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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+5.32%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$181M
AUM Growth
+$31.6M
Cap. Flow
+$24M
Cap. Flow %
13.25%
Top 10 Hldgs %
43.46%
Holding
146
New
18
Increased
55
Reduced
48
Closed
2

Top Buys

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$9.09M
2
VUG icon
Vanguard Growth ETF
VUG
+$8.73M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.16M
4
VB icon
Vanguard Small-Cap ETF
VB
+$6.82M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.65M

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$23.7M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$313K
3
BAX icon
Baxter International
BAX
+$240K
4
XOM icon
ExxonMobil
XOM
+$230K
5
FICO icon
Fair Isaac
FICO
+$228K

Sector Composition

Rank Sector Weight
1 Technology 9.65%
2 Healthcare 7.97%
3 Financials 5.91%
4 Industrials 3.95%
5 Energy 3.74%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
NEE icon
26
NextEra Energy
NEE
$186B
$1.57M 0.86%
20,308
+661
+3% +$50.8K
JNJ icon
27
Johnson & Johnson
JNJ
$643B
$1.55M 0.85%
9,980
+946
+10% +$153K
JPM icon
28
JPMorgan Chase
JPM
$950B
$1.54M 0.85%
11,818
+326
+3% +$44.7K
VLO icon
29
Valero Energy
VLO
$88.7B
$1.41M 0.78%
+10,088
New +$1.36M
COST icon
30
Costco
COST
$429B
$1.37M 0.76%
2,764
-106
-4% -$52K
UNH icon
31
UnitedHealth
UNH
$389B
$1.27M 0.7%
+2,683
New +$1.29M
DTE icon
32
DTE Energy
DTE
$30.4B
$1.25M 0.69%
11,398
+776
+7% +$86.9K
FICO icon
33
Fair Isaac
FICO
$31B
$1.23M 0.68%
1,750
-343
-16% -$228K
PFF icon
34
iShares Preferred and Income Securities ETF
PFF
$13.2B
$1.2M 0.66%
38,482
-340
-0.9% -$10.9K
MA icon
35
Mastercard
MA
$497B
$1.2M 0.66%
3,303
+79
+2% +$28.7K
PG icon
36
Procter & Gamble
PG
$347B
$1.14M 0.63%
7,691
+512
+7% +$73.2K
AMZN icon
37
Amazon
AMZN
$2.48T
$1.14M 0.63%
11,048
+390
+4% +$37.7K
DUK icon
38
Duke Energy
DUK
$101B
$1.12M 0.62%
11,639
+1,581
+16% +$156K
CSCO icon
39
Cisco
CSCO
$456B
$1.12M 0.62%
21,392
+912
+4% +$44.5K
VZ icon
40
Verizon
VZ
$201B
$1.02M 0.56%
+26,278
New +$1.04M
BIV icon
41
Vanguard Intermediate-Term Bond ETF
BIV
$29B
$1M 0.55%
+13,079
New +$991K
ADI icon
42
Analog Devices
ADI
$178B
$968K 0.53%
4,907
+389
+9% +$69.7K
PIE icon
43
Invesco Dorsey Wright Emerging Markets Momentum ETF
PIE
$235M
$965K 0.53%
52,092
-275
-0.5% -$5.08K
TPL icon
44
Texas Pacific Land
TPL
$26.9B
$951K 0.52%
5,031
– –
SJM icon
45
J.M. Smucker
SJM
$13.2B
$888K 0.49%
5,646
+284
+5% +$43.1K
ADBE icon
46
Adobe
ADBE
$99B
$875K 0.48%
2,270
+117
+5% +$41.6K
SEE
47
DELISTED
Sealed Air
SEE
$860K 0.47%
18,738
+591
+3% +$29.4K
MPC icon
48
Marathon Petroleum
MPC
$89.3B
$821K 0.45%
6,087
-1,110
-15% -$139K
MRK icon
49
Merck
MRK
$326B
$802K 0.44%
7,539
+666
+10% +$71.9K
EW icon
50
Edwards Lifesciences
EW
$48.2B
$791K 0.44%
9,566
+602
+7% +$47.3K
1
2
3 4 5

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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q1 2023 Portfolio in Review

As of Q1 2023, Heron Financial Group held 146 positions worth $181M, up 21% from $150M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group deployed $24M of net new capital in Q1 2023, opening 18 new positions and adding to 55 existing holdings. Its largest new stake was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.

By sector, the portfolio is most concentrated in Technology at 9.6% of assets, up from 9.4% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was iShares Russell 3000 ETF, an estimated $23.7M trimmed.

  • Heron Financial Group's largest Q1 2023 buy was Vanguard S&P 500 ETF: 24,788 shares worth $9.32M.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q1 2023, an estimated $2.65M increase.
  • Heron Financial Group's biggest Q1 2023 reduction was iShares Russell 3000 ETF, cutting an estimated $23.7M.
  • Heron Financial Group fully exited Baxter International in Q1 2023, selling an estimated $240K.
  • Heron Financial Group's ten largest holdings make up 43% of its $181M portfolio in Q1 2023.
  • Heron Financial Group opened 18 new positions and closed 2 in Q1 2023.
  • Heron Financial Group's portfolio value rose 21% quarter-over-quarter to $181M.

Based on Heron Financial Group's 13F filing for Q1 2023, filed 19 Apr 2023.