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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+0.66%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$455M
AUM Growth
+$7.86M
Cap. Flow
+$14.8M
Cap. Flow %
3.26%
Top 10 Hldgs %
26.15%
Holding
270
New
23
Increased
116
Reduced
81
Closed
7

Top Buys

1
DFUS
Dimensional US Equity ETF
DFUS
+$1.2M
2
AVLC icon
Avantis US Large Cap Equity ETF
AVLC
+$1.06M
3
BBBI icon
BondBloxx BBB Rated 5-10 Year Corporate Bond ETF
BBBI
+$839K
4
IGIB icon
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
+$782K
5
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$722K

Top Sells

1
CRM icon
Salesforce
CRM
+$496K
2
JPST icon
JPMorgan Ultra-Short Income ETF
JPST
+$435K
3
BLK icon
Blackrock
BLK
+$432K
4
LRCX icon
Lam Research
LRCX
+$413K
5
UNH icon
UnitedHealth
UNH
+$334K

Sector Composition

1 Technology 17.87%
2 Financials 10.24%
3 Healthcare 8.53%
4 Energy 6.14%
5 Industrials 5.64%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DFIV icon
26
Dimensional International Value ETF
DFIV
$20.6B
$4.23M 0.93%
80,163
+9,937
+14% +$527K
HD icon
27
Home Depot
HD
$338B
$4.21M 0.93%
12,807
+155
+1% +$56.5K
META icon
28
Meta Platforms (Facebook)
META
$1.64T
$4.01M 0.88%
7,011
-50
-0.7% -$32K
DSTL icon
29
Distillate US Fundamental Stability & Value ETF
DSTL
$1.93B
$3.98M 0.88%
68,847
-2,515
-4% -$151K
AVDE icon
30
Avantis International Equity ETF
AVDE
$17.4B
$3.94M 0.87%
46,426
+2,579
+6% +$224K
MRK icon
31
Merck
MRK
$315B
$3.81M 0.84%
31,656
+1,508
+5% +$174K
JPST icon
32
JPMorgan Ultra-Short Income ETF
JPST
$39.8B
$3.77M 0.83%
74,506
-8,589
-10% -$435K
JNJ icon
33
Johnson & Johnson
JNJ
$609B
$3.77M 0.83%
15,405
+271
+2% +$63.1K
TSLA icon
34
Tesla
TSLA
$1.43T
$3.76M 0.83%
10,121
+576
+6% +$237K
XLE icon
35
State Street Energy Select Sector SPDR ETF
XLE
$38.2B
$3.65M 0.8%
59,555
-2,442
-4% -$131K
BIP icon
36
Brookfield Infrastructure Partners
BIP
$18.1B
$3.4M 0.75%
94,211
+1,700
+2% +$62.4K
JEPI icon
37
JPMorgan Equity Premium Income ETF
JEPI
$45B
$3.39M 0.75%
59,879
+1,447
+2% +$84.2K
PG icon
38
Procter & Gamble
PG
$349B
$3.38M 0.74%
23,395
-1,403
-6% -$213K
AVUV icon
39
Avantis US Small Cap Value ETF
AVUV
$29.4B
$3.33M 0.73%
30,128
+3,598
+14% +$396K
QGRW icon
40
WisdomTree US Quality Growth Fund
QGRW
$2.62B
$3.24M 0.71%
60,598
+5,444
+10% +$311K
ISRG icon
41
Intuitive Surgical
ISRG
$122B
$2.97M 0.65%
6,450
– –
T icon
42
AT&T
T
$152B
$2.95M 0.65%
101,670
+1,437
+1% +$38.4K
BRK.B icon
43
Berkshire Hathaway Class B
BRK.B
$1.06T
$2.95M 0.65%
6,146
+341
+6% +$167K
CB icon
44
Chubb
CB
$137B
$2.94M 0.65%
9,019
+1,389
+18% +$446K
PSX icon
45
Phillips 66
PSX
$82.9B
$2.94M 0.65%
16,121
-104
-0.6% -$16.3K
AVLV icon
46
Avantis US Large Cap Value ETF
AVLV
$16.9B
$2.86M 0.63%
35,473
+3,143
+10% +$255K
ETN icon
47
Eaton
ETN
$155B
$2.82M 0.62%
7,889
+142
+2% +$50.5K
GLD icon
48
SPDR Gold Trust
GLD
$130B
$2.7M 0.59%
6,284
– –
DGRW icon
49
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.6B
$2.56M 0.56%
29,154
-2,308
-7% -$210K
COST icon
50
Costco
COST
$417B
$2.56M 0.56%
2,567
-120
-4% -$117K
1
2
3 4 5

Similar funds

AWM
Adams Wealth Management Logan, Utah $455M AUM 22.33% 1-Year Est. Return
WMA
West Michigan Advisors Holland, Michigan $455M AUM 29.42% 1-Year Est. Return
EGP
Entrust Global Partners New York $456M AUM 26.51% 1-Year Est. Return
FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
Aries Wealth Management Portland, Maine $455M AUM 21.92% 1-Year Est. Return
LC
Landaas & Company Milwaukee, Wisconsin $456M AUM 15.98% 1-Year Est. Return

Herold Advisors's Q1 2026 Portfolio in Review

As of Q1 2026, Herold Advisors held 270 positions worth $455M, up 1.8% from $447M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

Herold Advisors deployed $14.8M of net new capital in Q1 2026, opening 23 new positions and adding to 116 existing holdings. Its largest new stake was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 20% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was JPMorgan Ultra-Short Income ETF, an estimated $435K trimmed.

  • Herold Advisors's largest Q1 2026 buy was BondBloxx BBB Rated 5-10 Year Corporate Bond ETF: 16,130 shares worth $830K.
  • Herold Advisors added most to Dimensional US Equity ETF in Q1 2026, an estimated $1.2M increase.
  • Herold Advisors's biggest Q1 2026 reduction was JPMorgan Ultra-Short Income ETF, cutting an estimated $435K.
  • Herold Advisors fully exited Salesforce in Q1 2026, selling an estimated $496K.
  • Herold Advisors's ten largest holdings make up 26% of its $455M portfolio in Q1 2026.
  • Herold Advisors opened 23 new positions and closed 7 in Q1 2026.
  • Herold Advisors's portfolio value rose 1.8% quarter-over-quarter to $455M.

Based on Herold Advisors's 13F filing for Q1 2026, filed 15 May 2026.