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FHC
First Heartland Consultants Portfolio holdings
AUM
$1.5B
1-Year Est. Return
13.03%
This Fund
S&P 500
This Quarter
Est. Return
+12.85%
1 Year Est. Return
+13.03%
3 Year Est. Return
+59.19%
5 Year Est. Return
+49.23%
10 Year Est. Return
+184.66%
AUM
$1.55B
AUM Growth
+$240M
(+18%)
Cap. Flow
+$89M
Cap. Flow
% of AUM
5.76%
Top 10 Holdings %
Top 10 Hldgs %
24.69%
Holding
609
New
86
Increased
292
Reduced
177
Closed
20
Avg Time Held
13.1
quarters
Top 10 Avg Time Held
7.2
quarters
Top 20 Avg Time Held
8.5
quarters
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Principal Exchange-Traded Funds Principal US Small-Cap ETF
PSC
|
+$9.68M |
| 2 |
iShares US Basic Materials ETF
IYM
|
+$6.98M |
| 3 |
iShares Russell 2000 ETF
IWM
|
+$6.79M |
| 4 |
State Street SPDR Portfolio S&P 500 ETF
SPYM
|
+$6.7M |
| 5 |
iShares S&P Mid-Cap 400 Growth ETF
IJK
|
+$5.02M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Opus Small Cap Value ETF
OSCV
|
+$8.66M |
| 2 |
Vanguard Short-Term Bond ETF
BSV
|
+$7.91M |
| 3 |
BNY Mellon Core Bond ETF
BKAG
|
+$5.11M |
| 4 |
iShares S&P 500 Growth ETF
IVW
|
+$4.62M |
| 5 |
Freedom 100 Emerging Markets ETF
FRDM
|
+$3.74M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 89.78% |
| 2 | Technology | 3.49% |
| 3 | Consumer Discretionary | 1.39% |
| 4 | Financials | 1.27% |
| 5 | Industrials | 1.17% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
State Street SPDR Portfolio S&P 500 ETF
SPYM
$177B
| $60M | 3.88% |
683,011
+78,486
| +13% | +$6.7M |
2017 Q4
34 quarters
|
|
2
Aptus Collared Investment Opportunity ETF
ACIO
$2.39B
| $53.4M | 3.46% |
1,157,430
+60,207
| +5% | +$2.74M |
2021 Q4
18 quarters
|
|
3
Invesco QQQ Trust
QQQ
$488B
| $45M | 2.91% |
61,101
+324
| +0.5% | +$223K |
2013 Q2
52 quarters
|
|
4
First Trust Rising Dividend Achievers ETF
RDVY
$25.2B
| $39.6M | 2.56% |
488,517
+7,846
| +2% | +$590K |
2016 Q4
38 quarters
|
|
5
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$40.2B
| $37.4M | 2.42% |
743,181
+9,351
| +1% | +$464K |
2023 Q3
11 quarters
|
|
6
State Street SPDR S&P 500 ETF Trust
SPY
$813B
| $31.6M | 2.04% |
42,275
+4,460
| +12% | +$3.23M |
2013 Q2
52 quarters
|
|
7
Aptus Defined Risk ETF
DRSK
$1.39B
| $31.2M | 2.02% |
1,085,759
+97,717
| +10% | +$2.81M |
2021 Q4
18 quarters
|
|
8
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$56.9B
| $30.7M | 1.98% |
257,653
+19,587
| +8% | +$2.24M |
2017 Q4
34 quarters
|
|
9
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.4B
| $28.2M | 1.82% |
463,488
+44,677
| +11% | +$2.67M |
2024 Q2
8 quarters
|
|
|
10
Freedom 100 Emerging Markets ETF
FRDM
$3.4B
| $24.4M | 1.58% |
335,216
-55,907
| -14% | -$3.74M |
2025 Q2
4 quarters
|
|
11
PIMCO Multi Sector Bond Active ETF
PYLD
$15.9B
| $23.6M | 1.53% |
889,771
+1,048
| +0.1% | +$27.7K |
2023 Q3
11 quarters
|
|
12
First Trust Core Investment Grade ETF
FTCB
$2.68B
| $20.7M | 1.34% |
991,947
+32,759
| +3% | +$685K |
2025 Q2
4 quarters
|
|
|
13
iShares S&P 500 Growth ETF
IVW
$78.4B
| $19.9M | 1.29% |
