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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+0.66%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
+$7.86M
Cap. Flow
+$14.8M
Cap. Flow %
3.26%
Top 10 Hldgs %
26.15%
Holding
270
New
23
Increased
116
Reduced
81
Closed
7

Top Buys

Rank Stock Value
1
DFUS
Dimensional US Equity ETF
DFUS
+$1.2M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.06M
3
BBBI icon
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
+$839K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$782K
5
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$722K

Top Sells

Rank Stock Value
1
CRM icon
Salesforce
CRM
+$496K
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$435K
3
BLK icon
Blackrock
BLK
+$432K
4
LRCX icon
Lam Research
LRCX
+$413K
5
UNH icon
UnitedHealth
UNH
+$334K

Sector Composition

Rank Sector Weight
1 Technology 17.87%
2 Financials 10.24%
3 Healthcare 8.53%
4 Energy 6.14%
5 Industrials 5.64%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DOW icon
151
Dow Inc
DOW
$21.6B
$640K 0.14%
15,373
+2
+0% +$63
MU icon
152
Micron Technology
MU
$959B
$635K 0.14%
1,879
+200
+12% +$78.3K
BWXT icon
153
BWX Technologies
BWXT
$15.7B
$631K 0.14%
+3,088
New +$627K
UNH icon
154
UnitedHealth
UNH
$387B
$630K 0.14%
2,329
-1,123
-33% -$334K
DOL icon
155
WisdomTree True Developed International Fund
DOL
$808M
$613K 0.13%
9,016
+174
+2% +$12.1K
AVUQ
156
Avantis U.S. Quality ETF
AVUQ
$275M
$604K 0.13%
10,639
+2,725
+34% +$162K
TLTD icon
157
FlexShares Morningstar Developed Markets ex-US Factor Tilt Index Fund
TLTD
$652M
$602K 0.13%
6,403
-352
-5% -$34.1K
UPS icon
158
United Parcel Service
UPS
$100B
$599K 0.13%
6,087
+302
+5% +$32.4K
QDEF icon
159
FlexShares Quality Dividend Defensive Index Fund
QDEF
$543M
$589K 0.13%
7,374
-2,000
-21% -$164K
CAH icon
160
Cardinal Health
CAH
$53.5B
$581K 0.13%
2,750
– –
VST icon
161
Vistra
VST
$52.4B
$575K 0.13%
3,823
+948
+33% +$153K
QQQ icon
162
Invesco QQQ Trust
QQQ
$466B
$572K 0.13%
992
+494
+99% +$300K
EME icon
163
Emcor
EME
$33.1B
$570K 0.13%
+772
New +$562K
AXP icon
164
American Express
AXP
$242B
$569K 0.13%
1,883
+171
+10% +$57.3K
CMCSA icon
165
Comcast
CMCSA
$85B
$567K 0.12%
19,753
-4,842
-20% -$145K
AVIV icon
166
Avantis International Large Cap Value ETF
AVIV
$1.9B
$562K 0.12%
7,515
+1,164
+18% +$88.1K
BLK icon
167
Blackrock
BLK
$166B
$559K 0.12%
581
-411
-41% -$432K
KNG icon
168
FT Vest S&P 500 Dividend Aristocrats Target Income ETF
KNG
$3.41B
$559K 0.12%
11,471
+803
+8% +$40.8K
BNDC icon
169
FlexShares Core Select Bond Fund
BNDC
$168M
$553K 0.12%
24,869
-1,083
-4% -$24.3K
PH icon
170
Parker-Hannifin
PH
$120B
$550K 0.12%
614
-10
-2% -$9.46K
IQV icon
171
IQVIA
IQV
$34.4B
$546K 0.12%
3,200
– –
MYN icon
172
BlackRock MuniYield New York Quality Fund
MYN
$383M
$530K 0.12%
+55,258
New +$552K
IVV icon
173
iShares Core S&P 500 ETF
IVV
$881B
$518K 0.11%
+793
New +$542K
KO icon
174
Coca-Cola
KO
$351B
$497K 0.11%
6,539
+40
+0.6% +$3.02K
VIG icon
175
Vanguard Dividend Appreciation ETF
VIG
$111B
$493K 0.11%
2,292
– –
5 6
7
8 9

Similar funds

AWM
Adams Wealth Management Logan, Utah $455M AUM 22.33% 1-Year Est. Return
WMA
West Michigan Advisors Holland, Michigan $455M AUM 29.42% 1-Year Est. Return
EGP
Entrust Global Partners New York $456M AUM 26.51% 1-Year Est. Return
FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
Aries Wealth Management Portland, Maine $455M AUM 21.92% 1-Year Est. Return
LC
Landaas & Company Milwaukee, Wisconsin $456M AUM 15.98% 1-Year Est. Return

Herold Advisors's Q1 2026 Portfolio in Review

As of Q1 2026, Herold Advisors held 270 positions worth $455M, up 1.8% from $447M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $14.8M of net new capital in Q1 2026, opening 23 new positions and adding to 116 existing holdings. Its largest new stake was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 20% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $435K trimmed.

  • Herold Advisors's largest Q1 2026 buy was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.
  • Herold Advisors added most to Dimensional US Equity ETF in Q1 2026, an estimated $1.2M increase.
  • Herold Advisors's biggest Q1 2026 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $435K.
  • Herold Advisors fully exited Salesforce in Q1 2026, selling an estimated $496K.
  • Herold Advisors's ten largest holdings make up 26% of its $455M portfolio in Q1 2026.
  • Herold Advisors opened 23 new positions and closed 7 in Q1 2026.
  • Herold Advisors's portfolio value rose 1.8% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2026, filed 15 May 2026.