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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+0.66%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
+$7.86M
Cap. Flow
+$14.8M
Cap. Flow %
3.26%
Top 10 Hldgs %
26.15%
Holding
270
New
23
Increased
116
Reduced
81
Closed
7

Top Buys

Rank Stock Value
1
DFUS
Dimensional US Equity ETF
DFUS
+$1.2M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.06M
3
BBBI icon
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
+$839K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$782K
5
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$722K

Top Sells

Rank Stock Value
1
CRM icon
Salesforce
CRM
+$496K
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$435K
3
BLK icon
Blackrock
BLK
+$432K
4
LRCX icon
Lam Research
LRCX
+$413K
5
UNH icon
UnitedHealth
UNH
+$334K

Sector Composition

Rank Sector Weight
1 Technology 17.87%
2 Financials 10.24%
3 Healthcare 8.53%
4 Energy 6.14%
5 Industrials 5.64%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EXPD icon
201
Expeditors International
EXPD
$23.9B
$358K 0.08%
2,500
– –
GM icon
202
General Motors
GM
$68.6B
$358K 0.08%
4,800
+500
+12% +$39.7K
NFBK icon
203
Northfield Bancorp
NFBK
$621M
$351K 0.08%
25,926
– –
VO icon
204
Vanguard Mid-Cap ETF
VO
$106B
$351K 0.08%
4,888
+832
+21% +$61.8K
AVSC icon
205
Avantis US Small Cap Equity ETF
AVSC
$3.02B
$347K 0.08%
5,565
-440
-7% -$27.7K
BIPC icon
206
Brookfield Infrastructure
BIPC
$4.99B
$345K 0.08%
8,768
+252
+3% +$11.6K
INTC icon
207
Intel
INTC
$478B
$345K 0.08%
7,816
+127
+2% +$5.82K
COHR icon
208
Coherent
COHR
$54.3B
$340K 0.07%
1,429
– –
JBL icon
209
Jabil
JBL
$31.5B
$340K 0.07%
1,280
– –
VGT icon
210
Vanguard Information Technology ETF
VGT
$139B
$339K 0.07%
3,880
-24
-0.6% -$2.21K
DIVI icon
211
Franklin International Core Dividend Tilt Index ETF
DIVI
$2.64B
$338K 0.07%
8,497
+362
+4% +$14.8K
SCHD icon
212
Schwab US Dividend Equity ETF
SCHD
$100B
$334K 0.07%
+10,897
New +$331K
NRK icon
213
Nuveen New York AMT-Free Quality Municipal Income Fund
NRK
$925M
$331K 0.07%
32,379
+8,942
+38% +$91.8K
NET icon
214
Cloudflare
NET
$98.6B
$314K 0.07%
1,520
– –
OGS icon
215
ONE Gas
OGS
$5B
$310K 0.07%
3,600
– –
DUK icon
216
Duke Energy
DUK
$97.5B
$302K 0.07%
+2,305
New +$288K
ITW icon
217
Illinois Tool Works
ITW
$79.4B
$299K 0.07%
1,150
– –
GINN icon
218
Goldman Sachs Innovate Equity ETF
GINN
$211M
$294K 0.06%
4,306
– –
ZTS icon
219
Zoetis
ZTS
$32.1B
$293K 0.06%
2,480
-80
-3% -$9.89K
PWR icon
220
Quanta Services
PWR
$94.3B
$288K 0.06%
525
-175
-25% -$90.1K
SBUX icon
221
Starbucks
SBUX
$120B
$287K 0.06%
3,205
+30
+0.9% +$2.84K
SPHD icon
222
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.47B
$284K 0.06%
5,715
+6
+0.1% +$302
MDLZ icon
223
Mondelez International
MDLZ
$78.3B
$282K 0.06%
4,895
-200
-4% -$11.6K
FDVV icon
224
Fidelity High Dividend ETF
FDVV
$10B
$279K 0.06%
+5,057
New +$291K
CGGR icon
225
Capital Group Growth ETF
CGGR
$24B
$265K 0.06%
6,599
-1,353
-17% -$58.4K
7 8
9
10 11

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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LC
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Herold Advisors's Q1 2026 Portfolio in Review

As of Q1 2026, Herold Advisors held 270 positions worth $455M, up 1.8% from $447M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $14.8M of net new capital in Q1 2026, opening 23 new positions and adding to 116 existing holdings. Its largest new stake was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 20% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $435K trimmed.

  • Herold Advisors's largest Q1 2026 buy was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.
  • Herold Advisors added most to Dimensional US Equity ETF in Q1 2026, an estimated $1.2M increase.
  • Herold Advisors's biggest Q1 2026 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $435K.
  • Herold Advisors fully exited Salesforce in Q1 2026, selling an estimated $496K.
  • Herold Advisors's ten largest holdings make up 26% of its $455M portfolio in Q1 2026.
  • Herold Advisors opened 23 new positions and closed 7 in Q1 2026.
  • Herold Advisors's portfolio value rose 1.8% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2026, filed 15 May 2026.