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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+6.21%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.24B
AUM Growth
+$115M
Cap. Flow
+$64.4M
Cap. Flow %
5.19%
Top 10 Hldgs %
25.74%
Holding
549
New
46
Increased
252
Reduced
199
Closed
26

Top Buys

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$11.6M
2
FTCB icon
First Trust Core Investment Grade ETF
FTCB
+$10.7M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$8.13M
4
IWM icon
iShares Russell 2000 ETF
IWM
+$7.72M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$7.03M

Top Sells

Rank Stock Value
1
UCON icon
First Trust Smith Unconstrained Bond ETF
UCON
+$8.79M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$6.27M
3
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$5.39M
4
SNOV icon
FT Vest US Small Cap Moderate Buffer ETF November
SNOV
+$5.01M
5
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$4.5M

Sector Composition

Rank Sector Weight
1 Technology 3.98%
2 Consumer Discretionary 1.74%
3 Financials 1.72%
4 Communication Services 0.95%
5 Healthcare 0.93%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ACIO icon
1
Aptus Collared Investment Opportunity ETF
ACIO
$2.34B
$45.5M 3.67%
1,047,409
+41,544
+4% +$1.76M
SPYM
2
State Street SPDR Portfolio S&P 500 ETF
SPYM
$158B
$45.4M 3.66%
578,916
+8,413
+1% +$635K
QQQ icon
3
Invesco QQQ Trust
QQQ
$455B
$42.4M 3.42%
70,545
+14,192
+25% +$8.13M
SPY icon
4
State Street SPDR S&P 500 ETF Trust
SPY
$778B
$35M 2.82%
52,541
+10,960
+26% +$7.03M
DRSK icon
5
Aptus Defined Risk ETF
DRSK
$1.49B
$26M 2.1%
902,423
+34,944
+4% +$1M
RDVY icon
6
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$25.7M 2.08%
382,462
+17,992
+5% +$1.17M
BSV icon
7
Vanguard Short-Term Bond ETF
BSV
$44.6B
$25.2M 2.04%
319,789
+41,558
+15% +$3.27M
OSCV icon
8
Opus Small Cap Value ETF
OSCV
$706M
$24.8M 2%
647,614
+25,100
+4% +$940K
IVW icon
9
iShares S&P 500 Growth ETF
IVW
$72.5B
$24.6M 1.98%
203,616
-54,483
-21% -$6.27M
SPDW icon
10
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$39.7B
$24.5M 1.98%
573,288
+24,160
+4% +$1M
SPYG icon
11
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$50.7B
$22.7M 1.83%
217,231
+5,087
+2% +$507K
SPYV icon
12
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.1B
$20.1M 1.62%
362,714
+12,334
+4% +$664K
PYLD icon
13
PIMCO Multi Sector Bond Active ETF
PYLD
$14.8B
$19.9M 1.61%
742,653
+27,720
+4% +$737K
UCON icon
14
First Trust Smith Unconstrained Bond ETF
UCON
$3.26B
$17.4M 1.4%
689,421
-351,757
-34% -$8.79M
MINT icon
15
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund
MINT
$17B
$15.8M 1.28%
157,065
+1,649
+1% +$166K
VUG icon
16
Vanguard Growth ETF
VUG
$216B
$15.5M 1.25%
193,896
+3,768
+2% +$288K
VOO icon
17
Vanguard S&P 500 ETF
VOO
$968B
$14.8M 1.2%
24,201
+2,346
+11% +$1.38M
AAPL icon
18
Apple
AAPL
$4.89T
$14.4M 1.16%
56,692
-795
-1% -$180K
NVDA icon
19
NVIDIA
NVDA
$5.01T
$14.1M 1.14%
75,546
-6,058
-7% -$1.06M
CGDV icon
20
Capital Group Dividend Value ETF
CGDV
$36.6B
$13.4M 1.08%
319,080
+19,778
+7% +$813K
GRID
21
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
GRID
$11.4B
$13.4M 1.08%
88,733
+11,288
+15% +$1.62M
QCAP
22
FT Vest Nasdaq-100 Conservative Buffer ETF - April
QCAP
$124M
$13.1M 1.05%
560,271
+33,705
+6% +$777K
VTV icon
23
Vanguard Value ETF
VTV
$189B
$12.5M 1.01%
66,839
+3,436
+5% +$622K
FTCB icon
24
First Trust Core Investment Grade ETF
FTCB
$2.51B
$12M 0.96%
560,966
+508,205
+963% +$10.7M
FBND icon
25
Fidelity Total Bond ETF
FBND
$26.9B
$11.7M 0.95%
+253,697
New +$11.6M
1
2 3 4 5

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IWA
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ZBNA
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BGCP
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MSA
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VWM
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First Heartland Consultants's Q3 2025 Portfolio in Review

As of Q3 2025, First Heartland Consultants held 549 positions worth $1.24B, up 10% from $1.12B the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $64.4M of net new capital in Q3 2025, opening 46 new positions and adding to 252 existing holdings. Its largest new stake was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.

By sector, the portfolio is most concentrated in Technology at 4% of assets, up from 3.9% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was First Trust Smith Unconstrained Bond ETF, an estimated $8.79M trimmed.

  • First Heartland Consultants's largest Q3 2025 buy was Fidelity Total Bond ETF: 253,697 shares worth $11.7M.
  • First Heartland Consultants added most to First Trust Core Investment Grade ETF in Q3 2025, an estimated $10.7M increase.
  • First Heartland Consultants's biggest Q3 2025 reduction was First Trust Smith Unconstrained Bond ETF, cutting an estimated $8.79M.
  • First Heartland Consultants fully exited FT Vest US Small Cap Moderate Buffer ETF November in Q3 2025, selling an estimated $5.01M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.24B portfolio in Q3 2025.
  • First Heartland Consultants opened 46 new positions and closed 26 in Q3 2025.
  • First Heartland Consultants's portfolio value rose 10% quarter-over-quarter to $1.24B.

Based on First Heartland Consultants's 13F filing for Q3 2025, filed 10 Nov 2025.