We are live on ! Find out more
FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ORLY icon
126
O'Reilly Automotive
ORLY
$72.4B
$2.22M 0.14%
24,075
-1,113
-4% -$102K
V icon
127
Visa
V
$677B
$2.21M 0.14%
6,448
+373
+6% +$120K
DOL icon
128
WisdomTree True Developed International Fund
DOL
$813M
$2.15M 0.14%
28,917
-16,627
-37% -$1.22M
IVES
129
Dan IVES Wedbush AI Revolution ETF
IVES
$991M
$2.12M 0.14%
55,763
-23,187
-29% -$817K
META icon
130
Meta Platforms (Facebook)
META
$1.51T
$2.12M 0.14%
3,768
-285
-7% -$174K
IUSV icon
131
iShares Core S&P US Value ETF
IUSV
$27.2B
$2.1M 0.14%
19,105
+24
+0.1% +$2.6K
OAEM icon
132
OneAscent Emerging Markets ETF
OAEM
$123M
$2.09M 0.14%
41,978
+4,017
+11% +$189K
QJUN icon
133
FT Vest Growth-100 Buffer ETF June
QJUN
$646M
$2.01M 0.13%
59,395
-236
-0.4% -$7.85K
TPHD icon
134
Timothy Plan High Dividend Stock ETF
TPHD
$364M
$1.98M 0.13%
46,788
-4,340
-8% -$181K
AMD icon
135
Advanced Micro Devices
AMD
$851B
$1.97M 0.13%
3,391
-318
-9% -$130K
COST icon
136
Costco
COST
$415B
$1.97M 0.13%
2,101
-31
-1% -$30.9K
OAIM icon
137
OneAscent International Equity ETF
OAIM
$358M
$1.92M 0.12%
40,196
-658
-2% -$30.6K
FDL icon
138
First Trust Morningstar Dividend Leaders Index Fund
FDL
$7.72B
$1.91M 0.12%
39,332
+25,728
+189% +$1.28M
UJAN icon
139
Innovator US Equity Ultra Buffer ETF January
UJAN
$312M
$1.91M 0.12%
+42,092
New +$1.88M
PULS icon
140
PGIM Ultra Short Bond ETF
PULS
$17.7B
$1.91M 0.12%
38,477
+3,836
+11% +$190K
EIDO icon
141
iShares MSCI Indonesia ETF
EIDO
$476M
$1.9M 0.12%
+168,084
New +$2.34M
AVGO icon
142
Broadcom
AVGO
$1.82T
$1.86M 0.12%
4,922
+2,236
+83% +$897K
GOVT icon
143
iShares US Treasury Bond ETF
GOVT
$43.6B
$1.85M 0.12%
81,018
+1,262
+2% +$28.7K
DIVO icon
144
Amplify CWP Enhanced Dividend Income ETF
DIVO
$7.41B
$1.85M 0.12%
40,378
+666
+2% +$30.5K
PPA icon
145
Invesco Aerospace & Defense ETF
PPA
$8.27B
$1.84M 0.12%
10,419
+346
+3% +$59.3K
PZA icon
146
Invesco National AMT-Free Municipal Bond ETF
PZA
$4.19B
$1.84M 0.12%
78,197
-3,356
-4% -$78.1K
JPST icon
147
JPMorgan Ultra-Short Income ETF
JPST
$40B
$1.83M 0.12%
36,192
+5,238
+17% +$265K
VBK icon
148
Vanguard Small-Cap Growth ETF
VBK
$23.2B
$1.82M 0.12%
4,965
-3,491
-41% -$1.19M
FAUG icon
149
FT Vest US Equity Buffer ETF August
FAUG
$1.18B
$1.81M 0.12%
32,080
-187
-0.6% -$10.3K
JAVA icon
150
JPMorgan Active Value ETF
JAVA
$6.74B
$1.79M 0.12%
22,603
-16,676
-42% -$1.28M
4 5
6
7 8

Similar funds

PMFA
Plante Moran Financial Advisors Southfield, Michigan $1.55B AUM 17.93% 1-Year Est. Return
NPA
Nichols & Pratt Advisers Boston, Massachusetts $1.55B AUM 14.55% 1-Year Est. Return
IWA
Icon Wealth Advisors Houston, Texas $1.54B AUM 18.41% 1-Year Est. Return
ZBNA
Zions Bancorporation, National Association Salt Lake City, Utah $1.55B AUM 19% 1-Year Est. Return
BGCP
Bristol Gate Capital Partners Toronto, Ontario, Canada $1.55B AUM 12.75% 1-Year Est. Return
MSA
MUFG Securities Americas New York $1.55B AUM 28.4% 1-Year Est. Return
VWM
Valley Wealth Managers Paramus, New Jersey $1.55B AUM 28.47% 1-Year Est. Return
CET
Clean Energy Transition London, United Kingdom $1.54B AUM 34.41% 1-Year Est. Return

First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.