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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.32%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$181M
AUM Growth
+$31.6M
Cap. Flow
+$24M
Cap. Flow %
13.25%
Top 10 Hldgs %
43.46%
Holding
146
New
18
Increased
55
Reduced
48
Closed
2

Top Buys

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$9.09M
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$8.73M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.16M
4
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$6.82M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.65M

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$23.7M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$313K
3
BAX icon
Baxter International
BAX
+$240K
4
XOM icon
ExxonMobil
XOM
+$230K
5
FICO icon
Fair Isaac
FICO
+$228K

Sector Composition

Rank Sector Weight
1 Technology 9.65%
2 Healthcare 7.97%
3 Financials 5.91%
4 Industrials 3.95%
5 Energy 3.74%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PEP icon
101
PepsiCo
PEP
$196B
$339K 0.19%
1,860
– –
ETR icon
102
Entergy
ETR
$50.3B
$333K 0.18%
6,176
+320
+5% +$17K
IJR icon
103
iShares Core S&P Small-Cap ETF
IJR
$109B
$325K 0.18%
3,359
-160
-5% -$16K
ETN icon
104
Eaton
ETN
$141B
$320K 0.18%
1,865
-10
-0.5% -$1.67K
PAG icon
105
Penske Automotive Group
PAG
$14.7B
$316K 0.17%
2,229
-120
-5% -$16K
TFC icon
106
Truist Financial
TFC
$63.9B
$311K 0.17%
+9,128
New +$398K
KO icon
107
Coca-Cola
KO
$383B
$308K 0.17%
4,969
+270
+6% +$16.3K
IBM icon
108
IBM
IBM
$213B
$301K 0.17%
2,299
– –
MDLZ icon
109
Mondelez International
MDLZ
$82.9B
$298K 0.16%
4,270
-896
-17% -$59.3K
FISV
110
Fiserv Inc
FISV
$29.7B
$290K 0.16%
2,564
-35
-1% -$3.85K
CTVA icon
111
Corteva
CTVA
$60.5B
$290K 0.16%
4,801
-402
-8% -$24.6K
ABT icon
112
Abbott
ABT
$187B
$289K 0.16%
2,853
– –
CWEN icon
113
Clearway Energy Class C
CWEN
$4.79B
$288K 0.16%
9,208
– –
ADSK icon
114
Autodesk
ADSK
$51.8B
$284K 0.16%
1,365
+70
+5% +$14.4K
CAH icon
115
Cardinal Health
CAH
$53.7B
$284K 0.16%
3,760
-15
-0.4% -$1.13K
CMI icon
116
Cummins
CMI
$83.6B
$274K 0.15%
1,147
+65
+6% +$15.9K
PYPL icon
117
PayPal
PYPL
$49.9B
$265K 0.15%
3,493
+679
+24% +$52.3K
AVGO icon
118
Broadcom
AVGO
$1.76T
$259K 0.14%
4,030
– –
BDX icon
119
Becton Dickinson
BDX
$46.4B
$255K 0.14%
1,030
– –
CB icon
120
Chubb
CB
$140B
$254K 0.14%
1,309
-20
-2% -$4.2K
UL icon
121
Unilever
UL
$142B
$250K 0.14%
+4,277
New +$243K
BA icon
122
Boeing
BA
$169B
$250K 0.14%
1,176
– –
PLXS icon
123
Plexus
PLXS
$6.43B
$248K 0.14%
2,543
+140
+6% +$14K
MRSH
124
Marsh
MRSH
$94.3B
$246K 0.14%
1,479
+70
+5% +$11.7K
MRNA icon
125
Moderna
MRNA
$21.6B
$235K 0.13%
1,528
+220
+17% +$36.3K
2 3 4
5
6

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FCAG
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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q1 2023 Portfolio in Review

As of Q1 2023, Heron Financial Group held 146 positions worth $181M, up 21% from $150M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group deployed $24M of net new capital in Q1 2023, opening 18 new positions and adding to 55 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, up from 9.4% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was iShares Russell 3000 ETF, an estimated $23.7M trimmed.

  • Heron Financial Group's largest Q1 2023 buy was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q1 2023, an estimated $2.65M increase.
  • Heron Financial Group's biggest Q1 2023 reduction was iShares Russell 3000 ETF, cutting an estimated $23.7M.
  • Heron Financial Group fully exited Baxter International in Q1 2023, selling an estimated $240K.
  • Heron Financial Group's ten largest holdings make up 43% of its $181M portfolio in Q1 2023.
  • Heron Financial Group opened 18 new positions and closed 2 in Q1 2023.
  • Heron Financial Group's portfolio value rose 21% quarter-over-quarter to $181M.

Based on Heron Financial Group's 13F filing for Q1 2023, filed 19 Apr 2023.