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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+0.66%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
+$7.86M
Cap. Flow
+$14.8M
Cap. Flow %
3.26%
Top 10 Hldgs %
26.15%
Holding
270
New
23
Increased
116
Reduced
81
Closed
7

Top Buys

1
DFUS
Dimensional US Equity ETF
DFUS
+$1.2M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.06M
3
BBBI icon
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
+$839K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$782K
5
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$722K

Top Sells

1
CRM icon
Salesforce
CRM
+$496K
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$435K
3
BLK icon
Blackrock
BLK
+$432K
4
LRCX icon
Lam Research
LRCX
+$413K
5
UNH icon
UnitedHealth
UNH
+$334K

Sector Composition

1 Technology 17.87%
2 Financials 10.24%
3 Healthcare 8.53%
4 Energy 6.14%
5 Industrials 5.64%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AVGB
101
Avantis Credit ETF
AVGB
$20.4M
$1.08M 0.24%
21,317
+8,167
+62% +$416K
NGG icon
102
National Grid
NGG
$83.6B
$1.07M 0.23%
12,629
+462
+4% +$39.8K
JQUA icon
103
JPMorgan US Quality Factor ETF
JQUA
$8.1B
$1.07M 0.23%
17,418
-1,177
-6% -$74.7K
ICVT icon
104
iShares Convertible Bond ETF
ICVT
$7.23B
$1.04M 0.23%
10,225
-990
-9% -$102K
C icon
105
Citigroup
C
$217B
$1.04M 0.23%
9,161
– –
VUG icon
106
Vanguard Growth ETF
VUG
$221B
$1.02M 0.22%
14,004
-1,860
-12% -$145K
AMT icon
107
American Tower
AMT
$79.2B
$998K 0.22%
5,785
+75
+1% +$13.5K
EPS icon
108
WisdomTree US LargeCap Fund
EPS
$1.58B
$986K 0.22%
14,470
-1,000
-6% -$70.8K
GILD icon
109
Gilead Sciences
GILD
$167B
$963K 0.21%
6,908
-178
-3% -$24.9K
VRT icon
110
Vertiv
VRT
$111B
$944K 0.21%
3,767
-523
-12% -$116K
TMUS icon
111
T-Mobile US
TMUS
$208B
$933K 0.2%
4,440
+635
+17% +$130K
SCHW
112
Charles Schwab
SCHW
$177B
$896K 0.2%
9,532
+184
+2% +$18K
UNP icon
113
Union Pacific
UNP
$179B
$893K 0.2%
3,680
– –
DIS icon
114
Walt Disney
DIS
$170B
$888K 0.2%
9,211
-2,678
-23% -$283K
HSY icon
115
Hershey
HSY
$34.8B
$885K 0.19%
4,257
-264
-6% -$55.7K
IRM icon
116
Iron Mountain
IRM
$36.8B
$868K 0.19%
8,500
-150
-2% -$14.9K
MMM icon
117
3M
MMM
$83.4B
$857K 0.19%
5,900
-149
-2% -$23.7K
KMI icon
118
Kinder Morgan
KMI
$71.9B
$856K 0.19%
25,530
-346
-1% -$10.8K
WMB icon
119
Williams Companies
WMB
$89.7B
$853K 0.19%
11,720
+408
+4% +$28.2K
PM icon
120
Philip Morris
PM
$301B
$841K 0.18%
5,088
-540
-10% -$93.8K
LRGF icon
121
iShares US Equity Factor ETF
LRGF
$3.52B
$841K 0.18%
12,737
+2,371
+23% +$163K
BBBI icon
122
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
$168M
$830K 0.18%
+16,130
New +$839K
GPIX icon
123
Goldman Sachs ETF Trust Goldman Sachs S&P 500 Premium Income ETF
GPIX
$4.71B
$818K 0.18%
16,353
+2,000
+14% +$104K
DGRO icon
124
iShares Core Dividend Growth ETF
DGRO
$42.1B
$817K 0.18%
11,647
-3,199
-22% -$229K
DUHP icon
125
Dimensional US High Profitability ETF
DUHP
$12.2B
$806K 0.18%
21,930
+212
+1% +$8.13K
3 4
5
6 7

Similar funds

AWM
Adams Wealth Management Logan, Utah $455M AUM 22.33% 1-Year Est. Return
WMA
West Michigan Advisors Holland, Michigan $455M AUM 29.42% 1-Year Est. Return
EGP
Entrust Global Partners New York $456M AUM 26.51% 1-Year Est. Return
FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
Aries Wealth Management Portland, Maine $455M AUM 21.92% 1-Year Est. Return
LC
Landaas & Company Milwaukee, Wisconsin $456M AUM 15.98% 1-Year Est. Return

Herold Advisors's Q1 2026 Portfolio in Review

As of Q1 2026, Herold Advisors held 270 positions worth $455M, up 1.8% from $447M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $14.8M of net new capital in Q1 2026, opening 23 new positions and adding to 116 existing holdings. Its largest new stake was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 20% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $435K trimmed.

  • Herold Advisors's largest Q1 2026 buy was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.
  • Herold Advisors added most to Dimensional US Equity ETF in Q1 2026, an estimated $1.2M increase.
  • Herold Advisors's biggest Q1 2026 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $435K.
  • Herold Advisors fully exited Salesforce in Q1 2026, selling an estimated $496K.
  • Herold Advisors's ten largest holdings make up 26% of its $455M portfolio in Q1 2026.
  • Herold Advisors opened 23 new positions and closed 7 in Q1 2026.
  • Herold Advisors's portfolio value rose 1.8% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2026, filed 15 May 2026.