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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
-19.7%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$97.3M
AUM Growth
-$23.5M
Cap. Flow
-$4.59M
Cap. Flow %
-4.72%
Top 10 Hldgs %
40.29%
Holding
134
New
1
Increased
31
Reduced
50
Closed
25

Top Buys

Rank Stock Value
1
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$319K
2
PGX icon
Invesco Preferred ETF
PGX
+$310K
3
IWN icon
iShares Russell 2000 Value ETF
IWN
+$286K
4
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$262K
5
IWO icon
iShares Russell 2000 Growth ETF
IWO
+$254K

Top Sells

Rank Stock Value
1
BA icon
Boeing
BA
+$481K
2
COP icon
ConocoPhillips
COP
+$288K
3
LOW icon
Lowe's Companies
LOW
+$280K
4
PNW icon
Pinnacle West Capital
PNW
+$263K
5
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$260K

Sector Composition

Rank Sector Weight
1 Healthcare 12.98%
2 Technology 11.1%
3 Financials 7.44%
4 Industrials 3.81%
5 Communication Services 3.21%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PGR icon
51
Progressive
PGR
$128B
$503K 0.52%
6,248
+145
+2% +$11.2K
ECL icon
52
Ecolab
ECL
$79.8B
$486K 0.5%
2,689
– –
NFLX icon
53
Netflix
NFLX
$307B
$435K 0.45%
10,520
– –
TFC icon
54
Truist Financial
TFC
$63.9B
$426K 0.44%
12,761
– –
QCOM icon
55
Qualcomm
QCOM
$164B
$412K 0.42%
5,313
– –
RPM icon
56
RPM International
RPM
$13.8B
$412K 0.42%
6,175
-248
-4% -$17.1K
SAIC icon
57
Saic
SAIC
$4.95B
$411K 0.42%
5,145
– –
IUSG icon
58
iShares Core S&P US Growth ETF
IUSG
$30.4B
$407K 0.42%
6,442
+4
+0.1% +$263
IVV icon
59
iShares Core S&P 500 ETF
IVV
$858B
$407K 0.42%
1,430
-20
-1% -$6.13K
EMR icon
60
Emerson Electric
EMR
$81.6B
$402K 0.41%
7,958
– –
DGX icon
61
Quest Diagnostics
DGX
$26B
$387K 0.4%
4,298
– –
GOOGL icon
62
Alphabet (Google) Class A
GOOGL
$4.12T
$387K 0.4%
6,120
-200
-3% -$13.6K
AZO icon
63
AutoZone
AZO
$51.3B
$377K 0.39%
386
-30
-7% -$31.2K
FDX icon
64
FedEx
FDX
$73B
$376K 0.39%
3,004
-185
-6% -$26K
JPEM icon
65
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$382M
$371K 0.38%
8,709
+1,579
+22% +$80.3K
CAH icon
66
Cardinal Health
CAH
$53.7B
$359K 0.37%
7,073
-408
-5% -$21.2K
LLY icon
67
Eli Lilly
LLY
$1.08T
$359K 0.37%
2,374
+100
+4% +$13.7K
MDLZ icon
68
Mondelez International
MDLZ
$82.9B
$355K 0.36%
6,505
-555
-8% -$30.1K
MMM icon
69
3M
MMM
$91.8B
$345K 0.35%
2,745
-161
-6% -$21.2K
SEE
70
DELISTED
Sealed Air
SEE
$342K 0.35%
11,542
-881
-7% -$28.8K
LDOS icon
71
Leidos
LDOS
$14.4B
$337K 0.35%
3,528
-427
-11% -$43.1K
VLO icon
72
Valero Energy
VLO
$89.5B
$336K 0.35%
6,593
+664
+11% +$48.2K
HDV
73
iShares Core High Dividend ETF
HDV
$14.7B
$325K 0.33%
20,480
-175
-0.8% -$3.09K
BDX icon
74
Becton Dickinson
BDX
$46.4B
$324K 0.33%
1,330
-199
-13% -$49.1K
MPC icon
75
Marathon Petroleum
MPC
$90.1B
$320K 0.33%
12,152
+368
+3% +$17K
1 2
3
4 5

Similar funds

CC
CCMP Capital New York $185M AUM 5.03% 1-Year Est. Return
FCAG
First Capital Advisors Group Little Silver, New Jersey $192M AUM 17.47% 1-Year Est. Return
VFM
Valley Financial Management New York $193M AUM 13.84% 1-Year Est. Return
SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
Bloom Tree Partners New York $215M AUM 17.45% 1-Year Est. Return
CWAG
Carlsbad Wealth Advisory Group Carlsbad, California $155M AUM

Heron Financial Group's Q1 2020 Portfolio in Review

As of Q1 2020, Heron Financial Group held 134 positions worth $97.3M, down 19% from $121M the previous quarter. Its ten largest holdings account for 40% of the portfolio.

Heron Financial Group withdrew a net $4.59M in Q1 2020, closing 25 positions and reducing 50 holdings. Its most notable exit was Boeing, an estimated $481K position sold in full.

By sector, the portfolio is most concentrated in Healthcare at 13% of assets, up from 12% a quarter earlier, followed by Technology and Financials.

Against the trend, Heron Financial Group opened a new position in ProShares Short S&P500 worth $249K.

  • Heron Financial Group's largest Q1 2020 buy was ProShares Short S&P500: 2,500 shares worth $249K.
  • Heron Financial Group added most to iShares S&P Mid-Cap 400 Value ETF in Q1 2020, an estimated $319K increase.
  • Heron Financial Group's biggest Q1 2020 reduction was iShares Preferred and Income Securities ETF, cutting an estimated $237K.
  • Heron Financial Group fully exited Boeing in Q1 2020, selling an estimated $481K.
  • Heron Financial Group's ten largest holdings make up 40% of its $97.3M portfolio in Q1 2020.
  • Heron Financial Group opened 1 new position and closed 25 in Q1 2020.
  • Heron Financial Group's portfolio value fell 19% quarter-over-quarter to $97.3M.

Based on Heron Financial Group's 13F filing for Q1 2020, filed 23 Apr 2020.