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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+10.22%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$150M
AUM Growth
-$12.1M
Cap. Flow
-$22.7M
Cap. Flow %
-15.17%
Top 10 Hldgs %
49.35%
Holding
144
New
12
Increased
23
Reduced
59
Closed
16

Top Buys

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$26.5M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$461K
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$273K
4
TMUS icon
T-Mobile US
TMUS
+$237K
5
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$219K

Top Sells

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$8.76M
2
VUG icon
Vanguard Growth ETF
VUG
+$8.56M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.55M
4
VB icon
Vanguard Small-Cap ETF
VB
+$6.42M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.84M

Sector Composition

Rank Sector Weight
1 Technology 9.4%
2 Healthcare 9.32%
3 Financials 6.78%
4 Industrials 4.46%
5 Consumer Staples 3.83%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PGR icon
51
Progressive
PGR
$128B
$649K 0.43%
4,935
+132
+3% +$16.7K
DGX icon
52
Quest Diagnostics
DGX
$26B
$626K 0.42%
4,052
-70
-2% -$10.1K
SON icon
53
Sonoco
SON
$5.83B
$626K 0.42%
10,637
+131
+1% +$7.87K
GPC icon
54
Genuine Parts
GPC
$17.9B
$625K 0.42%
3,710
+25
+0.7% +$4.35K
ADM icon
55
Archer Daniels Midland
ADM
$38.7B
$609K 0.41%
7,230
-203
-3% -$18.7K
TXN icon
56
Texas Instruments
TXN
$248B
$607K 0.41%
3,635
-207
-5% -$34.5K
FDX icon
57
FedEx
FDX
$73B
$571K 0.38%
3,152
+115
+4% +$19.1K
RPM icon
58
RPM International
RPM
$13.8B
$563K 0.38%
6,610
-255
-4% -$24.7K
POOL icon
59
Pool Corp
POOL
$7.05B
$550K 0.37%
1,814
-281
-13% -$89K
CVS icon
60
CVS Health
CVS
$135B
$541K 0.36%
5,981
-100
-2% -$9.65K
CAT icon
61
Caterpillar
CAT
$361B
$540K 0.36%
2,247
-25
-1% -$5.44K
QCOM icon
62
Qualcomm
QCOM
$164B
$524K 0.35%
4,791
-70
-1% -$8.19K
BMY icon
63
Bristol-Myers Squibb
BMY
$129B
$506K 0.34%
7,041
-200
-3% -$15.1K
GOOGL icon
64
Alphabet (Google) Class A
GOOGL
$4.12T
$506K 0.34%
5,870
-280
-5% -$26.6K
INTU icon
65
Intuit
INTU
$91.1B
$496K 0.33%
1,321
-10
-0.8% -$3.97K
CALM icon
66
Cal-Maine
CALM
$4.43B
$496K 0.33%
8,874
-345
-4% -$19.9K
IVV icon
67
iShares Core S&P 500 ETF
IVV
$858B
$494K 0.33%
1,297
-204
-14% -$78.7K
IQLT icon
68
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$485K 0.32%
+14,825
New +$461K
CACI icon
69
CACI
CACI
$10.8B
$471K 0.31%
1,529
-34
-2% -$9.92K
HDV
70
iShares Core High Dividend ETF
HDV
$14.7B
$470K 0.31%
22,520
-3,705
-14% -$75.8K
IUSG icon
71
iShares Core S&P US Growth ETF
IUSG
$30.4B
$470K 0.31%
5,886
-354
-6% -$29.6K
BIIB icon
72
Biogen
BIIB
$30.9B
$461K 0.31%
1,699
– –
FAST icon
73
Fastenal
FAST
$54.8B
$430K 0.29%
18,590
+6
+0% +$147
IEMG icon
74
iShares Core MSCI Emerging Markets ETF
IEMG
$144B
$426K 0.28%
8,847
+426
+5% +$19.4K
ECL icon
75
Ecolab
ECL
$79.8B
$402K 0.27%
2,776
+35
+1% +$5.14K
1 2
3
4 5

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FCAG
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VFM
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SHWM
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LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
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BTP
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CWAG
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Heron Financial Group's Q4 2022 Portfolio in Review

As of Q4 2022, Heron Financial Group held 144 positions worth $150M, down 7.5% from $162M the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Heron Financial Group withdrew a net $22.7M in Q4 2022, closing 16 positions and reducing 59 holdings. Its most notable exit was Vanguard S&P 500 ETF, an estimated $8.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 9.4% of assets, up from 8.2% a quarter earlier, followed by Healthcare and Financials.

Against the trend, Heron Financial Group opened a new position in iShares Russell 3000 ETF worth $26.1M.

  • Heron Financial Group's largest Q4 2022 buy was iShares Russell 3000 ETF: 119,456 shares worth $26.1M.
  • Heron Financial Group added most to Pacer US Cash Cows 100 ETF in Q4 2022, an estimated $273K increase.
  • Heron Financial Group's biggest Q4 2022 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $2.84M.
  • Heron Financial Group fully exited Vanguard S&P 500 ETF in Q4 2022, selling an estimated $8.76M.
  • Heron Financial Group's ten largest holdings make up 49% of its $150M portfolio in Q4 2022.
  • Heron Financial Group opened 12 new positions and closed 16 in Q4 2022.
  • Heron Financial Group's portfolio value fell 7.5% quarter-over-quarter to $150M.

Based on Heron Financial Group's 13F filing for Q4 2022, filed 14 Feb 2023.