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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+10.22%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$150M
AUM Growth
-$12.1M
Cap. Flow
-$22.7M
Cap. Flow %
-15.17%
Top 10 Hldgs %
49.35%
Holding
144
New
12
Increased
23
Reduced
59
Closed
16

Top Buys

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$26.5M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$461K
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$273K
4
TMUS icon
T-Mobile US
TMUS
+$237K
5
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$219K

Top Sells

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$8.76M
2
VUG icon
Vanguard Growth ETF
VUG
+$8.56M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.55M
4
VB icon
Vanguard Small-Cap ETF
VB
+$6.42M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.84M

Sector Composition

Rank Sector Weight
1 Technology 9.4%
2 Healthcare 9.32%
3 Financials 6.78%
4 Industrials 4.46%
5 Consumer Staples 3.83%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DFUS
76
Dimensional US Equity ETF
DFUS
$20.6B
$384K 0.26%
9,309
– –
T icon
77
AT&T
T
$163B
$382K 0.26%
19,888
-675
-3% -$12.1K
LOW icon
78
Lowe's Companies
LOW
$122B
$378K 0.25%
1,881
– –
CVX icon
79
Chevron
CVX
$381B
$377K 0.25%
2,151
– –
ORCL icon
80
Oracle
ORCL
$348B
$361K 0.24%
4,286
+215
+5% +$16.3K
SPY icon
81
State Street SPDR S&P 500 ETF Trust
SPY
$781B
$357K 0.24%
940
-158
-14% -$60.7K
AMAT icon
82
Applied Materials
AMAT
$365B
$354K 0.24%
3,615
+30
+0.8% +$2.88K
NFLX icon
83
Netflix
NFLX
$305B
$345K 0.23%
11,130
-3,140
-22% -$88.1K
MDLZ icon
84
Mondelez International
MDLZ
$82.9B
$342K 0.23%
5,166
– –
INTC icon
85
Intel
INTC
$434B
$335K 0.22%
12,151
-80
-0.7% -$2.22K
IJR icon
86
iShares Core S&P Small-Cap ETF
IJR
$110B
$334K 0.22%
3,519
– –
PEP icon
87
PepsiCo
PEP
$195B
$329K 0.22%
1,860
– –
GOOG icon
88
Alphabet (Google) Class C
GOOG
$4.16T
$326K 0.22%
3,760
– –
IBM icon
89
IBM
IBM
$216B
$324K 0.22%
2,299
-150
-6% -$20.7K
MTRN icon
90
Materion
MTRN
$4.02B
$324K 0.22%
3,641
– –
ABT icon
91
Abbott
ABT
$187B
$316K 0.21%
2,853
– –
CTVA icon
92
Corteva
CTVA
$60.7B
$307K 0.21%
5,203
– –
ETR icon
93
Entergy
ETR
$50.8B
$304K 0.2%
5,856
– –
CB icon
94
Chubb
CB
$140B
$297K 0.2%
1,329
– –
ETN icon
95
Eaton
ETN
$143B
$295K 0.2%
1,875
– –
CWEN icon
96
Clearway Energy Class C
CWEN
$4.81B
$292K 0.2%
9,208
– –
KO icon
97
Coca-Cola
KO
$382B
$292K 0.2%
4,699
– –
CAH icon
98
Cardinal Health
CAH
$54B
$289K 0.19%
3,775
-135
-3% -$10.3K
MCD icon
99
McDonald's
MCD
$193B
$289K 0.19%
1,103
– –
RVTY icon
100
Revvity
RVTY
$12.7B
$274K 0.18%
1,974
-150
-7% -$20.2K
2 3
4
5 6

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CC
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FCAG
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VFM
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SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
Bloom Tree Partners New York $215M AUM 17.45% 1-Year Est. Return
CWAG
Carlsbad Wealth Advisory Group Carlsbad, California $155M AUM

Heron Financial Group's Q4 2022 Portfolio in Review

As of Q4 2022, Heron Financial Group held 144 positions worth $150M, down 7.5% from $162M the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Heron Financial Group withdrew a net $22.7M in Q4 2022, closing 16 positions and reducing 59 holdings. Its most notable exit was Vanguard S&P 500 ETF, an estimated $8.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 9.4% of assets, up from 8.2% a quarter earlier, followed by Healthcare and Financials.

Against the trend, Heron Financial Group opened a new position in iShares Russell 3000 ETF worth $26.1M.

  • Heron Financial Group's largest Q4 2022 buy was iShares Russell 3000 ETF: 119,456 shares worth $26.1M.
  • Heron Financial Group added most to Pacer US Cash Cows 100 ETF in Q4 2022, an estimated $273K increase.
  • Heron Financial Group's biggest Q4 2022 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $2.84M.
  • Heron Financial Group fully exited Vanguard S&P 500 ETF in Q4 2022, selling an estimated $8.76M.
  • Heron Financial Group's ten largest holdings make up 49% of its $150M portfolio in Q4 2022.
  • Heron Financial Group opened 12 new positions and closed 16 in Q4 2022.
  • Heron Financial Group's portfolio value fell 7.5% quarter-over-quarter to $150M.

Based on Heron Financial Group's 13F filing for Q4 2022, filed 14 Feb 2023.