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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VIG icon
76
Vanguard Dividend Appreciation ETF
VIG
$111B
$5.28M 0.34%
22,332
+801
+4% +$184K
IUSB icon
77
iShares Core Universal USD Bond ETF
IUSB
$42.6B
$5.09M 0.33%
110,333
+24,018
+28% +$1.11M
QDEC icon
78
FT Vest Growth-100 Buffer ETF December
QDEC
$682M
$5.07M 0.33%
142,252
+3,777
+3% +$130K
LLY icon
79
Eli Lilly
LLY
$1.07T
$4.81M 0.31%
4,010
+245
+7% +$250K
SCHP icon
80
Schwab US TIPS ETF
SCHP
$16.3B
$4.73M 0.31%
178,440
+150,411
+537% +$4.01M
VWO icon
81
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$4.7M 0.3%
78,766
-928
-1% -$54.5K
IWV icon
82
iShares Russell 3000 ETF
IWV
$19.5B
$4.57M 0.3%
10,724
-19
-0.2% -$7.83K
CAT icon
83
Caterpillar
CAT
$409B
$4.54M 0.29%
4,264
-97
-2% -$85.2K
DUHP icon
84
Dimensional US High Profitability ETF
DUHP
$12.3B
$4.44M 0.29%
106,514
+43,884
+70% +$1.75M
SCHD icon
85
Schwab US Dividend Equity ETF
SCHD
$102B
$4.43M 0.29%
139,657
+5,172
+4% +$164K
IYY icon
86
iShares Dow Jones US ETF
IYY
$2.92B
$4.28M 0.28%
23,497
-75
-0.3% -$13.2K
BUFR icon
87
FT Vest Fund of Buffer ETFs
BUFR
$10B
$4.27M 0.28%
116,937
+4,589
+4% +$164K
VEU icon
88
Vanguard FTSE All-World ex-US ETF
VEU
$65.6B
$4.01M 0.26%
47,921
+4,134
+9% +$338K
BLV icon
89
Vanguard Long-Term Bond ETF
BLV
$5.75B
$3.98M 0.26%
57,796
+631
+1% +$43.3K
ICVT icon
90
iShares Convertible Bond ETF
ICVT
$7.23B
$3.94M 0.26%
+32,403
New +$3.76M
VTEB icon
91
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.1B
$3.94M 0.26%
77,904
+39,536
+103% +$1.99M
VMBS icon
92
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.4B
$3.91M 0.25%
83,568
-111
-0.1% -$5.19K
AIRR icon
93
First Trust RBA American Industrial Renaissance ETF
AIRR
$10.5B
$3.82M 0.25%
28,676
+921
+3% +$116K
GOOG icon
94
Alphabet (Google) Class C
GOOG
$3.9T
$3.81M 0.25%
10,784
+2,121
+24% +$758K
GJAN icon
95
FT Vest US Equity Moderate Buffer ETF January
GJAN
$437M
$3.81M 0.25%
84,569
-759
-0.9% -$33.6K
TPLC icon
96
Timothy Plan US Large/Mid Cap Core ETF
TPLC
$307M
$3.79M 0.25%
75,184
+3,938
+6% +$192K
USMV icon
97
iShares MSCI USA Min Vol Factor ETF
USMV
$23.2B
$3.71M 0.24%
38,426
+789
+2% +$74.9K
BKAG icon
98
BNY Mellon Core Bond ETF
BKAG
$2.13B
$3.7M 0.24%
88,101
-121,839
-58% -$5.11M
SMH icon
99
VanEck Semiconductor ETF
SMH
$67.6B
$3.65M 0.24%
5,560
+784
+16% +$428K
BALT icon
100
Innovator Defined Wealth Shield ETF
BALT
$2.66B
$3.63M 0.24%
106,050
+61,986
+141% +$2.11M
2 3
4
5 6

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PMFA
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NPA
Nichols & Pratt Advisers Boston, Massachusetts $1.55B AUM 14.55% 1-Year Est. Return
IWA
Icon Wealth Advisors Houston, Texas $1.54B AUM 18.41% 1-Year Est. Return
ZBNA
Zions Bancorporation, National Association Salt Lake City, Utah $1.55B AUM 19% 1-Year Est. Return
BGCP
Bristol Gate Capital Partners Toronto, Ontario, Canada $1.55B AUM 12.75% 1-Year Est. Return
MSA
MUFG Securities Americas New York $1.55B AUM 28.4% 1-Year Est. Return
VWM
Valley Wealth Managers Paramus, New Jersey $1.55B AUM 28.47% 1-Year Est. Return
CET
Clean Energy Transition London, United Kingdom $1.54B AUM 34.41% 1-Year Est. Return

First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.