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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+10.22%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$150M
AUM Growth
-$12.1M
Cap. Flow
-$22.7M
Cap. Flow %
-15.17%
Top 10 Hldgs %
49.35%
Holding
144
New
12
Increased
23
Reduced
59
Closed
16

Top Buys

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$26.5M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$461K
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$273K
4
TMUS icon
T-Mobile US
TMUS
+$237K
5
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$219K

Top Sells

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$8.76M
2
VUG icon
Vanguard Growth ETF
VUG
+$8.56M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.55M
4
VB icon
Vanguard Small-Cap ETF
VB
+$6.42M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.84M

Sector Composition

Rank Sector Weight
1 Technology 9.4%
2 Healthcare 9.32%
3 Financials 6.78%
4 Industrials 4.46%
5 Consumer Staples 3.83%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
NVDA icon
101
NVIDIA
NVDA
$4.6T
$270K 0.18%
18,900
-720
-4% -$10.6K
PAG icon
102
Penske Automotive Group
PAG
$14.7B
$269K 0.18%
2,349
+250
+12% +$28.5K
BDX icon
103
Becton Dickinson
BDX
$46.4B
$263K 0.18%
1,030
– –
FISV
104
Fiserv Inc
FISV
$29.7B
$258K 0.17%
2,599
– –
CMI icon
105
Cummins
CMI
$83.6B
$256K 0.17%
1,082
+22
+2% +$5.23K
MMM icon
106
3M
MMM
$91.8B
$252K 0.17%
2,452
– –
PLXS icon
107
Plexus
PLXS
$6.43B
$252K 0.17%
2,403
– –
BA icon
108
Boeing
BA
$169B
$241K 0.16%
+1,176
New +$192K
BAX icon
109
Baxter International
BAX
$12.8B
$240K 0.16%
4,570
-100
-2% -$5.37K
ADSK icon
110
Autodesk
ADSK
$51.8B
$236K 0.16%
1,295
– –
MRSH
111
Marsh
MRSH
$94.3B
$234K 0.16%
1,409
– –
ADP icon
112
Automatic Data Processing
ADP
$109B
$229K 0.15%
980
-20
-2% -$4.91K
SYK icon
113
Stryker
SYK
$135B
$227K 0.15%
+909
New +$206K
MRNA icon
114
Moderna
MRNA
$21.6B
$227K 0.15%
+1,308
New +$214K
DB icon
115
Deutsche Bank
DB
$67.9B
$227K 0.15%
18,690
– –
AVGO icon
116
Broadcom
AVGO
$1.76T
$224K 0.15%
+4,030
New +$202K
DEO icon
117
Diageo
DEO
$49.6B
$223K 0.15%
1,259
-95
-7% -$16.7K
FIXD icon
118
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.23B
$223K 0.15%
+5,025
New +$219K
TGT icon
119
Target
TGT
$66.3B
$216K 0.14%
1,403
– –
HON icon
120
Honeywell
HON
$76.4B
$215K 0.14%
+1,116
New +$213K
PYPL icon
121
PayPal
PYPL
$50.3B
$215K 0.14%
2,814
-135
-5% -$10.8K
ADC icon
122
Agree Realty
ADC
$9.66B
$214K 0.14%
3,100
– –
ABBV icon
123
AbbVie
ABBV
$465B
$212K 0.14%
+1,298
New +$199K
AMD icon
124
Advanced Micro Devices
AMD
$700B
$212K 0.14%
3,394
-282
-8% -$18.6K
JPIN icon
125
JPMorgan Diversified Return International Equity ETF
JPIN
$364M
$206K 0.14%
+4,174
New +$196K
2 3 4
5
6

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CC
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FCAG
First Capital Advisors Group Little Silver, New Jersey $192M AUM 17.47% 1-Year Est. Return
VFM
Valley Financial Management New York $193M AUM 13.84% 1-Year Est. Return
SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
Bloom Tree Partners New York $215M AUM 17.45% 1-Year Est. Return
CWAG
Carlsbad Wealth Advisory Group Carlsbad, California $155M AUM

Heron Financial Group's Q4 2022 Portfolio in Review

As of Q4 2022, Heron Financial Group held 144 positions worth $150M, down 7.5% from $162M the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Heron Financial Group withdrew a net $22.7M in Q4 2022, closing 16 positions and reducing 59 holdings. Its most notable exit was Vanguard S&P 500 ETF, an estimated $8.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 9.4% of assets, up from 8.2% a quarter earlier, followed by Healthcare and Financials.

Against the trend, Heron Financial Group opened a new position in iShares Russell 3000 ETF worth $26.1M.

  • Heron Financial Group's largest Q4 2022 buy was iShares Russell 3000 ETF: 119,456 shares worth $26.1M.
  • Heron Financial Group added most to Pacer US Cash Cows 100 ETF in Q4 2022, an estimated $273K increase.
  • Heron Financial Group's biggest Q4 2022 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $2.84M.
  • Heron Financial Group fully exited Vanguard S&P 500 ETF in Q4 2022, selling an estimated $8.76M.
  • Heron Financial Group's ten largest holdings make up 49% of its $150M portfolio in Q4 2022.
  • Heron Financial Group opened 12 new positions and closed 16 in Q4 2022.
  • Heron Financial Group's portfolio value fell 7.5% quarter-over-quarter to $150M.

Based on Heron Financial Group's 13F filing for Q4 2022, filed 14 Feb 2023.