First Heartland Consultants’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q2 | $3.81M | Buy |
10,784
+2,121
| +24% | +$758K | 0.25% | 94 |
|
|
2026
Q1 | $2.49M | Buy |
8,663
+10
| +0.1% | +$3.14K | 0.19% | 104 |
|
|
2025
Q4 | $2.72M | Sell |
8,653
-97
| -1% | -$27.8K | 0.21% | 96 |
|
|
2025
Q3 | $2.13M | Sell |
8,750
-165
| -2% | -$34.7K | 0.17% | 110 |
|
|
2025
Q2 | $1.58M | Sell |
8,915
-2,712
| -23% | -$448K | 0.14% | 121 |
|
|
2025
Q1 | $1.82M | Sell |
11,627
-1,865
| -14% | -$342K | 0.19% | 105 |
|
|
2024
Q4 | $2.57M | Sell |
13,492
-2,474
| -15% | -$437K | 0.26% | 84 |
|
|
2024
Q3 | $2.67M | Sell |
15,966
-4,970
| -24% | -$841K | 0.29% | 73 |
|
|
2024
Q2 | $3.84K | Sell |
20,936
-26
| -0.1% | -$4.42K | 0.27% | 68 |
|
|
2024
Q1 | $3.19M | Buy |
20,962
+5,367
| +34% | +$775K | 0.33% | 75 |
|
|
2023
Q4 | $2.2M | Sell |
15,595
-754
| -5% | -$102K | 0.27% | 88 |
|
|
2023
Q3 | $2.16M | Sell |
16,349
-371
| -2% | -$48.2K | 0.27% | 87 |
|
|
2023
Q2 | $2.02M | Sell |
16,720
-136
| -0.8% | -$15.7K | 0.26% | 86 |
|
|
2023
Q1 | $1.75M | Sell |
16,856
-544
| -3% | -$52.5K | 0.26% | 92 |
|
|
2022
Q4 | $1.54M | Sell |
17,400
-8,601
| -33% | -$821K | 0.25% | 92 |
|
|
2022
Q3 | $2.5K | Buy |
26,001
+241
| +0.9% | +$26.9K | 0.21% | 65 |
|
|
2022
Q2 | $2.82M | Buy |
25,760
+7,900
| +44% | +$933K | 0.44% | 51 |
|
|
2022
Q1 | $2.49M | Buy |
17,860
+7,980
| +81% | +$1.08M | 0.39% | 55 |
|
|
2021
Q4 | $1.43K | Sell |
9,880
-280
| -3% | -$40.5K | 0.05% | 91 |
|
|
2021
Q3 | $1.35M | Buy |
10,160
+40
| +0.4% | +$5.51K | 0.21% | 106 |
|
|
2021
Q2 | $1.27M | Buy |
10,120
+760
| +8% | +$90.6K | 0.19% | 116 |
|
|
2021
Q1 | $968K | Sell |
9,360
-60
| -0.6% | -$5.95K | 0.15% | 131 |
|
|
2020
Q4 | $825K | Sell |
9,420
-880
| -9% | -$74.2K | 0.14% | 116 |
|
|
2020
Q3 | $757K | Sell |
10,300
-7,740
| -43% | -$591K | 0.14% | 106 |
|
|
2020
Q2 | $1.27M | Buy |
18,040
+980
| +6% | +$66.1K | 0.25% | 85 |
|
|
2020
Q1 | $992K | Sell |
17,060
-580
| -3% | -$39.4K | 0.26% | 86 |
|
|
2019
Q4 | $1.18M | Sell |
17,640
-500
| -3% | -$32.3K | 0.23% | 105 |
|
|
2019
Q3 | $1.11M | Buy |
18,140
+1,500
| +9% | +$88.8K | 0.24% | 106 |
|
|
2019
Q2 | $899K | Sell |
16,640
-2,320
| -12% | -$134K | 0.22% | 107 |
|
|
2019
Q1 | $1.11M | Hold |
18,960
| – | – | 0.31% | 79 |
|
|
2018
Q4 | $982K | Sell |
18,960
-1,000
| -5% | -$53.5K | 0.37% | 71 |
|
|
2018
Q3 | $1.19M | Sell |
19,960
-1,480
| -7% | -$88.6K | 0.37% | 72 |
|
|
2018
Q2 | $1.2M | Buy |
21,440
+320
| +2% | +$17.3K | 0.42% | 68 |
|
|
2018
Q1 | $1.09M | Buy |
