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HA

Herold Advisors Portfolio holdings

AUM $506M
1-Year Est. Return 26.75%
This Fund
S&P 500
This Quarter Est. Return
+12.49%
1 Year Est. Return
+26.75%
3 Year Est. Return
+79.74%
5 Year Est. Return
+104.88%
10 Year Est. Return
–
AUM
$506M
AUM Growth
+$50.6M
Cap. Flow
+$11.7M
Cap. Flow %
2.3%
Top 10 Hldgs %
26.32%
Holding
281
New
18
Increased
109
Reduced
90
Closed
8

Top Buys

Rank Stock Value
1
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.56M
2
DFUS
Dimensional US Equity ETF
DFUS
+$1.33M
3
QLC icon
Northern Trust US Quality Large Cap ETF
QLC
+$690K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$678K
5
IQDY icon
Northern Trust International Quality Dividend Dynamic ETF
IQDY
+$643K

Top Sells

Rank Stock Value
1
DSTL icon
Distillate US Fundamental Stability & Value ETF
DSTL
+$1.16M
2
GSLC icon
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
+$452K
3
USFR icon
WisdomTree Floating Rate Treasury Fund
USFR
+$409K
4
JQUA icon
JPMorgan US Quality Factor ETF
JQUA
+$401K
5
JPIE icon
JPMorgan Income ETF
JPIE
+$394K

Sector Composition

Rank Sector Weight
1 Miscellaneous 34.59%
2 Technology 19.73%
3 Financials 10.09%
4 Healthcare 8.52%
5 Industrials 5.73%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
HD icon
26
Home Depot
HD
$317B
$4.59M 0.91%
13,017
+210
+2% +$68.3K
QGRW icon
27
WisdomTree US Quality Growth Fund
QGRW
$3B
$4.45M 0.88%
67,404
+6,806
+11% +$429K
TSLA icon
28
Tesla
TSLA
$1.43T
$4.32M 0.85%
10,280
+159
+2% +$63.2K
META icon
29
Meta Platforms (Facebook)
META
$1.55T
$4.09M 0.81%
7,259
+248
+4% +$152K
MRK icon
30
Merck
MRK
$374B
$4.07M 0.8%
31,620
-36
-0.1% -$4.21K
AVDE icon
31
Avantis International Equity ETF
AVDE
$19.2B
$4M 0.79%
44,832
-1,594
-3% -$143K
AVUV icon
32
Avantis US Small Cap Value ETF
AVUV
$31.4B
$3.96M 0.78%
31,860
+1,732
+6% +$207K
VZ icon
33
Verizon
VZ
$210B
$3.88M 0.77%
91,531
+5,184
+6% +$243K
JNJ icon
34
Johnson & Johnson
JNJ
$669B
$3.88M 0.77%
15,267
-138
-0.9% -$32.2K
AVLV icon
35
Avantis US Large Cap Value ETF
AVLV
$21.5B
$3.76M 0.74%
41,231
+5,758
+16% +$506K
JEPI icon
36
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$3.54M 0.7%
62,700
+2,821
+5% +$159K
JPST icon
37
JPMorgan Ultra-Short Income ETF
JPST
$41B
$3.44M 0.68%
67,880
-6,626
-9% -$335K
PG icon
38
Procter & Gamble
PG
$341B
$3.36M 0.66%
22,951
-444
-2% -$64.6K
BIP icon
39
Brookfield Infrastructure Partners
BIP
$16.9B
$3.28M 0.65%
90,061
-4,150
-4% -$155K
ETN icon
40
Eaton
ETN
$156B
$3.26M 0.64%
7,649
-240
-3% -$96.8K
BRK.B icon
41
Berkshire Hathaway Class B
BRK.B
$1.08T
$3.21M 0.63%
6,404
+258
+4% +$124K
XLE icon
42
State Street Energy Select Sector SPDR ETF
XLE
$41.4B
$3.14M 0.62%
59,269
-286
-0.5% -$16.4K
CB icon
43
Chubb
CB
$133B
$3.07M 0.61%
9,020
+1
+0% +$326
AVGO icon
44
Broadcom
AVGO
$1.71T
$3M 0.59%
7,946
-275
-3% -$110K
DSTL icon
45
Distillate US Fundamental Stability & Value ETF
DSTL
$2.08B
$2.96M 0.58%
49,321
-19,526
-28% -$1.16M
JEPQ icon
46
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$41.8B
$2.92M 0.58%
47,728
+4,195
+10% +$249K
GLW icon
47
Corning
GLW
$130B
$2.92M 0.58%
11,415
-604
-5% -$110K
DFAU icon
48
Dimensional US Core Equity Market ETF
DFAU
$12.9B
$2.8M 0.55%
54,267
+1,094
+2% +$54.8K
CGDV icon
49
Capital Group Dividend Value ETF
CGDV
$38.8B
$2.77M 0.55%
56,091
+4,250
+8% +$200K
PSX icon
50
Phillips 66
PSX
$99.5B
$2.68M 0.53%
15,842
-279
-2% -$48K
1
2
3 4 5

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RWM
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Herold Advisors's Q2 2026 Portfolio in Review

As of Q2 2026, Herold Advisors held 281 positions worth $506M, up 11% from $455M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors's Q2 2026 filing shows 18 new, 109 increased, 90 reduced and 8 closed positions. Its largest new stake was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K. The largest sale was Distillate US Fundamental Stability & Value ETF, an estimated $1.16M.

By sector, the portfolio is most concentrated in Miscellaneous at 35% of assets, up from 34% a quarter earlier, followed by Technology and Financials.

  • Herold Advisors's largest Q2 2026 buy was Dimensional Short-Duration Fixed Income ETF: 11,548 shares worth $551K.
  • Herold Advisors added most to Avantis US Large Cap Equity ETF in Q2 2026, an estimated $1.56M increase.
  • Herold Advisors's biggest Q2 2026 reduction was Distillate US Fundamental Stability & Value ETF, cutting an estimated $1.16M.
  • Herold Advisors fully exited Zoetis in Q2 2026, selling an estimated $293K.
  • Herold Advisors's ten largest holdings make up 26% of its $506M portfolio in Q2 2026.
  • Herold Advisors opened 18 new positions and closed 8 in Q2 2026.
  • Herold Advisors's portfolio value rose 11% quarter-over-quarter to $506M.

Based on Herold Advisors's 13F filing for Q2 2026, filed 22 Jul 2026.