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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+12.49%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$506M
AUM Growth
+$50.6M
Cap. Flow
+$11.7M
Cap. Flow %
2.3%
Top 10 Hldgs %
26.32%
Holding
281
New
18
Increased
109
Reduced
90
Closed
8

Top Buys

Rank Stock Value
1
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.56M
2
DFUS
Dimensional US Equity ETF
DFUS
+$1.33M
3
QLC icon
Northern Trust US Quality Large Cap ETF
QLC
+$690K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$678K
5
IQDY icon
Northern Trust International Quality Dividend Dynamic ETF
IQDY
+$643K

Top Sells

Rank Stock Value
1
DSTL icon
Distillate US Fundamental Stability & Value ETF
DSTL
+$1.16M
2
GSLC icon
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
+$452K
3
USFR icon
WisdomTree Floating Rate Treasury Fund
USFR
+$409K
4
JQUA icon
JPMorgan US Quality Factor ETF
JQUA
+$401K
5
JPIE icon
JPMorgan Income ETF
JPIE
+$394K

Sector Composition

Rank Sector Weight
1 Miscellaneous 34.59%
2 Technology 19.73%
3 Financials 10.09%
4 Healthcare 8.52%
5 Industrials 5.73%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GS icon
76
Goldman Sachs
GS
$302B
$1.84M 0.36%
1,825
+39
+2% +$38K
MU icon
77
Micron Technology
MU
$1.15T
$1.82M 0.36%
1,581
-298
-16% -$223K
SPGI icon
78
S&P Global
SPGI
$131B
$1.82M 0.36%
4,485
-50
-1% -$21.1K
AMD icon
79
Advanced Micro Devices
AMD
$780B
$1.78M 0.35%
3,062
-132
-4% -$54.1K
MS icon
80
Morgan Stanley
MS
$342B
$1.72M 0.34%
8,232
+64
+0.8% +$12.7K
DE icon
81
Deere & Co
DE
$187B
$1.72M 0.34%
2,704
– –
BA icon
82
Boeing
BA
$168B
$1.71M 0.34%
7,901
-250
-3% -$55.6K
SHEL icon
83
Shell
SHEL
$256B
$1.7M 0.34%
21,831
+9
+0% +$777
LMT icon
84
Lockheed Martin
LMT
$121B
$1.62M 0.32%
3,174
-367
-10% -$198K
BKLC icon
85
BNY Mellon US Large Cap Core Equity ETF
BKLC
$5.77B
$1.6M 0.32%
33,522
+12
+0% +$556
AVGB
86
Avantis Credit ETF
AVGB
$25.4M
$1.59M 0.31%
30,981
+9,664
+45% +$493K
LRGF icon
87
iShares US Equity Factor ETF
LRGF
$3.73B
$1.55M 0.31%
20,506
+7,769
+61% +$568K
PLD icon
88
Prologis
PLD
$131B
$1.5M 0.3%
11,047
-156
-1% -$22.1K
USFR icon
89
WisdomTree Floating Rate Treasury Fund
USFR
$18.8B
$1.48M 0.29%
29,446
-8,116
-22% -$409K
AMAT icon
90
Applied Materials
AMAT
$361B
$1.4M 0.28%
1,935
-169
-8% -$78K
AVMV icon
91
Avantis US Mid Cap Value ETF
AVMV
$787M
$1.37M 0.27%
17,046
+2,465
+17% +$193K
NTSX icon
92
WisdomTree US Efficient Core Fund
NTSX
$1.4B
$1.36M 0.27%
23,000
-1,000
-4% -$57.4K
BBBI icon
93
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
$171M
$1.34M 0.27%
26,135
+10,005
+62% +$515K
MCD icon
94
McDonald's
MCD
$181B
$1.34M 0.26%
4,945
-15
-0.3% -$4.3K
RDVY icon
95
First Trust Rising Dividend Achievers ETF
RDVY
$25.5B
$1.34M 0.26%
16,543
-175
-1% -$13.2K
PEG icon
96
Public Service Enterprise Group
PEG
$36.7B
$1.3M 0.26%
16,078
+929
+6% +$74.2K
JBND icon
97
JPMorgan Active Bond ETF
JBND
$8.61B
$1.3M 0.26%
24,362
+11,339
+87% +$607K
C icon
98
Citigroup
C
$231B
$1.3M 0.26%
9,285
+124
+1% +$16.1K
CWB icon
99
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.64B
$1.29M 0.25%
11,925
– –
AMGN icon
100
Amgen
AMGN
$236B
$1.27M 0.25%
3,526
-98
-3% -$33.5K
2 3
4
5 6

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UM
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LN
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RWM
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HIM
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Herold Advisors's Q2 2026 Portfolio in Review

As of Q2 2026, Herold Advisors held 281 positions worth $506M, up 11% from $455M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors's Q2 2026 filing shows 18 new, 109 increased, 90 reduced and 8 closed positions. Its largest new stake was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K. The largest sale was Distillate US Fundamental Stability & Value ETF, an estimated $1.16M.

By sector, the portfolio is most concentrated in Miscellaneous at 35% of assets, up from 34% a quarter earlier, followed by Technology and Financials.

  • Herold Advisors's largest Q2 2026 buy was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K.
  • Herold Advisors added most to Avantis US Large Cap Equity ETF in Q2 2026, an estimated $1.56M increase.
  • Herold Advisors's biggest Q2 2026 reduction was Distillate US Fundamental Stability & Value ETF, cutting an estimated $1.16M.
  • Herold Advisors fully exited Zoetis in Q2 2026, selling an estimated $293K.
  • Herold Advisors's ten largest holdings make up 26% of its $506M portfolio in Q2 2026.
  • Herold Advisors opened 18 new positions and closed 8 in Q2 2026.
  • Herold Advisors's portfolio value rose 11% quarter-over-quarter to $506M.

Based on Herold Advisors's 13F filing for Q2 2026, filed 22 Jul 2026.