
VZ icon
20
Verizon
VZ
$182B
$2.68M 1.04%
51,533
+9,052
+21% +$472K
LLY icon
21
Eli Lilly
LLY
$1.05T
$2.65M 1.03%
9,614
– –
GSLC icon
22
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
$15.4B
$2.56M 1%
26,964
-451
-2% -$41.5K
OMFL icon
23
Invesco Russell 1000 Dynamic Multifactor ETF
OMFL
$4.71B
$2.54M 0.99%
50,195
+641
+1% +$31.6K
COST icon
24
Costco
COST
$417B
$2.53M 0.98%
4,457
– –
CVX icon
25
Chevron
CVX
$373B
$2.46M 0.95%
20,931
+261
+1% +$29.6K
1
2 3 4 5

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AWM
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WMA
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EGP
Entrust Global Partners New York $456M AUM 26.51% 1-Year Est. Return
FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
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LC
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Herold Advisors's Q4 2021 Portfolio in Review

As of Q4 2021, Herold Advisors held 712 positions worth $257M, up 0.18% from $257M the previous quarter. Its ten largest holdings account for 25% of the portfolio.

Herold Advisors withdrew a net $23.7M in Q4 2021, closing 507 positions and reducing 67 holdings. Its most notable exit was Activision Blizzard, an estimated $1.24M position sold in full.

By sector, the portfolio is most concentrated in Technology at 19% of assets, up from 17% a quarter earlier, followed by Financials and Healthcare.

Against the trend, Herold Advisors opened a new position in AVDR US LargeCap Leading ETF worth $1.04M.

  • Herold Advisors's largest Q4 2021 buy was AVDR US LargeCap Leading ETF: 32,340 shares worth $1.04M.
  • Herold Advisors added most to Avantis International Equity ETF in Q4 2021, an estimated $750K increase.
  • Herold Advisors's biggest Q4 2021 reduction was Microsoft, cutting an estimated $411K.
  • Herold Advisors fully exited Activision Blizzard in Q4 2021, selling an estimated $1.24M.
  • Herold Advisors's ten largest holdings make up 25% of its $257M portfolio in Q4 2021.
  • Herold Advisors opened 2 new positions and closed 507 in Q4 2021.
  • Herold Advisors's portfolio value rose 0.18% quarter-over-quarter to $257M.

Based on Herold Advisors's 13F filing for Q4 2021, filed 20 Jan 2022.