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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+7.85%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$432M
AUM Growth
-$45.5M
Cap. Flow
-$73.1M
Cap. Flow %
-16.94%
Top 10 Hldgs %
27.35%
Holding
316
New
5
Increased
94
Reduced
126
Closed
68

Top Buys

Rank Stock Value
1
NVDA icon
NVIDIA
NVDA
+$3.58M
2
MSFT icon
Microsoft
MSFT
+$1.29M
3
DFUS
Dimensional US Equity ETF
DFUS
+$1.16M
4
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$987K
5
AVIG icon
Avantis Core Fixed Income ETF
AVIG
+$947K

Top Sells

Rank Stock Value
1
AVUS icon
Avantis US Equity ETF
AVUS
+$8.9M
2
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$7.21M
3
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$6.89M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$4.94M
5
BND icon
Vanguard Total Bond Market
BND
+$4.76M

Sector Composition

Rank Sector Weight
1 Technology 20.69%
2 Financials 11.75%
3 Healthcare 8.39%
4 Communication Services 5.69%
5 Industrials 5.26%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.9T
$21.6M 5%
84,645
-10,400
-11% -$2.35M
NVDA icon
2
NVIDIA
NVDA
$4.91T
$21.1M 4.88%
112,920
+20,546
+22% +$3.58M
MSFT icon
3
Microsoft
MSFT
$2.93T
$18.2M 4.21%
35,084
+2,530
+8% +$1.29M
JPM icon
4
JPMorgan Chase
JPM
$907B
$9.15M 2.12%
29,013
+588
+2% +$175K
MA icon
5
Mastercard
MA
$480B
$8.79M 2.04%
15,447
+560
+4% +$322K
ABBV icon
6
AbbVie
ABBV
$450B
$8.3M 1.92%
35,847
+1,683
+5% +$343K
AVUS icon
7
Avantis US Equity ETF
AVUS
$13.8B
$8.08M 1.87%
74,331
-84,789
-53% -$8.9M
LLY icon
8
Eli Lilly
LLY
$1.05T
$8.04M 1.86%
10,541
+823
+8% +$612K
V icon
9
Visa
V
$682B
$7.5M 1.74%
21,960
-2,653
-11% -$918K
DFUS
10
Dimensional US Equity ETF
DFUS
$20.8B
$7.38M 1.71%
101,836
+16,637
+20% +$1.16M
XOM icon
11
ExxonMobil
XOM
$611B
$7.31M 1.69%
64,851
-3,712
-5% -$413K
WMT icon
12
Walmart Inc
WMT
$909B
$7.3M 1.69%
70,836
+5,185
+8% +$516K
AVIG icon
13
Avantis Core Fixed Income ETF
AVIG
$1.92B
$6.73M 1.56%
159,964
+22,737
+17% +$947K
DFCF icon
14
Dimensional Core Fixed Income ETF
DFCF
$10.8B
$6.51M 1.51%
152,351
+23,262
+18% +$987K
GOOGL icon
15
Alphabet (Google) Class A
GOOGL
$4.23T
$6.43M 1.49%
26,463
-1,746
-6% -$366K
IBM icon
16
IBM
IBM
$200B
$5.66M 1.31%
20,060
-875
-4% -$229K
META icon
17
Meta Platforms (Facebook)
META
$1.64T
$5.39M 1.25%
7,341
-2,063
-22% -$1.54M
HD icon
18
Home Depot
HD
$338B
$5.08M 1.18%
12,528
+1,380
+12% +$543K
AVLC icon
19
Avantis US Large Cap Equity ETF
AVLC
$1.33B
$4.95M 1.15%
64,655
+6,822
+12% +$503K
DSTL icon
20
Distillate US Fundamental Stability & Value ETF
DSTL
$1.93B
$4.93M 1.14%
85,008
-6,369
-7% -$360K
TSLA icon
21
Tesla
TSLA
$1.43T
$4.78M 1.11%
10,750
-346
-3% -$120K
APH icon
22
Amphenol
APH
$186B
$4.72M 1.09%
38,176
+6,200
+19% +$680K
AMZN icon
23
Amazon
AMZN
$2.66T
$4.6M 1.07%
20,948
-5,895
-22% -$1.33M
JPST icon
24
JPMorgan Ultra-Short Income ETF
JPST
$39.8B
$4.54M 1.05%
89,585
-3,940
-4% -$199K
CVX icon
25
Chevron
CVX
$373B
$4.42M 1.02%
28,443
+249
+0.9% +$38.6K
1
2 3 4 5

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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Herold Advisors's Q3 2025 Portfolio in Review

As of Q3 2025, Herold Advisors held 316 positions worth $432M, down 9.5% from $477M the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Herold Advisors withdrew a net $73.1M in Q3 2025, closing 68 positions and reducing 126 holdings. Its most notable exit was Invesco S&P 500 Equal Weight ETF, an estimated $7.21M position sold in full.

By sector, the portfolio is most concentrated in Technology at 21% of assets, up from 16% a quarter earlier, followed by Financials and Healthcare.

Against the trend, Herold Advisors opened a new position in Avantis International Large Cap Value ETF worth $361K.

  • Herold Advisors's largest Q3 2025 buy was Avantis International Large Cap Value ETF: 5,351 shares worth $361K.
  • Herold Advisors added most to NVIDIA in Q3 2025, an estimated $3.58M increase.
  • Herold Advisors's biggest Q3 2025 reduction was Avantis US Equity ETF, cutting an estimated $8.9M.
  • Herold Advisors fully exited Invesco S&P 500 Equal Weight ETF in Q3 2025, selling an estimated $7.21M.
  • Herold Advisors's ten largest holdings make up 27% of its $432M portfolio in Q3 2025.
  • Herold Advisors opened 5 new positions and closed 68 in Q3 2025.
  • Herold Advisors's portfolio value fell 9.5% quarter-over-quarter to $432M.

Based on Herold Advisors's 13F filing for Q3 2025, filed 13 Nov 2025.