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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.32%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$181M
AUM Growth
+$31.6M
Cap. Flow
+$24M
Cap. Flow %
13.25%
Top 10 Hldgs %
43.46%
Holding
146
New
18
Increased
55
Reduced
48
Closed
2

Top Buys

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$9.09M
2
VUG icon
Vanguard Growth ETF
VUG
+$8.73M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.16M
4
VB icon
Vanguard Small-Cap ETF
VB
+$6.82M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.65M

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$23.7M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$313K
3
BAX icon
Baxter International
BAX
+$240K
4
XOM icon
ExxonMobil
XOM
+$230K
5
FICO icon
Fair Isaac
FICO
+$228K

Sector Composition

Rank Sector Weight
1 Technology 9.65%
2 Healthcare 7.97%
3 Financials 5.91%
4 Industrials 3.95%
5 Energy 3.74%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TXN icon
51
Texas Instruments
TXN
$248B
$787K 0.43%
4,229
+594
+16% +$104K
HD icon
52
Home Depot
HD
$337B
$786K 0.43%
2,665
+12
+0.5% +$3.68K
IEI icon
53
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$785K 0.43%
+6,669
New +$775K
AMGN icon
54
Amgen
AMGN
$209B
$775K 0.43%
3,207
– –
CMC icon
55
Commercial Metals
CMC
$7.53B
$765K 0.42%
15,648
-2,841
-15% -$147K
AZO icon
56
AutoZone
AZO
$51.3B
$762K 0.42%
310
-24
-7% -$58.5K
WMB icon
57
Williams Companies
WMB
$85.8B
$729K 0.4%
+24,410
New +$754K
SON icon
58
Sonoco
SON
$5.83B
$720K 0.4%
11,802
+1,165
+11% +$69.1K
POOL icon
59
Pool Corp
POOL
$7.05B
$720K 0.4%
2,101
+287
+16% +$102K
PGR icon
60
Progressive
PGR
$128B
$709K 0.39%
4,953
+18
+0.4% +$2.48K
FDX icon
61
FedEx
FDX
$73B
$704K 0.39%
3,081
-71
-2% -$14.4K
PSX icon
62
Phillips 66
PSX
$82.9B
$677K 0.37%
6,680
-803
-11% -$81.6K
FIXD icon
63
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.23B
$642K 0.35%
14,250
+9,225
+184% +$413K
GPC icon
64
Genuine Parts
GPC
$17.9B
$630K 0.35%
3,768
+58
+2% +$9.78K
INTU icon
65
Intuit
INTU
$91.1B
$625K 0.34%
1,403
+82
+6% +$33.7K
LLY icon
66
Eli Lilly
LLY
$1.08T
$616K 0.34%
1,794
-100
-5% -$33.7K
EMR icon
67
Emerson Electric
EMR
$81.6B
$614K 0.34%
7,049
-125
-2% -$10.9K
ADM icon
68
Archer Daniels Midland
ADM
$38.7B
$609K 0.34%
7,650
+420
+6% +$34.3K
QCOM icon
69
Qualcomm
QCOM
$164B
$600K 0.33%
4,701
-90
-2% -$11.2K
GOOGL icon
70
Alphabet (Google) Class A
GOOGL
$4.12T
$583K 0.32%
5,623
-247
-4% -$23.7K
RPM icon
71
RPM International
RPM
$13.8B
$577K 0.32%
6,610
– –
CALM icon
72
Cal-Maine
CALM
$4.43B
$569K 0.31%
9,352
+478
+5% +$26.7K
PFE icon
73
Pfizer
PFE
$143B
$567K 0.31%
13,895
-570
-4% -$24.6K
DGX icon
74
Quest Diagnostics
DGX
$26B
$539K 0.3%
3,812
-240
-6% -$34.3K
NVDA icon
75
NVIDIA
NVDA
$4.6T
$521K 0.29%
18,770
-130
-0.7% -$2.81K
1 2
3
4 5

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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q1 2023 Portfolio in Review

As of Q1 2023, Heron Financial Group held 146 positions worth $181M, up 21% from $150M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group deployed $24M of net new capital in Q1 2023, opening 18 new positions and adding to 55 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, up from 9.4% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was iShares Russell 3000 ETF, an estimated $23.7M trimmed.

  • Heron Financial Group's largest Q1 2023 buy was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q1 2023, an estimated $2.65M increase.
  • Heron Financial Group's biggest Q1 2023 reduction was iShares Russell 3000 ETF, cutting an estimated $23.7M.
  • Heron Financial Group fully exited Baxter International in Q1 2023, selling an estimated $240K.
  • Heron Financial Group's ten largest holdings make up 43% of its $181M portfolio in Q1 2023.
  • Heron Financial Group opened 18 new positions and closed 2 in Q1 2023.
  • Heron Financial Group's portfolio value rose 21% quarter-over-quarter to $181M.

Based on Heron Financial Group's 13F filing for Q1 2023, filed 19 Apr 2023.