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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+10.22%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$150M
AUM Growth
-$12.1M
Cap. Flow
-$22.7M
Cap. Flow %
-15.17%
Top 10 Hldgs %
49.35%
Holding
144
New
12
Increased
23
Reduced
59
Closed
16

Top Buys

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$26.5M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$461K
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$273K
4
TMUS icon
T-Mobile US
TMUS
+$237K
5
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$219K

Top Sells

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$8.76M
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$8.56M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.55M
4
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$6.42M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.84M

Sector Composition

Rank Sector Weight
1 Technology 9.4%
2 Healthcare 9.32%
3 Financials 6.78%
4 Industrials 4.46%
5 Consumer Staples 3.83%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PNW icon
126
Pinnacle West Capital
PNW
$12.4B
$202K 0.13%
+2,737
New +$196K
COP icon
127
ConocoPhillips
COP
$144B
$201K 0.13%
+1,719
New +$209K
DNP icon
128
DNP Select Income Fund
DNP
$4.14B
$182K 0.12%
16,218
– –
BIV icon
129
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
– –
-12,187
Closed -$896K
DTM icon
130
DT Midstream
DTM
$13.9B
– –
-4,078
Closed -$212K
IEI icon
131
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
– –
-5,868
Closed -$671K
LHX icon
132
L3Harris
LHX
$55.4B
– –
-982
Closed -$204K
TFC icon
133
Truist Financial
TFC
$63.9B
– –
-11,483
Closed -$500K
UNH icon
134
UnitedHealth
UNH
$382B
– –
-2,838
Closed -$1.43M
VB icon
135
Vanguard Morningstar Small-Cap ETF
VB
$78.9B
– –
-37,593
Closed -$6.42M
VLO icon
136
Valero Energy
VLO
$89.5B
– –
-14,313
Closed -$1.53M
VOO icon
137
Vanguard S&P 500 ETF
VOO
$956B
– –
-26,693
Closed -$8.76M
VUG icon
138
Vanguard Morningstar Growth ETF
VUG
$212B
– –
-240,000
Closed -$8.56M
VYM icon
139
Vanguard High Dividend Yield ETF
VYM
$80.8B
– –
-79,571
Closed -$7.55M
VZ icon
140
Verizon
VZ
$197B
– –
-29,656
Closed -$1.13M
WFC icon
141
Wells Fargo
WFC
$254B
– –
-7,270
Closed -$292K
WMB icon
142
Williams Companies
WMB
$85.8B
– –
-26,842
Closed -$768K
YUM icon
143
Yum! Brands
YUM
$41.9B
– –
-3,258
Closed -$346K
ORAN
144
DELISTED
Orange
ORAN
– –
-12,209
Closed -$110K
2 3 4 5
6

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FCAG
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VFM
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SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
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BTP
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CWAG
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Heron Financial Group's Q4 2022 Portfolio in Review

As of Q4 2022, Heron Financial Group held 144 positions worth $150M, down 7.5% from $162M the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Heron Financial Group withdrew a net $22.7M in Q4 2022, closing 16 positions and reducing 59 holdings. Its most notable exit was Vanguard S&P 500 ETF, an estimated $8.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 9.4% of assets, up from 8.2% a quarter earlier, followed by Healthcare and Financials.

Against the trend, Heron Financial Group opened a new position in iShares Russell 3000 ETF worth $26.1M.

  • Heron Financial Group's largest Q4 2022 buy was iShares Russell 3000 ETF: 119,456 shares worth $26.1M.
  • Heron Financial Group added most to Pacer US Cash Cows 100 ETF in Q4 2022, an estimated $273K increase.
  • Heron Financial Group's biggest Q4 2022 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $2.84M.
  • Heron Financial Group fully exited Vanguard S&P 500 ETF in Q4 2022, selling an estimated $8.76M.
  • Heron Financial Group's ten largest holdings make up 49% of its $150M portfolio in Q4 2022.
  • Heron Financial Group opened 12 new positions and closed 16 in Q4 2022.
  • Heron Financial Group's portfolio value fell 7.5% quarter-over-quarter to $150M.

Based on Heron Financial Group's 13F filing for Q4 2022, filed 14 Feb 2023.