144,706
-34,990
| -19% | -$4.62M |
2014 Q1
49 quarters
|
|
14
Capital Group Dividend Value ETF
CGDV
$38.8B
| $19.6M | 1.27% |
397,262
+4,280
| +1% | +$202K |
2022 Q3
15 quarters
|
|
15
iShares MSCI Emerging Markets ETF
EEM
$29.9B
| $18.8M | 1.21% |
274,373
+31,232
| +13% | +$2.04M |
2025 Q2
4 quarters
|
|
|
16
Vanguard Short-Term Bond ETF
BSV
$45.4B
| $17.8M | 1.15% |
228,811
-101,366
| -31% | -$7.91M |
2015 Q4
42 quarters
|
|
17
FundStrat Granny Shots US Large Cap ETF
GRNY
$4.44B
| $17.8M | 1.15% |
644,409
+10,058
| +2% | +$268K |
2024 Q4
6 quarters
|
|
18
Vanguard Morningstar Growth ETF
VUG
$233B
| $17.5M | 1.13% |
202,854
-4,248
| -2% | -$357K |
2016 Q3
39 quarters
|
|
19
Vanguard S&P 500 ETF
VOO
$1.04T
| $16.9M | 1.1% |
24,663
+944
| +4% | +$629K |
2015 Q2
44 quarters
|
|
20
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund
MINT
$18.6B
| $16.5M | 1.06% |
163,225
-7,234
| -4% | -$727K |
2021 Q3
19 quarters
|
|
21
Vanguard Morningstar Value ETF
VTV
$188B
| $14.9M | 0.97% |
68,578
-1,741
| -2% | -$364K |
2016 Q3
39 quarters
|
|
22
Apple
AAPL
$5.02T
| $14.5M | 0.94% |
50,235
-1,295
| -3% | -$370K |
2013 Q2
52 quarters
|
|
23
First Trust Smith Unconstrained Bond ETF
UCON
$3.13B
| $14.4M | 0.93% |
577,736
+6,589
| +1% | +$164K |
2020 Q2
24 quarters
|
|
|
24
Opus Small Cap Value ETF
OSCV
$620M
| $14.3M | 0.93% |
340,127
-212,027
| -38% | -$8.66M |
2021 Q4
18 quarters
|
|
25
NVIDIA
NVDA
$5.36T
| $14.1M | 0.91% |
70,254
-3,032
| -4% | -$623K |
2017 Q3
35 quarters
|
|
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First Heartland Consultants's Q2 2026 Portfolio in Review
As of Q2 2026, First Heartland Consultants held 609 positions worth $1.55B, up 18% from $1.31B the previous quarter. Its ten largest holdings account for 25% of the portfolio.
First Heartland Consultants deployed $89M of net new capital in Q2 2026, opening 86 new positions and adding to 292 existing holdings. Its largest new stake was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
By sector, the portfolio is most concentrated in Miscellaneous at 90% of assets, down from 90% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Opus Small Cap Value ETF, an estimated $8.66M trimmed.
- First Heartland Consultants's largest Q2 2026 buy was Principal Exchange-Traded Funds Principal US Small-Cap ETF: 150,760 shares worth $10.6M.
- First Heartland Consultants added most to iShares US Basic Materials ETF in Q2 2026, an estimated $6.98M increase.
- First Heartland Consultants's biggest Q2 2026 reduction was Opus Small Cap Value ETF, cutting an estimated $8.66M.
- First Heartland Consultants fully exited iShares US Financials ETF in Q2 2026, selling an estimated $3.66M.
- First Heartland Consultants's ten largest holdings make up 25% of its $1.55B portfolio in Q2 2026.
- First Heartland Consultants opened 86 new positions and closed 20 in Q2 2026.
- First Heartland Consultants's portfolio value rose 18% quarter-over-quarter to $1.55B.
Based on First Heartland Consultants's 13F filing for Q2 2026, filed 8 Jul 2026.