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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
+15%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$145M
AUM Growth
+$19.8M
Cap. Flow
+$1.97M
Cap. Flow %
1.36%
Top 10 Hldgs %
39.47%
Holding
138
New
12
Increased
44
Reduced
54
Closed
3

Top Buys

Rank Stock Value
1
TMUS icon
T-Mobile US
TMUS
+$328K
2
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$321K
3
RUN icon
Sunrun
RUN
+$317K
4
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$271K
5
UL icon
Unilever
UL
+$258K

Top Sells

Rank Stock Value
1
IWP icon
iShares Russell Mid-Cap Growth ETF
IWP
+$388K
2
UN
Unilever NV New York Registry Shares
UN
+$244K
3
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$186K
4
CVX icon
Chevron
CVX
+$165K
5
PSX icon
Phillips 66
PSX
+$142K

Sector Composition

Rank Sector Weight
1 Technology 10.16%
2 Healthcare 10.02%
3 Financials 7.26%
4 Industrials 4.53%
5 Consumer Discretionary 3.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AMZN icon
26
Amazon
AMZN
$2.48T
$1.21M 0.83%
7,620
-220
-3% -$35.1K
DTE icon
27
DTE Energy
DTE
$30.4B
$1.19M 0.82%
11,801
+409
+4% +$43.1K
RUN icon
28
Sunrun
RUN
$2.3B
$1.16M 0.8%
12,802
+5,114
+67% +$317K
AON icon
29
Aon
AON
$81.4B
$1.15M 0.8%
5,577
-202
-3% -$41.2K
NEE icon
30
NextEra Energy
NEE
$186B
$1.14M 0.79%
14,409
+1,497
+12% +$112K
ADBE icon
31
Adobe
ADBE
$99B
$1.1M 0.76%
2,307
– –
MA icon
32
Mastercard
MA
$497B
$1.08M 0.75%
3,100
+260
+9% +$86.5K
FICO icon
33
Fair Isaac
FICO
$31B
$1.05M 0.73%
2,146
-3
-0.1% -$1.4K
BIV icon
34
Vanguard Intermediate-Term Bond ETF
BIV
$29B
$1.01M 0.7%
10,960
-596
-5% -$55.5K
CSCO icon
35
Cisco
CSCO
$456B
$995K 0.69%
22,130
-1,463
-6% -$60.1K
HD icon
36
Home Depot
HD
$343B
$943K 0.65%
3,541
+103
+3% +$28.3K
PG icon
37
Procter & Gamble
PG
$347B
$918K 0.63%
6,610
+115
+2% +$16.1K
VLO icon
38
Valero Energy
VLO
$88.7B
$896K 0.62%
15,021
-2,133
-12% -$105K
FDX icon
39
FedEx
FDX
$74B
$862K 0.6%
3,505
-214
-6% -$59.3K
INTC icon
40
Intel
INTC
$435B
$848K 0.59%
16,251
-25
-0.2% -$1.22K
XOM icon
41
ExxonMobil
XOM
$634B
$846K 0.58%
18,816
-1,536
-8% -$57.6K
EW icon
42
Edwards Lifesciences
EW
$48.2B
$844K 0.58%
9,440
-375
-4% -$31.1K
COST icon
43
Costco
COST
$429B
$826K 0.57%
2,244
+259
+13% +$96.8K
QCOM icon
44
Qualcomm
QCOM
$172B
$795K 0.55%
5,109
-14
-0.3% -$1.95K
PYPL icon
45
PayPal
PYPL
$50.3B
$777K 0.54%
3,306
+108
+3% +$22.4K
T icon
46
AT&T
T
$169B
$769K 0.53%
34,045
-6,164
-15% -$133K
JPEM icon
47
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$384M
$748K 0.52%
13,348
+2,064
+18% +$105K
IEI icon
48
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$744K 0.51%
5,616
-424
-7% -$56.4K
AMGN icon
49
Amgen
AMGN
$212B
$735K 0.51%
3,139
-120
-4% -$27.7K
DUK icon
50
Duke Energy
DUK
$101B
$724K 0.5%
8,059
+206
+3% +$19.1K
1
2
3 4 5

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FCAG
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VFM
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SHWM
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LWP
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PFG
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BTP
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CWAG
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Heron Financial Group's Q4 2020 Portfolio in Review

As of Q4 2020, Heron Financial Group held 138 positions worth $145M, up 16% from $125M the previous quarter. Its ten largest holdings account for 39% of the portfolio.

Heron Financial Group's Q4 2020 filing shows 12 new, 44 increased, 54 reduced and 3 closed positions. Its largest new stake was T-Mobile US: 2,651 shares worth $353K. The largest sale was iShares Russell Mid-Cap Growth ETF, an estimated $388K.

By sector, the portfolio is most concentrated in Technology at 10% of assets, down from 10% a quarter earlier, followed by Healthcare and Financials.

  • Heron Financial Group's largest Q4 2020 buy was T-Mobile US: 2,651 shares worth $353K.
  • Heron Financial Group added most to iShares MSCI EAFE Min Vol Factor ETF in Q4 2020, an estimated $321K increase.
  • Heron Financial Group's biggest Q4 2020 reduction was iShares Russell Mid-Cap Growth ETF, cutting an estimated $388K.
  • Heron Financial Group fully exited Unilever NV New York Registry Shares in Q4 2020, selling an estimated $244K.
  • Heron Financial Group's ten largest holdings make up 39% of its $145M portfolio in Q4 2020.
  • Heron Financial Group opened 12 new positions and closed 3 in Q4 2020.
  • Heron Financial Group's portfolio value rose 16% quarter-over-quarter to $145M.

Based on Heron Financial Group's 13F filing for Q4 2020, filed 16 Feb 2021.