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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+7.33%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$165M
AUM Growth
+$20.1M
Cap. Flow
+$12.5M
Cap. Flow %
7.6%
Top 10 Hldgs %
41.87%
Holding
145
New
10
Increased
58
Reduced
33
Closed
3

Top Buys

Rank Stock Value
1
PGX icon
Invesco Preferred ETF
PGX
+$1.26M
2
VUG icon
Vanguard Growth ETF
VUG
+$1.12M
3
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$1.11M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$1.1M
5
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$1.08M

Top Sells

Rank Stock Value
1
ORA icon
Ormat Technologies
ORA
+$281K
2
SAIC icon
Saic
SAIC
+$231K
3
SBUX icon
Starbucks
SBUX
+$226K
4
T icon
AT&T
T
+$176K
5
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$72K

Sector Composition

Rank Sector Weight
1 Technology 9.59%
2 Healthcare 8.98%
3 Financials 7.24%
4 Industrials 4.53%
5 Consumer Discretionary 3.47%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SJM icon
76
J.M. Smucker
SJM
$13.5B
$482K 0.29%
3,815
+205
+6% +$24.2K
HDV
77
iShares Core High Dividend ETF
HDV
$14.7B
$476K 0.29%
24,960
+1,140
+5% +$20.8K
MMM icon
78
3M
MMM
$91.8B
$472K 0.29%
2,930
– –
CACI icon
79
CACI
CACI
$10.8B
$470K 0.29%
1,891
-60
-3% -$14.4K
CAT icon
80
Caterpillar
CAT
$361B
$469K 0.28%
2,015
-10
-0.5% -$2.07K
PGR icon
81
Progressive
PGR
$128B
$463K 0.28%
4,844
-169
-3% -$15.4K
ADSK icon
82
Autodesk
ADSK
$51.8B
$451K 0.27%
1,590
-45
-3% -$13K
MPC icon
83
Marathon Petroleum
MPC
$90.1B
$449K 0.27%
8,038
– –
CVS icon
84
CVS Health
CVS
$135B
$441K 0.27%
5,936
-18
-0.3% -$1.31K
TMUS icon
85
T-Mobile US
TMUS
$195B
$425K 0.26%
3,326
+675
+25% +$85K
BAX icon
86
Baxter International
BAX
$12.8B
$407K 0.25%
4,821
– –
ADM icon
87
Archer Daniels Midland
ADM
$38.7B
$404K 0.25%
7,008
+285
+4% +$15.6K
BA icon
88
Boeing
BA
$169B
$402K 0.24%
1,589
– –
GOOG icon
89
Alphabet (Google) Class C
GOOG
$4.11T
$397K 0.24%
3,720
– –
IJR icon
90
iShares Core S&P Small-Cap ETF
IJR
$109B
$377K 0.23%
3,422
+26
+0.8% +$2.72K
IEMG icon
91
iShares Core MSCI Emerging Markets ETF
IEMG
$144B
$368K 0.22%
5,662
+59
+1% +$3.88K
FISV
92
Fiserv Inc
FISV
$29.7B
$366K 0.22%
2,996
-23
-0.8% -$2.64K
LLY icon
93
Eli Lilly
LLY
$1.08T
$364K 0.22%
1,964
+20
+1% +$3.91K
MRK icon
94
Merck
MRK
$322B
$362K 0.22%
4,928
+902
+22% +$66.5K
WFC icon
95
Wells Fargo
WFC
$254B
$359K 0.22%
9,048
-235
-3% -$8.32K
CALM icon
96
Cal-Maine
CALM
$4.43B
$358K 0.22%
9,219
-55
-0.6% -$2.16K
LOW icon
97
Lowe's Companies
LOW
$121B
$358K 0.22%
1,871
– –
ABT icon
98
Abbott
ABT
$188B
$339K 0.21%
2,853
+120
+4% +$14.2K
CB icon
99
Chubb
CB
$140B
$326K 0.2%
2,048
– –
MDLZ icon
100
Mondelez International
MDLZ
$83.4B
$326K 0.2%
5,580
– –
2 3
4
5 6

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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q1 2021 Portfolio in Review

As of Q1 2021, Heron Financial Group held 145 positions worth $165M, up 14% from $145M the previous quarter. Its ten largest holdings account for 42% of the portfolio.

Heron Financial Group deployed $12.5M of net new capital in Q1 2021, opening 10 new positions and adding to 58 existing holdings. Its largest new stake was Voya Financial: 3,811 shares worth $248K.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, down from 10% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was AT&T, an estimated $176K trimmed.

  • Heron Financial Group's largest Q1 2021 buy was Voya Financial: 3,811 shares worth $248K.
  • Heron Financial Group added most to Invesco Preferred ETF in Q1 2021, an estimated $1.26M increase.
  • Heron Financial Group's biggest Q1 2021 reduction was AT&T, cutting an estimated $176K.
  • Heron Financial Group fully exited Ormat Technologies in Q1 2021, selling an estimated $281K.
  • Heron Financial Group's ten largest holdings make up 42% of its $165M portfolio in Q1 2021.
  • Heron Financial Group opened 10 new positions and closed 3 in Q1 2021.
  • Heron Financial Group's portfolio value rose 14% quarter-over-quarter to $165M.

Based on Heron Financial Group's 13F filing for Q1 2021, filed 14 Apr 2021.