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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.32%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$181M
AUM Growth
+$31.6M
Cap. Flow
+$24M
Cap. Flow %
13.25%
Top 10 Hldgs %
43.46%
Holding
146
New
18
Increased
55
Reduced
48
Closed
2

Top Buys

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$9.09M
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$8.73M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.16M
4
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$6.82M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.65M

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$23.7M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$313K
3
BAX icon
Baxter International
BAX
+$240K
4
XOM icon
ExxonMobil
XOM
+$230K
5
FICO icon
Fair Isaac
FICO
+$228K

Sector Composition

Rank Sector Weight
1 Technology 9.65%
2 Healthcare 7.97%
3 Financials 5.91%
4 Industrials 3.95%
5 Energy 3.74%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TGT icon
126
Target
TGT
$66.3B
$229K 0.13%
1,383
-20
-1% -$3.29K
DEO icon
127
Diageo
DEO
$49.6B
$226K 0.12%
1,245
-14
-1% -$2.47K
TRV icon
128
Travelers Companies
TRV
$81.1B
$223K 0.12%
+1,303
New +$237K
SYK icon
129
Stryker
SYK
$135B
$221K 0.12%
775
-134
-15% -$35.6K
ADP icon
130
Automatic Data Processing
ADP
$109B
$218K 0.12%
980
– –
ACN icon
131
Accenture
ACN
$106B
$218K 0.12%
+762
New +$208K
PNW icon
132
Pinnacle West Capital
PNW
$12.4B
$217K 0.12%
2,737
– –
MMM icon
133
3M
MMM
$91.8B
$215K 0.12%
2,452
– –
JPIN icon
134
JPMorgan Diversified Return International Equity ETF
JPIN
$364M
$214K 0.12%
4,088
-86
-2% -$4.44K
RVTY icon
135
Revvity
RVTY
$12.6B
$213K 0.12%
1,599
-375
-19% -$49.4K
ADC icon
136
Agree Realty
ADC
$9.66B
$213K 0.12%
3,100
– –
QQQ icon
137
Invesco QQQ Trust
QQQ
$436B
$212K 0.12%
+659
New +$194K
NKE icon
138
Nike
NKE
$64.1B
$210K 0.12%
+1,713
New +$211K
ABBV icon
139
AbbVie
ABBV
$465B
$207K 0.11%
1,298
– –
GE icon
140
GE Aerospace
GE
$364B
$206K 0.11%
+2,699
New +$181K
IQLT icon
141
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$202K 0.11%
5,720
-9,105
-61% -$313K
HON icon
142
Honeywell
HON
$76.4B
$201K 0.11%
1,116
– –
DB icon
143
Deutsche Bank
DB
$66.6B
$191K 0.11%
18,690
– –
DNP icon
144
DNP Select Income Fund
DNP
$4.14B
$179K 0.1%
16,218
– –
BAX icon
145
Baxter International
BAX
$12.8B
– –
-4,570
Closed -$240K
COP icon
146
ConocoPhillips
COP
$144B
– –
-1,719
Closed -$201K
2 3 4 5
6

Similar funds

CC
CCMP Capital New York $185M AUM 5.03% 1-Year Est. Return
FCAG
First Capital Advisors Group Little Silver, New Jersey $192M AUM 17.47% 1-Year Est. Return
VFM
Valley Financial Management New York $193M AUM 13.84% 1-Year Est. Return
SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
Bloom Tree Partners New York $215M AUM 17.45% 1-Year Est. Return
CWAG
Carlsbad Wealth Advisory Group Carlsbad, California $155M AUM

Heron Financial Group's Q1 2023 Portfolio in Review

As of Q1 2023, Heron Financial Group held 146 positions worth $181M, up 21% from $150M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group deployed $24M of net new capital in Q1 2023, opening 18 new positions and adding to 55 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, up from 9.4% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was iShares Russell 3000 ETF, an estimated $23.7M trimmed.

  • Heron Financial Group's largest Q1 2023 buy was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q1 2023, an estimated $2.65M increase.
  • Heron Financial Group's biggest Q1 2023 reduction was iShares Russell 3000 ETF, cutting an estimated $23.7M.
  • Heron Financial Group fully exited Baxter International in Q1 2023, selling an estimated $240K.
  • Heron Financial Group's ten largest holdings make up 43% of its $181M portfolio in Q1 2023.
  • Heron Financial Group opened 18 new positions and closed 2 in Q1 2023.
  • Heron Financial Group's portfolio value rose 21% quarter-over-quarter to $181M.

Based on Heron Financial Group's 13F filing for Q1 2023, filed 19 Apr 2023.