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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.32%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$181M
AUM Growth
+$31.6M
Cap. Flow
+$24M
Cap. Flow %
13.25%
Top 10 Hldgs %
43.46%
Holding
146
New
18
Increased
55
Reduced
48
Closed
2

Top Buys

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$9.09M
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$8.73M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.16M
4
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$6.82M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.65M

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$23.7M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$313K
3
BAX icon
Baxter International
BAX
+$240K
4
XOM icon
ExxonMobil
XOM
+$230K
5
FICO icon
Fair Isaac
FICO
+$228K

Sector Composition

Rank Sector Weight
1 Technology 9.65%
2 Healthcare 7.97%
3 Financials 5.91%
4 Industrials 3.95%
5 Energy 3.74%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVV icon
76
iShares Core S&P 500 ETF
IVV
$858B
$511K 0.28%
1,244
-53
-4% -$21.2K
IUSG icon
77
iShares Core S&P US Growth ETF
IUSG
$30.4B
$502K 0.28%
5,659
-227
-4% -$19.3K
CAT icon
78
Caterpillar
CAT
$361B
$492K 0.27%
2,152
-95
-4% -$23K
ECL icon
79
Ecolab
ECL
$79.8B
$489K 0.27%
2,956
+180
+6% +$28.1K
T icon
80
AT&T
T
$164B
$487K 0.27%
25,278
+5,390
+27% +$103K
BIIB icon
81
Biogen
BIIB
$30.9B
$475K 0.26%
1,710
+11
+0.6% +$3.04K
FAST icon
82
Fastenal
FAST
$54.8B
$475K 0.26%
17,628
-962
-5% -$24.7K
CACI icon
83
CACI
CACI
$10.8B
$457K 0.25%
1,543
+14
+0.9% +$4.13K
NFLX icon
84
Netflix
NFLX
$307B
$454K 0.25%
13,130
+2,000
+18% +$66.2K
YUM icon
85
Yum! Brands
YUM
$41.9B
$453K 0.25%
+3,433
New +$442K
AMAT icon
86
Applied Materials
AMAT
$347B
$444K 0.24%
3,615
– –
CVS icon
87
CVS Health
CVS
$135B
$434K 0.24%
5,836
-145
-2% -$12.2K
IEMG icon
88
iShares Core MSCI Emerging Markets ETF
IEMG
$144B
$432K 0.24%
8,847
– –
MTRN icon
89
Materion
MTRN
$3.94B
$422K 0.23%
3,641
– –
BMY icon
90
Bristol-Myers Squibb
BMY
$129B
$422K 0.23%
6,087
-954
-14% -$67.3K
ORCL icon
91
Oracle
ORCL
$339B
$413K 0.23%
4,450
+164
+4% +$14.4K
INTC icon
92
Intel
INTC
$413B
$400K 0.22%
12,231
+80
+0.7% +$2.27K
HDV
93
iShares Core High Dividend ETF
HDV
$14.7B
$398K 0.22%
19,580
-2,940
-13% -$60.4K
DFUS
94
Dimensional US Equity ETF
DFUS
$20.3B
$394K 0.22%
8,859
-450
-5% -$19.5K
GOOG icon
95
Alphabet (Google) Class C
GOOG
$4.11T
$391K 0.22%
3,761
+1
+0% +$97
SPY icon
96
State Street SPDR S&P 500 ETF Trust
SPY
$771B
$385K 0.21%
940
– –
LOW icon
97
Lowe's Companies
LOW
$121B
$377K 0.21%
1,886
+5
+0.3% +$1.02K
MCD icon
98
McDonald's
MCD
$193B
$363K 0.2%
1,298
+195
+18% +$52.2K
CVX icon
99
Chevron
CVX
$382B
$351K 0.19%
2,149
-2
-0.1% -$335
AMD icon
100
Advanced Micro Devices
AMD
$700B
$347K 0.19%
3,544
+150
+4% +$12.2K
2 3
4
5 6

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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q1 2023 Portfolio in Review

As of Q1 2023, Heron Financial Group held 146 positions worth $181M, up 21% from $150M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group deployed $24M of net new capital in Q1 2023, opening 18 new positions and adding to 55 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, up from 9.4% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was iShares Russell 3000 ETF, an estimated $23.7M trimmed.

  • Heron Financial Group's largest Q1 2023 buy was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q1 2023, an estimated $2.65M increase.
  • Heron Financial Group's biggest Q1 2023 reduction was iShares Russell 3000 ETF, cutting an estimated $23.7M.
  • Heron Financial Group fully exited Baxter International in Q1 2023, selling an estimated $240K.
  • Heron Financial Group's ten largest holdings make up 43% of its $181M portfolio in Q1 2023.
  • Heron Financial Group opened 18 new positions and closed 2 in Q1 2023.
  • Heron Financial Group's portfolio value rose 21% quarter-over-quarter to $181M.

Based on Heron Financial Group's 13F filing for Q1 2023, filed 19 Apr 2023.