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FHC

First Heartland Consultants Portfolio holdings

AUM $1.55B
1-Year Est. Return 20.5%
This Fund
S&P 500
This Quarter Est. Return
+12.85%
1 Year Est. Return
+20.5%
3 Year Est. Return
+55.23%
5 Year Est. Return
+48.65%
10 Year Est. Return
+194.97%
AUM
$1.55B
AUM Growth
+$240M
Cap. Flow
+$89M
Cap. Flow %
5.76%
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20

Top Buys

Rank Stock Value
1
PSC icon
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
+$9.68M
2
IYM icon
iShares US Basic Materials ETF
IYM
+$6.98M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$6.79M
4
SPYM
State Street SPDR Portfolio S&P 500 ETF
SPYM
+$6.7M
5
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$5.02M

Top Sells

Rank Stock Value
1
OSCV icon
Opus Small Cap Value ETF
OSCV
+$8.66M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$7.91M
3
BKAG icon
BNY Mellon Core Bond ETF
BKAG
+$5.11M
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$4.62M
5
FRDM icon
Freedom 100 Emerging Markets ETF
FRDM
+$3.74M

Sector Composition

Rank Sector Weight
1 Technology 3.49%
2 Consumer Discretionary 1.39%
3 Financials 1.27%
4 Industrials 1.17%
5 Consumer Staples 0.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IEMG icon
101
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$3.63M 0.23%
43,781
-13,561
-24% -$1.08M
DNP icon
102
DNP Select Income Fund
DNP
$4.18B
$3.61M 0.23%
335,016
+15,775
+5% +$168K
SGOV icon
103
iShares 0-3 Month Treasury Bond ETF
SGOV
$98.6B
$3.46M 0.22%
34,325
+23,973
+232% +$2.41M
VWOB icon
104
Vanguard Emerging Markets Government Bond ETF
VWOB
$6.15B
$3.44M 0.22%
51,150
+18,873
+58% +$1.26M
FV icon
105
First Trust Dorsey Wright Focus 5 ETF
FV
$3.61B
$3.35M 0.22%
44,211
+1,102
+3% +$76K
EDIV icon
106
State Street SPDR S&P Emerging Markets Dividend ETF
EDIV
$1.22B
$3.21M 0.21%
78,382
+7,234
+10% +$297K
GOOGL icon
107
Alphabet (Google) Class A
GOOGL
$3.91T
$3.2M 0.21%
8,955
+779
+10% +$280K
IJH icon
108
iShares Core S&P Mid-Cap ETF
IJH
$123B
$3.12M 0.2%
40,496
+3,108
+8% +$228K
OACP icon
109
OneAscent Core Plus Bond ETF
OACP
$263M
$3.12M 0.2%
137,229
+53,226
+63% +$1.21M
EFA icon
110
iShares MSCI EAFE ETF
EFA
$76.4B
$3.12M 0.2%
29,997
-3,447
-10% -$355K
MGK icon
111
Vanguard Mega Cap Growth ETF
MGK
$31.9B
$2.99M 0.19%
33,987
+1,312
+4% +$112K
MNA icon
112
IQ ARB Merger Arbitrage ETF
MNA
$249M
$2.92M 0.19%
79,995
+24,600
+44% +$895K
ASTS icon
113
AST SpaceMobile
ASTS
$16.8B
$2.91M 0.19%
32,799
+537
+2% +$46.8K
FLTR icon
114
VanEck IG Floating Rate ETF
FLTR
$2.93B
$2.82M 0.18%
110,104
+4,985
+5% +$127K
PAVE icon
115
Global X US Infrastructure Development ETF
PAVE
$14.3B
$2.77M 0.18%
46,951
+623
+1% +$35K
TSLA icon
116
Tesla
TSLA
$1.24T
$2.71M 0.18%
6,439
+419
+7% +$167K
OALC icon
117
OneAscent Large Cap Core ETF
OALC
$240M
$2.7M 0.18%
65,914
-745
-1% -$29K
FBTC icon
118
Fidelity Wise Origin Bitcoin Fund
FBTC
$11.9B
$2.7M 0.17%
52,945
+290
+0.6% +$18.1K
JPM icon
119
JPMorgan Chase
JPM
$939B
$2.67M 0.17%
8,168
+193
+2% +$59.9K
COWG icon
120
Pacer US Large Cap Cash Cows Growth Leaders ETF
COWG
$2.19B
$2.64M 0.17%
65,876
+6,898
+12% +$257K
AOR icon
121
iShares Core 60/40 Balanced Allocation ETF
AOR
$3.63B
$2.63M 0.17%
37,900
+935
+3% +$63.7K
SOXX icon
122
iShares Semiconductor ETF
SOXX
$44.2B
$2.62M 0.17%
4,094
+861
+27% +$437K
EJAN icon
123
Innovator Emerging Markets Power Buffer ETF January
EJAN
$144M
$2.5M 0.16%
69,367
-1,920
-3% -$68.3K
MUB icon
124
iShares National Muni Bond ETF
MUB
$45.1B
$2.33M 0.15%
21,659
+1,016
+5% +$109K
TGT icon
125
Target
TGT
$62.1B
$2.27M 0.15%
2,099
-2
-0.1% -$254
3 4
5
6 7

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NPA
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IWA
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ZBNA
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BGCP
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MSA
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VWM
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CET
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First Heartland Consultants's Q2 2026 Portfolio in Review

As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.

First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.

By sector, the portfolio is most concentrated in Technology at 3.5% of assets, up from 3.3% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.

  • First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
  • First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
  • First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
  • First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
  • First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
  • First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
  • First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.

Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.