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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IYW icon
51
iShares US Technology ETF
IYW
$23.7B
$7.51M 0.49%
29,777
-1,483
-5% -$341K
ITOT icon
52
iShares Core S&P Total US Stock Market ETF
ITOT
$93.2B
$7.33M 0.47%
44,609
-186
-0.4% -$29.5K
EELV icon
53
Invesco S&P Emerging Markets Low Volatility ETF
EELV
$427M
$7.32M 0.47%
263,347
+116,551
+79% +$3.34M
FBCG icon
54
Fidelity Blue Chip Growth ETF
FBCG
$6.76B
$7.31M 0.47%
117,618
+2,609
+2% +$155K
QCAP
55
FT Vest Nasdaq-100 Conservative Buffer ETF - April
QCAP
$124M
$7.29M 0.47%
292,821
+3,182
+1% +$78.1K
TBIL
56
F/m US Treasury 3 Month Bill Fund
TBIL
$7.19B
$7.28M 0.47%
145,921
+10,781
+8% +$538K
VXUS icon
57
Vanguard Total International Stock ETF
VXUS
$153B
$7.26M 0.47%
84,880
-4,145
-5% -$347K
IYM icon
58
iShares US Basic Materials ETF
IYM
$1.16B
$7.12M 0.46%
39,664
+38,128
+2,482% +$6.98M
EUSA icon
59
iShares MSCI USA Equal Weighted ETF
EUSA
$1.84B
$7.06M 0.46%
61,853
+1,018
+2% +$112K
COWZ icon
60
Pacer US Cash Cows 100 ETF
COWZ
$18.2B
$7.03M 0.45%
113,021
+8,850
+8% +$559K
BIV icon
61
Vanguard Intermediate-Term Bond ETF
BIV
$28.8B
$6.9M 0.45%
89,901
-2,925
-3% -$225K
XLK icon
62
State Street Technology Select Sector SPDR ETF
XLK
$115B
$6.79M 0.44%
35,651
+18,332
+106% +$3.13M
IUSG icon
63
iShares Core S&P US Growth ETF
IUSG
$31.1B
$6.6M 0.43%
35,104
-455
-1% -$82.2K
BND icon
64
Vanguard Total Bond Market
BND
$157B
$6.4M 0.41%
87,218
+9,123
+12% +$669K
VB icon
65
Vanguard Small-Cap ETF
VB
$79.5B
$6.17M 0.4%
20,353
-410
-2% -$118K
IJK icon
66
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$6.14M 0.4%
52,297
+45,191
+636% +$5.02M
IVE icon
67
iShares S&P 500 Value ETF
IVE
$48.9B
$6.04M 0.39%
26,619
-3,419
-11% -$764K
KAUG
68
Innovator U.S. Small Cap Power Buffer ETF - August
KAUG
$59M
$5.97M 0.39%
208,493
+7,645
+4% +$215K
FMDE icon
69
Fidelity Enhanced Mid Cap Core ETF
FMDE
$7.52B
$5.89M 0.38%
145,203
+8,737
+6% +$340K
MTUM icon
70
iShares MSCI USA Momentum Factor ETF
MTUM
$25.5B
$5.86M 0.38%
17,083
+176
+1% +$52.5K
SPMO icon
71
Invesco S&P 500 Momentum ETF
SPMO
$21.1B
$5.81M 0.38%
35,945
+1,960
+6% +$276K
MSFT icon
72
Microsoft
MSFT
$2.84T
$5.79M 0.37%
15,527
+524
+3% +$212K
CGBL icon
73
Capital Group Core Balanced ETF
CGBL
$7.01B
$5.67M 0.37%
149,359
+3,354
+2% +$124K
DGRO icon
74
iShares Core Dividend Growth ETF
DGRO
$42.6B
$5.39M 0.35%
71,070
+47,569
+202% +$3.51M
WMT icon
75
Walmart Inc
WMT
$871B
$5.3M 0.34%
46,825
+6,007
+15% +$746K
1 2
3
4 5

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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.