21,120
+1,740
| +9% | +$96K | 0.33% | 82 |
|
|
2017
Q4 | $1.01M | Sell |
19,380
-8,540
| -31% | -$435K | 0.31% | 85 |
|
|
2017
Q3 | $1.34M | Sell |
27,920
-500
| -2% | -$23.3K | 0.33% | 85 |
|
|
2017
Q2 | $1.29M | Buy |
28,420
+3,400
| +14% | +$156K | 0.33% | 77 |
|
|
2017
Q1 | $1.04M | Hold |
25,020
| – | – | 0.29% | 99 |
|
|
2016
Q4 | $966K | Sell |
25,020
-5,920
| -19% | -$231K | 0.29% | 95 |
|
|
2016
Q3 | $1.2M | Buy |
30,940
+12,660
| +69% | +$481K | 0.35% | 72 |
|
|
2016
Q2 | $633 | Buy |
18,280
+4,980
| +37% | +$179K | 0.07% | 126 |
|
|
2016
Q1 | $495K | Buy |
13,300
+1,200
| +10% | +$43K | 0.19% | 138 |
|
|
2015
Q4 | $459K | Sell |
12,100
-9,680
| -44% | -$347K | 0.17% | 146 |
|
|
2015
Q3 | $679K | Buy |
21,780
+2,500
| +13% | +$76.8K | 0.28% | 100 |
|
|
2015
Q2 | $511 | Sell |
19,280
-374
| -2% | -$10K | 0.14% | 138 |
|
|
2015
Q1 | $541K | Sell |
19,654
-100
| -0.5% | -$2.68K | 0.21% | 132 |
|
|
2014
Q4 | $524K | Buy |
19,754
+80
| +0.4% | +$2.15K | 0.22% | 129 |
|
|
2014
Q3 | $572K | Sell |
19,674
-80
| -0.4% | -$2.31K | 0.25% | 116 |
|
|
2014
Q2 | $571K | Buy |
19,754
+7,067
| +56% | +$192K | 0.26% | 112 |
|
|
2014
Q1 | $352K | Buy |
12,687
+923
| +8% | +$26.9K | 0.17% | 146 |
|
|
2013
Q4 | $328K | Sell |
11,764
-2,048
| -15% | -$51.8K | 0.18% | 133 |
|
|
2013
Q3 | $305K | Buy |
13,812
+322
| +2% | +$7.12K | 0.18% | 152 |
|
|
2013
Q2 | $296K | Buy |
+13,490
| New | +$285K | 0.17% | 152 |
|
Other funds holding GOOG
ECU
FWIA
CRM
WT
First Heartland Consultants's GOOG Position: Q2 2026 in Review
First Heartland Consultants increased its Alphabet (Google) Class C (GOOG) stake by 24% in Q2 2026, buying an estimated $758K and bringing the position to 10,784 shares worth $3.81M. The position accounts for 0.25% of the portfolio, ranked #94.
First Heartland Consultants first reported a position in GOOG in Q2 2013 and has held it in 53 quarters since. 1,756 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.
- First Heartland Consultants held 10,784 shares of Alphabet (Google) Class C worth $3.81M as of Q2 2026.
- First Heartland Consultants bought 2,121 Alphabet (Google) Class C shares in Q2 2026, an estimated $758K.
- Alphabet (Google) Class C made up 0.25% of First Heartland Consultants's portfolio in Q2 2026, its #94 holding.
- First Heartland Consultants first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 53 quarters since.
- 1,756 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.
Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.