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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+10.22%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$150M
AUM Growth
-$12.1M
Cap. Flow
-$22.7M
Cap. Flow %
-15.17%
Top 10 Hldgs %
49.35%
Holding
144
New
12
Increased
23
Reduced
59
Closed
16

Top Buys

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$26.5M
2
IQLT icon
iShares MSCI Intl Quality Factor ETF
IQLT
+$461K
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$273K
4
TMUS icon
T-Mobile US
TMUS
+$237K
5
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$219K

Top Sells

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$8.76M
2
VUG icon
Vanguard Growth ETF
VUG
+$8.56M
3
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$7.55M
4
VB icon
Vanguard Small-Cap ETF
VB
+$6.42M
5
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$2.84M

Sector Composition

Rank Sector Weight
1 Technology 9.4%
2 Healthcare 9.32%
3 Financials 6.78%
4 Industrials 4.46%
5 Consumer Staples 3.83%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FICO icon
26
Fair Isaac
FICO
$31B
$1.25M 0.83%
2,093
-54
-3% -$28.4K
DTE icon
27
DTE Energy
DTE
$30.4B
$1.24M 0.83%
10,622
+10
+0.1% +$1.13K
PFF icon
28
iShares Preferred and Income Securities ETF
PFF
$13.2B
$1.22M 0.82%
38,822
-48,562
-56% -$1.51M
MA icon
29
Mastercard
MA
$497B
$1.13M 0.76%
3,224
-125
-4% -$41.1K
TPL icon
30
Texas Pacific Land
TPL
$26.9B
$1.13M 0.75%
5,031
– –
PG icon
31
Procter & Gamble
PG
$347B
$1.08M 0.72%
7,179
+153
+2% +$21.4K
DUK icon
32
Duke Energy
DUK
$101B
$1.04M 0.69%
10,058
+44
+0.4% +$4.22K
CSCO icon
33
Cisco
CSCO
$456B
$960K 0.64%
20,480
-442
-2% -$20.1K
PIE icon
34
Invesco Dorsey Wright Emerging Markets Momentum ETF
PIE
$235M
$937K 0.63%
52,367
-26,092
-33% -$447K
CMC icon
35
Commercial Metals
CMC
$7.8B
$909K 0.61%
18,489
-330
-2% -$15.1K
SEE
36
DELISTED
Sealed Air
SEE
$908K 0.61%
18,147
-115
-0.6% -$5.61K
AMZN icon
37
Amazon
AMZN
$2.48T
$886K 0.59%
10,658
+845
+9% +$83.5K
AMGN icon
38
Amgen
AMGN
$212B
$856K 0.57%
3,207
– –
SJM icon
39
J.M. Smucker
SJM
$13.2B
$855K 0.57%
5,362
+20
+0.4% +$2.98K
HD icon
40
Home Depot
HD
$343B
$837K 0.56%
2,653
+35
+1% +$10.7K
MPC icon
41
Marathon Petroleum
MPC
$89.3B
$833K 0.56%
7,197
+184
+3% +$21K
AZO icon
42
AutoZone
AZO
$50.9B
$807K 0.54%
334
-6
-2% -$14.5K
MRK icon
43
Merck
MRK
$326B
$781K 0.52%
6,873
+600
+10% +$61.3K
PSX icon
44
Phillips 66
PSX
$82.5B
$771K 0.51%
7,483
-285
-4% -$29.2K
ADI icon
45
Analog Devices
ADI
$178B
$721K 0.48%
4,518
+55
+1% +$8.59K
PFE icon
46
Pfizer
PFE
$144B
$718K 0.48%
14,465
-690
-5% -$33.1K
ADBE icon
47
Adobe
ADBE
$99B
$707K 0.47%
2,153
– –
EMR icon
48
Emerson Electric
EMR
$85B
$682K 0.46%
7,174
– –
LLY icon
49
Eli Lilly
LLY
$1.09T
$680K 0.45%
1,894
– –
EW icon
50
Edwards Lifesciences
EW
$48.2B
$674K 0.45%
8,964
-105
-1% -$8.09K
1
2
3 4 5

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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q4 2022 Portfolio in Review

As of Q4 2022, Heron Financial Group held 144 positions worth $150M, down 7.5% from $162M the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Heron Financial Group withdrew a net $22.7M in Q4 2022, closing 16 positions and reducing 59 holdings. Its most notable exit was Vanguard S&P 500 ETF, an estimated $8.76M position sold in full.

By sector, the portfolio is most concentrated in Technology at 9.4% of assets, up from 8.2% a quarter earlier, followed by Healthcare and Financials.

Against the trend, Heron Financial Group opened a new position in iShares Russell 3000 ETF worth $26.1M.

  • Heron Financial Group's largest Q4 2022 buy was iShares Russell 3000 ETF: 119,456 shares worth $26.1M.
  • Heron Financial Group added most to Pacer US Cash Cows 100 ETF in Q4 2022, an estimated $273K increase.
  • Heron Financial Group's biggest Q4 2022 reduction was iShares MSCI EAFE Min Vol Factor ETF, cutting an estimated $2.84M.
  • Heron Financial Group fully exited Vanguard S&P 500 ETF in Q4 2022, selling an estimated $8.76M.
  • Heron Financial Group's ten largest holdings make up 49% of its $150M portfolio in Q4 2022.
  • Heron Financial Group opened 12 new positions and closed 16 in Q4 2022.
  • Heron Financial Group's portfolio value fell 7.5% quarter-over-quarter to $150M.

Based on Heron Financial Group's 13F filing for Q4 2022, filed 14 Feb 2023.