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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SPYM
1
State Street SPDR Portfolio S&P 500 ETF
SPYM
$158B
$60M 3.88%
683,011
+78,486
+13% +$6.7M
ACIO icon
2
Aptus Collared Investment Opportunity ETF
ACIO
$2.34B
$53.4M 3.46%
1,157,430
+60,207
+5% +$2.74M
QQQ icon
3
Invesco QQQ Trust
QQQ
$455B
$45M 2.91%
61,101
+324
+0.5% +$223K
RDVY icon
4
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$39.6M 2.56%
488,517
+7,846
+2% +$590K
SPDW icon
5
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$39.7B
$37.4M 2.42%
743,181
+9,351
+1% +$464K
SPY icon
6
State Street SPDR S&P 500 ETF Trust
SPY
$778B
$31.6M 2.04%
42,275
+4,460
+12% +$3.23M
DRSK icon
7
Aptus Defined Risk ETF
DRSK
$1.49B
$31.2M 2.02%
1,085,759
+97,717
+10% +$2.81M
SPYG icon
8
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$50.7B
$30.7M 1.98%
257,653
+19,587
+8% +$2.24M
SPYV icon
9
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.1B
$28.2M 1.82%
463,488
+44,677
+11% +$2.67M
FRDM icon
10
Freedom 100 Emerging Markets ETF
FRDM
$3.23B
$24.4M 1.58%
335,216
-55,907
-14% -$3.74M
PYLD icon
11
PIMCO Multi Sector Bond Active ETF
PYLD
$14.8B
$23.6M 1.53%
889,771
+1,048
+0.1% +$27.7K
FTCB icon
12
First Trust Core Investment Grade ETF
FTCB
$2.51B
$20.7M 1.34%
991,947
+32,759
+3% +$685K
IVW icon
13
iShares S&P 500 Growth ETF
IVW
$72.5B
$19.9M 1.29%
144,706
-34,990
-19% -$4.62M
CGDV icon
14
Capital Group Dividend Value ETF
CGDV
$36.6B
$19.6M 1.27%
397,262
+4,280
+1% +$202K
EEM icon
15
iShares MSCI Emerging Markets ETF
EEM
$28B
$18.8M 1.21%
274,373
+31,232
+13% +$2.04M
BSV icon
16
Vanguard Short-Term Bond ETF
BSV
$44.6B
$17.8M 1.15%
228,811
-101,366
-31% -$7.91M
GRNY
17
FundStrat Granny Shots US Large Cap ETF
GRNY
$4.3B
$17.8M 1.15%
644,409
+10,058
+2% +$268K
VUG icon
18
Vanguard Growth ETF
VUG
$216B
$17.5M 1.13%
202,854
-4,248
-2% -$357K
VOO icon
19
Vanguard S&P 500 ETF
VOO
$968B
$16.9M 1.1%
24,663
+944
+4% +$629K
MINT icon
20
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund
MINT
$17B
$16.5M 1.06%
163,225
-7,234
-4% -$727K
VTV icon
21
Vanguard Value ETF
VTV
$189B
$14.9M 0.97%
68,578
-1,741
-2% -$364K
AAPL icon
22
Apple
AAPL
$4.89T
$14.5M 0.94%
50,235
-1,295
-3% -$370K
UCON icon
23
First Trust Smith Unconstrained Bond ETF
UCON
$3.26B
$14.4M 0.93%
577,736
+6,589
+1% +$164K
OSCV icon
24
Opus Small Cap Value ETF
OSCV
$706M
$14.3M 0.93%
340,127
-212,027
-38% -$8.66M
NVDA icon
25
NVIDIA
NVDA
$5.01T
$14.1M 0.91%
70,254
-3,032
-4% -$623K
1
2 3 4 5

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IWA
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ZBNA
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BGCP
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MSA
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VWM
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CET
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.