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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+12.49%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$506M
AUM Growth
+$50.6M
Cap. Flow
+$11.7M
Cap. Flow %
2.3%
Top 10 Hldgs %
26.32%
Holding
281
New
18
Increased
109
Reduced
90
Closed
8

Top Buys

Rank Stock Value
1
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.56M
2
DFUS
Dimensional US Equity ETF
DFUS
+$1.33M
3
QLC icon
Northern Trust US Quality Large Cap ETF
QLC
+$690K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$678K
5
IQDY icon
Northern Trust International Quality Dividend Dynamic ETF
IQDY
+$643K

Top Sells

Rank Stock Value
1
DSTL icon
Distillate US Fundamental Stability & Value ETF
DSTL
+$1.16M
2
GSLC icon
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
+$452K
3
USFR icon
WisdomTree Floating Rate Treasury Fund
USFR
+$409K
4
JQUA icon
JPMorgan US Quality Factor ETF
JQUA
+$401K
5
JPIE icon
JPMorgan Income ETF
JPIE
+$394K

Sector Composition

Rank Sector Weight
1 Miscellaneous 34.59%
2 Technology 19.73%
3 Financials 10.09%
4 Healthcare 8.52%
5 Industrials 5.73%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SGOV icon
151
iShares 0-3 Month Treasury Bond ETF
SGOV
$105B
$704K 0.14%
6,999
– –
MO icon
152
Altria Group
MO
$115B
$701K 0.14%
9,717
-62
-0.6% -$4.33K
RDIV icon
153
Invesco S&P Ultra Dividend Revenue ETF
RDIV
$1.4B
$690K 0.14%
11,835
+148
+1% +$8.44K
UPS icon
154
United Parcel Service
UPS
$87B
$688K 0.14%
6,352
+265
+4% +$27.5K
KNG icon
155
FT Vest S&P 500 Dividend Aristocrats Target Income ETF
KNG
$3.4B
$661K 0.13%
13,074
+1,603
+14% +$78.9K
TPL icon
156
Texas Pacific Land
TPL
$25B
$661K 0.13%
1,507
-41
-3% -$16.6K
CAH icon
157
Cardinal Health
CAH
$57.5B
$655K 0.13%
2,750
– –
CCI icon
158
Crown Castle
CCI
$32.3B
$643K 0.13%
8,418
+104
+1% +$9.13K
IQV icon
159
IQVIA
IQV
$44.1B
$619K 0.12%
3,200
– –
AXP icon
160
American Express
AXP
$220B
$614K 0.12%
1,816
-67
-4% -$21.5K
VST icon
161
Vistra
VST
$50.1B
$613K 0.12%
3,871
+48
+1% +$7.45K
EME icon
162
Emcor
EME
$33.3B
$612K 0.12%
736
-36
-5% -$30.5K
FALN icon
163
iShares Fallen Angels USD Bond ETF
FALN
$1.66B
$602K 0.12%
22,140
+8,372
+61% +$227K
PH icon
164
Parker-Hannifin
PH
$121B
$601K 0.12%
614
– –
MLM icon
165
Martin Marietta Materials
MLM
$36.6B
$594K 0.12%
1,031
+216
+27% +$128K
IVV icon
166
iShares Core S&P 500 ETF
IVV
$889B
$581K 0.11%
778
-15
-2% -$10.9K
MYN icon
167
BlackRock MuniYield New York Quality Fund
MYN
$363M
$579K 0.11%
57,275
+2,017
+4% +$20K
BLK icon
168
Blackrock
BLK
$174B
$570K 0.11%
595
+14
+2% +$14.5K
COHR icon
169
Coherent
COHR
$55.2B
$564K 0.11%
1,429
– –
KO icon
170
Coca-Cola
KO
$379B
$559K 0.11%
6,898
+359
+5% +$28.4K
SCHD icon
171
Schwab US Dividend Equity ETF
SCHD
$112B
$556K 0.11%
17,381
+6,484
+60% +$206K
DFSD
172
Dimensional Short-Duration Fixed Income ETF
DFSD
$7.26B
$551K 0.11%
+11,548
New +$553K
VTI icon
173
Vanguard Morningstar Total Stock Market ETF
VTI
$688B
$548K 0.11%
1,481
– –
RCL icon
174
Royal Caribbean
RCL
$70.9B
$515K 0.1%
1,621
+86
+6% +$24K
OMFL icon
175
Invesco Russell 1000 Dynamic Multifactor ETF
OMFL
$4.81B
$502K 0.1%
7,340
-250
-3% -$16.6K
5 6
7
8 9

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UM
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LN
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RWM
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HIM
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LSA
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EIA
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Herold Advisors's Q2 2026 Portfolio in Review

As of Q2 2026, Herold Advisors held 281 positions worth $506M, up 11% from $455M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors's Q2 2026 filing shows 18 new, 109 increased, 90 reduced and 8 closed positions. Its largest new stake was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K. The largest sale was Distillate US Fundamental Stability & Value ETF, an estimated $1.16M.

By sector, the portfolio is most concentrated in Miscellaneous at 35% of assets, up from 34% a quarter earlier, followed by Technology and Financials.

  • Herold Advisors's largest Q2 2026 buy was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K.
  • Herold Advisors added most to Avantis US Large Cap Equity ETF in Q2 2026, an estimated $1.56M increase.
  • Herold Advisors's biggest Q2 2026 reduction was Distillate US Fundamental Stability & Value ETF, cutting an estimated $1.16M.
  • Herold Advisors fully exited Zoetis in Q2 2026, selling an estimated $293K.
  • Herold Advisors's ten largest holdings make up 26% of its $506M portfolio in Q2 2026.
  • Herold Advisors opened 18 new positions and closed 8 in Q2 2026.
  • Herold Advisors's portfolio value rose 11% quarter-over-quarter to $506M.

Based on Herold Advisors's 13F filing for Q2 2026, filed 22 Jul 2026.