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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+7.33%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$165M
AUM Growth
+$20.1M
Cap. Flow
+$12.5M
Cap. Flow %
7.6%
Top 10 Hldgs %
41.87%
Holding
145
New
10
Increased
58
Reduced
33
Closed
3

Top Buys

Rank Stock Value
1
PGX icon
Invesco Preferred ETF
PGX
+$1.26M
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$1.12M
3
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$1.11M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.1M
5
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$1.08M

Top Sells

Rank Stock Value
1
ORA icon
Ormat Technologies
ORA
+$281K
2
SAIC icon
Saic
SAIC
+$231K
3
SBUX icon
Starbucks
SBUX
+$226K
4
T icon
AT&T
T
+$176K
5
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$72K

Sector Composition

Rank Sector Weight
1 Technology 9.59%
2 Healthcare 8.98%
3 Financials 7.24%
4 Industrials 4.53%
5 Consumer Discretionary 3.47%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GPC icon
101
Genuine Parts
GPC
$17.9B
$321K 0.19%
2,755
-65
-2% -$6.92K
DIS icon
102
Walt Disney
DIS
$171B
$318K 0.19%
1,685
+278
+20% +$51.3K
ORCL icon
103
Oracle
ORCL
$339B
$299K 0.18%
4,161
– –
RVTY icon
104
Revvity
RVTY
$12.6B
$296K 0.18%
2,278
-17
-0.7% -$2.35K
FIS icon
105
Fidelity National Information Services
FIS
$24.2B
$284K 0.17%
1,975
– –
ETR icon
106
Entergy
ETR
$50.3B
$280K 0.17%
5,616
-1,188
-17% -$56.1K
GE icon
107
GE Aerospace
GE
$364B
$276K 0.17%
4,163
– –
CVX icon
108
Chevron
CVX
$382B
$266K 0.16%
2,515
+135
+6% +$13.2K
CAH icon
109
Cardinal Health
CAH
$53.7B
$263K 0.16%
4,325
-50
-1% -$2.76K
PLXS icon
110
Plexus
PLXS
$6.43B
$263K 0.16%
2,818
– –
ETN icon
111
Eaton
ETN
$141B
$262K 0.16%
1,875
-75
-4% -$9.67K
CWEN icon
112
Clearway Energy Class C
CWEN
$4.79B
$259K 0.16%
8,958
– –
IBM icon
113
IBM
IBM
$213B
$258K 0.16%
2,025
– –
JPIN icon
114
JPMorgan Diversified Return International Equity ETF
JPIN
$364M
$257K 0.16%
4,168
– –
TGT icon
115
Target
TGT
$66.3B
$257K 0.16%
1,278
+35
+3% +$6.55K
VOYA icon
116
Voya Financial
VOYA
$8.96B
$248K 0.15%
+3,811
New +$229K
MCD icon
117
McDonald's
MCD
$193B
$247K 0.15%
1,097
– –
MTRN icon
118
Materion
MTRN
$3.94B
$247K 0.15%
3,641
– –
PEP icon
119
PepsiCo
PEP
$196B
$247K 0.15%
1,748
+175
+11% +$24K
KO icon
120
Coca-Cola
KO
$383B
$243K 0.15%
4,634
-443
-9% -$22.3K
PNC icon
121
PNC Financial Services
PNC
$99.1B
$240K 0.15%
1,350
– –
YUM icon
122
Yum! Brands
YUM
$41.9B
$240K 0.15%
2,182
– –
UL icon
123
Unilever
UL
$142B
$239K 0.15%
3,809
– –
HON icon
124
Honeywell
HON
$76.4B
$235K 0.14%
1,148
– –
SYK icon
125
Stryker
SYK
$135B
$232K 0.14%
954
– –
2 3 4
5
6

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CC
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FCAG
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VFM
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SHWM
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LWP
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PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
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CWAG
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Heron Financial Group's Q1 2021 Portfolio in Review

As of Q1 2021, Heron Financial Group held 145 positions worth $165M, up 14% from $145M the previous quarter. Its ten largest holdings account for 42% of the portfolio.

Heron Financial Group deployed $12.5M of net new capital in Q1 2021, opening 10 new positions and adding to 58 existing holdings. Its largest new stake was Voya Financial: 3,811 shares worth $248K.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, down from 10% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was AT&T, an estimated $176K trimmed.

  • Heron Financial Group's largest Q1 2021 buy was Voya Financial: 3,811 shares worth $248K.
  • Heron Financial Group added most to Invesco Preferred ETF in Q1 2021, an estimated $1.26M increase.
  • Heron Financial Group's biggest Q1 2021 reduction was AT&T, cutting an estimated $176K.
  • Heron Financial Group fully exited Ormat Technologies in Q1 2021, selling an estimated $281K.
  • Heron Financial Group's ten largest holdings make up 42% of its $165M portfolio in Q1 2021.
  • Heron Financial Group opened 10 new positions and closed 3 in Q1 2021.
  • Heron Financial Group's portfolio value rose 14% quarter-over-quarter to $165M.

Based on Heron Financial Group's 13F filing for Q1 2021, filed 14 Apr 2021.