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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
-0.99%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$180M
AUM Growth
+$4.46M
Cap. Flow
+$7.37M
Cap. Flow %
4.11%
Top 10 Hldgs %
43.21%
Holding
149
New
6
Increased
58
Reduced
31
Closed
4

Top Buys

Rank Stock Value
1
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$657K
2
VUG icon
Vanguard Growth ETF
VUG
+$646K
3
IWR icon
iShares Russell Mid-Cap ETF
IWR
+$588K
4
VB icon
Vanguard Small-Cap ETF
VB
+$579K
5
PGX icon
Invesco Preferred ETF
PGX
+$578K

Top Sells

Rank Stock Value
1
CAH icon
Cardinal Health
CAH
+$231K
2
SPOT icon
Spotify
SPOT
+$222K
3
PNW icon
Pinnacle West Capital
PNW
+$217K
4
NXPI icon
NXP Semiconductors
NXPI
+$211K
5
DTE icon
DTE Energy
DTE
+$186K

Sector Composition

Rank Sector Weight
1 Technology 9.08%
2 Healthcare 8.74%
3 Financials 7.1%
4 Consumer Discretionary 4.08%
5 Industrials 4%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AMZN icon
26
Amazon
AMZN
$2.49T
$1.51M 0.84%
9,180
– –
NEE icon
27
NextEra Energy
NEE
$188B
$1.51M 0.84%
19,175
+645
+3% +$52K
UNH icon
28
UnitedHealth
UNH
$387B
$1.43M 0.79%
3,648
+3
+0.1% +$1.24K
JNJ icon
29
Johnson & Johnson
JNJ
$650B
$1.42M 0.79%
8,803
+15
+0.2% +$2.56K
HD icon
30
Home Depot
HD
$344B
$1.38M 0.77%
4,207
+132
+3% +$43.3K
COST icon
31
Costco
COST
$432B
$1.34M 0.75%
2,979
+105
+4% +$46.2K
DTE icon
32
DTE Energy
DTE
$30.8B
$1.26M 0.7%
11,312
-1,588
-12% -$186K
ADBE icon
33
Adobe
ADBE
$99.7B
$1.25M 0.7%
2,179
+16
+0.7% +$10.1K
CSCO icon
34
Cisco
CSCO
$461B
$1.25M 0.7%
22,953
– –
MA icon
35
Mastercard
MA
$495B
$1.16M 0.65%
3,330
+115
+4% +$41.8K
EW icon
36
Edwards Lifesciences
EW
$48.2B
$1.11M 0.62%
9,780
-20
-0.2% -$2.28K
VLO icon
37
Valero Energy
VLO
$89B
$1.09M 0.61%
15,499
+960
+7% +$63.9K
XOM icon
38
ExxonMobil
XOM
$634B
$1.09M 0.61%
18,532
+2
+0% +$114
PG icon
39
Procter & Gamble
PG
$352B
$1.02M 0.57%
7,326
+194
+3% +$27.5K
SEE
40
DELISTED
Sealed Air
SEE
$1M 0.56%
18,278
+1,185
+7% +$68.9K
INTU icon
41
Intuit
INTU
$85.9B
$930K 0.52%
1,724
– –
BIV icon
42
Vanguard Intermediate-Term Bond ETF
BIV
$29B
$918K 0.51%
10,266
+68
+0.7% +$6.16K
DUK icon
43
Duke Energy
DUK
$102B
$917K 0.51%
9,400
+245
+3% +$25.4K
POOL icon
44
Pool Corp
POOL
$6.92B
$858K 0.48%
1,975
+178
+10% +$84.4K
PYPL icon
45
PayPal
PYPL
$51.3B
$857K 0.48%
3,295
+52
+2% +$14.8K
INTC icon
46
Intel
INTC
$442B
$813K 0.45%
15,251
-500
-3% -$27.1K
FICO icon
47
Fair Isaac
FICO
$32B
$811K 0.45%
2,038
-15
-0.7% -$7.13K
FDX icon
48
FedEx
FDX
$73.4B
$752K 0.42%
3,430
– –
GOOGL icon
49
Alphabet (Google) Class A
GOOGL
$4.08T
$746K 0.42%
5,580
+100
+2% +$13.6K
NFLX icon
50
Netflix
NFLX
$304B
$737K 0.41%
12,070
+950
+9% +$52.3K
1
2
3 4 5

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FCAG
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VFM
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SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
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CWAG
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Heron Financial Group's Q3 2021 Portfolio in Review

As of Q3 2021, Heron Financial Group held 149 positions worth $180M, up 2.5% from $175M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Heron Financial Group deployed $7.37M of net new capital in Q3 2021, opening 6 new positions and adding to 58 existing holdings. Its largest new stake was Moderna: 767 shares worth $295K.

By sector, the portfolio is most concentrated in Technology at 9.1% of assets, down from 9.5% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was DTE Energy, an estimated $186K trimmed.

  • Heron Financial Group's largest Q3 2021 buy was Moderna: 767 shares worth $295K.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q3 2021, an estimated $657K increase.
  • Heron Financial Group's biggest Q3 2021 reduction was DTE Energy, cutting an estimated $186K.
  • Heron Financial Group fully exited Cardinal Health in Q3 2021, selling an estimated $231K.
  • Heron Financial Group's ten largest holdings make up 43% of its $180M portfolio in Q3 2021.
  • Heron Financial Group opened 6 new positions and closed 4 in Q3 2021.
  • Heron Financial Group's portfolio value rose 2.5% quarter-over-quarter to $180M.

Based on Heron Financial Group's 13F filing for Q3 2021, filed 4 Nov 2021.