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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+8.55%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.12B
AUM Growth
+$155M
Cap. Flow
+$80.1M
Cap. Flow %
7.12%
Top 10 Hldgs %
25.5%
Holding
525
New
86
Increased
241
Reduced
149
Closed
22

Top Buys

Rank Stock Value
1
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$13.5M
2
IVW icon
iShares S&P 500 Growth ETF
IVW
+$8.29M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$7.33M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$6.63M
5
ACIO icon
Aptus Collared Investment Opportunity ETF
ACIO
+$6.54M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
FDL icon
First Trust Morningstar Dividend Leaders Index Fund
FDL
+$10.7M
3
ADME icon
Aptus Behavioral Momentum ETF
ADME
+$8.83M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$5.82M
5
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$5.32M

Sector Composition

Rank Sector Weight
1 Technology 3.89%
2 Financials 1.89%
3 Consumer Discretionary 1.85%
4 Communication Services 0.97%
5 Healthcare 0.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ACIO icon
1
Aptus Collared Investment Opportunity ETF
ACIO
$2.34B
$41.6M 3.7%
1,005,865
+166,307
+20% +$6.54M
SPYM
2
State Street SPDR Portfolio S&P 500 ETF
SPYM
$158B
$41.5M 3.69%
570,503
+70,272
+14% +$4.73M
QQQ icon
3
Invesco QQQ Trust
QQQ
$455B
$31.1M 2.77%
56,353
+14,740
+35% +$7.33M
IVW icon
4
iShares S&P 500 Growth ETF
IVW
$72.5B
$28.4M 2.53%
258,099
+83,750
+48% +$8.29M
UCON icon
5
First Trust Smith Unconstrained Bond ETF
UCON
$3.26B
$25.9M 2.31%
1,041,178
+109,884
+12% +$2.71M
SPY icon
6
State Street SPDR S&P 500 ETF Trust
SPY
$778B
$25.7M 2.29%
41,581
-10,180
-20% -$5.82M
DRSK icon
7
Aptus Defined Risk ETF
DRSK
$1.49B
$24.9M 2.22%
867,479
+83,825
+11% +$2.32M
RDVY icon
8
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$22.9M 2.03%
364,470
+76,817
+27% +$4.52M
OSCV icon
9
Opus Small Cap Value ETF
OSCV
$706M
$22.5M 2%
622,514
+55,871
+10% +$1.95M
SPDW icon
10
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$39.7B
$22.2M 1.98%
549,128
-10,074
-2% -$386K
BSV icon
11
Vanguard Short-Term Bond ETF
BSV
$44.6B
$21.7M 1.93%
278,231
+68,303
+33% +$5.34M
SPYG icon
12
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$50.7B
$20.2M 1.8%
212,144
+7,218
+4% +$619K
PYLD icon
13
PIMCO Multi Sector Bond Active ETF
PYLD
$14.8B
$19M 1.69%
714,933
+46,786
+7% +$1.22M
SPYV icon
14
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.1B
$18.3M 1.63%
350,380
+15,212
+5% +$760K
MINT icon
15
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund
MINT
$17B
$15.6M 1.39%
155,416
+8,605
+6% +$863K
FRDM icon
16
Freedom 100 Emerging Markets ETF
FRDM
$3.23B
$14.6M 1.3%
+362,182
New +$13.5M
VUG icon
17
Vanguard Growth ETF
VUG
$216B
$13.9M 1.24%
190,128
+8,094
+4% +$533K
NVDA icon
18
NVIDIA
NVDA
$5.01T
$12.9M 1.15%
81,604
-663
-0.8% -$83.4K
VOO icon
19
Vanguard S&P 500 ETF
VOO
$968B
$12.4M 1.1%
21,855
+12,608
+136% +$6.63M
QCAP
20
FT Vest Nasdaq-100 Conservative Buffer ETF - April
QCAP
$124M
$12M 1.07%
526,566
+46,186
+10% +$1.02M
CGDV icon
21
Capital Group Dividend Value ETF
CGDV
$36.6B
$11.8M 1.05%
299,302
+59,165
+25% +$2.14M
AAPL icon
22
Apple
AAPL
$4.89T
$11.8M 1.05%
57,487
-3,008
-5% -$607K
AMZN icon
23
Amazon
AMZN
$2.5T
$11.2M 1%
51,235
-1,661
-3% -$329K
VTV icon
24
Vanguard Value ETF
VTV
$189B
$11.2M 1%
63,403
+10,494
+20% +$1.77M
GRID
25
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
GRID
$11.4B
$10.8M 0.96%
77,445
+4,926
+7% +$612K
1
2 3 4 5

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First Heartland Consultants's Q2 2025 Portfolio in Review

As of Q2 2025, First Heartland Consultants held 525 positions worth $1.12B, up 16% from $969M the previous quarter. Its ten largest holdings account for 26% of the portfolio.

First Heartland Consultants deployed $80.1M of net new capital in Q2 2025, opening 86 new positions and adding to 241 existing holdings. Its largest new stake was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.

By sector, the portfolio is most concentrated in Technology at 3.9% of assets, up from 3.8% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was First Trust Morningstar Dividend Leaders Index Fund, an estimated $10.7M trimmed.

  • First Heartland Consultants's largest Q2 2025 buy was Freedom 100 Emerging Markets ETF: 362,182 shares worth $14.6M.
  • First Heartland Consultants added most to iShares S&P 500 Growth ETF in Q2 2025, an estimated $8.29M increase.
  • First Heartland Consultants's biggest Q2 2025 reduction was First Trust Morningstar Dividend Leaders Index Fund, cutting an estimated $10.7M.
  • First Heartland Consultants fully exited iShares MSCI Emerging Markets ex China ETF in Q2 2025, selling an estimated $12.4M.
  • First Heartland Consultants's ten largest holdings make up 26% of its $1.12B portfolio in Q2 2025.
  • First Heartland Consultants opened 86 new positions and closed 22 in Q2 2025.
  • First Heartland Consultants's portfolio value rose 16% quarter-over-quarter to $1.12B.

Based on First Heartland Consultants's 13F filing for Q2 2025, filed 15 Aug 2025.