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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+12.49%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$506M
AUM Growth
+$50.6M
Cap. Flow
+$11.7M
Cap. Flow %
2.3%
Top 10 Hldgs %
26.32%
Holding
281
New
18
Increased
109
Reduced
90
Closed
8

Top Buys

Rank Stock Value
1
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.56M
2
DFUS
Dimensional US Equity ETF
DFUS
+$1.33M
3
QLC icon
Northern Trust US Quality Large Cap ETF
QLC
+$690K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$678K
5
IQDY icon
Northern Trust International Quality Dividend Dynamic ETF
IQDY
+$643K

Top Sells

Rank Stock Value
1
DSTL icon
Distillate US Fundamental Stability & Value ETF
DSTL
+$1.16M
2
GSLC icon
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
+$452K
3
USFR icon
WisdomTree Floating Rate Treasury Fund
USFR
+$409K
4
JQUA icon
JPMorgan US Quality Factor ETF
JQUA
+$401K
5
JPIE icon
JPMorgan Income ETF
JPIE
+$394K

Sector Composition

Rank Sector Weight
1 Miscellaneous 34.59%
2 Technology 19.73%
3 Financials 10.09%
4 Healthcare 8.52%
5 Industrials 5.73%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CMCSA icon
201
Comcast
CMCSA
$94.2B
$386K 0.08%
15,621
-4,132
-21% -$107K
F icon
202
Ford
F
$58B
$383K 0.08%
27,659
-4,318
-14% -$58.3K
NFBK
203
DELISTED
Northfield Bancorp
NFBK
$382K 0.08%
25,926
– –
NRK icon
204
Nuveen New York AMT-Free Quality Municipal Income Fund
NRK
$873M
$375K 0.07%
34,793
+2,414
+7% +$25.4K
NET icon
205
Cloudflare
NET
$101B
$373K 0.07%
1,520
– –
WPC icon
206
W.P. Carey
WPC
$16.1B
$373K 0.07%
5,205
-184
-3% -$13.5K
GM icon
207
General Motors
GM
$76.4B
$371K 0.07%
4,800
– –
AVSC icon
208
Avantis US Small Cap Equity ETF
AVSC
$3.23B
$368K 0.07%
5,037
-528
-9% -$36K
AEP icon
209
American Electric Power
AEP
$67.8B
$366K 0.07%
+2,678
New +$353K
TECL icon
210
Direxion Daily Technology Bull 3x ETF
TECL
$6.01B
$363K 0.07%
1,575
-1,274
-45% -$230K
XLK icon
211
State Street Technology Select Sector SPDR ETF
XLK
$122B
$360K 0.07%
1,876
+200
+12% +$34.2K
PANW icon
212
Palo Alto Networks
PANW
$272B
$358K 0.07%
+1,050
New +$240K
CGGR icon
213
Capital Group Growth ETF
CGGR
$25.4B
$339K 0.07%
7,234
+635
+10% +$28.7K
GINN icon
214
Goldman Sachs Innovate Equity ETF
GINN
$198M
$339K 0.07%
4,306
– –
ICE icon
215
Intercontinental Exchange
ICE
$90.8B
$327K 0.06%
2,659
-100
-4% -$15K
SBUX icon
216
Starbucks
SBUX
$120B
$325K 0.06%
3,205
– –
DFAC icon
217
Dimensional US Core Equity 2 ETF
DFAC
$49.5B
$324K 0.06%
7,294
+1,441
+25% +$61.6K
NFG icon
218
National Fuel Gas
NFG
$7.94B
$324K 0.06%
4,193
-107
-2% -$8.86K
PLTR icon
219
Palantir
PLTR
$420B
$320K 0.06%
2,744
+100
+4% +$13.6K
BNDC icon
220
Northern Trust Core Bond ETF
BNDC
$171M
$313K 0.06%
14,171
-10,698
-43% -$237K
ACN icon
221
Accenture
ACN
$115B
$312K 0.06%
2,518
+488
+24% +$84.7K
ITW icon
222
Illinois Tool Works
ITW
$77.3B
$311K 0.06%
1,150
– –
BIPC icon
223
Brookfield Infrastructure
BIPC
$4.54B
$310K 0.06%
7,945
-823
-9% -$33.2K
BST icon
224
BlackRock Science and Technology Trust
BST
$1.76B
$307K 0.06%
6,103
– –
VO icon
225
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$307K 0.06%
3,814
-1,074
-22% -$83.3K
7 8
9
10 11

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RWM
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Herold Advisors's Q2 2026 Portfolio in Review

As of Q2 2026, Herold Advisors held 281 positions worth $506M, up 11% from $455M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors's Q2 2026 filing shows 18 new, 109 increased, 90 reduced and 8 closed positions. Its largest new stake was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K. The largest sale was Distillate US Fundamental Stability & Value ETF, an estimated $1.16M.

By sector, the portfolio is most concentrated in Miscellaneous at 35% of assets, up from 34% a quarter earlier, followed by Technology and Financials.

  • Herold Advisors's largest Q2 2026 buy was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K.
  • Herold Advisors added most to Avantis US Large Cap Equity ETF in Q2 2026, an estimated $1.56M increase.
  • Herold Advisors's biggest Q2 2026 reduction was Distillate US Fundamental Stability & Value ETF, cutting an estimated $1.16M.
  • Herold Advisors fully exited Zoetis in Q2 2026, selling an estimated $293K.
  • Herold Advisors's ten largest holdings make up 26% of its $506M portfolio in Q2 2026.
  • Herold Advisors opened 18 new positions and closed 8 in Q2 2026.
  • Herold Advisors's portfolio value rose 11% quarter-over-quarter to $506M.

Based on Herold Advisors's 13F filing for Q2 2026, filed 22 Jul 2026.