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HFG

Heron Financial Group Portfolio holdings

AUM $186M
1-Year Est. Return 16.68%
This Fund
S&P 500
This Quarter Est. Return
-19.7%
1 Year Est. Return
+16.68%
3 Year Est. Return
+47.52%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$97.3M
AUM Growth
-$23.5M
Cap. Flow
-$4.59M
Cap. Flow %
-4.72%
Top 10 Hldgs %
40.29%
Holding
134
New
1
Increased
31
Reduced
50
Closed
25

Top Buys

Rank Stock Value
1
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$319K
2
PGX icon
Invesco Preferred ETF
PGX
+$310K
3
IWN icon
iShares Russell 2000 Value ETF
IWN
+$286K
4
EFAV icon
iShares MSCI EAFE Min Vol Factor ETF
EFAV
+$262K
5
IWO icon
iShares Russell 2000 Growth ETF
IWO
+$254K

Top Sells

Rank Stock Value
1
BA icon
Boeing
BA
+$481K
2
COP icon
ConocoPhillips
COP
+$288K
3
LOW icon
Lowe's Companies
LOW
+$280K
4
PNW icon
Pinnacle West Capital
PNW
+$263K
5
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$260K

Sector Composition

Rank Sector Weight
1 Healthcare 12.98%
2 Technology 11.1%
3 Financials 7.44%
4 Industrials 3.81%
5 Communication Services 3.21%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DTE icon
26
DTE Energy
DTE
$29.9B
$1M 1.03%
10,864
-499
-4% -$50.6K
CSCO icon
27
Cisco
CSCO
$443B
$998K 1.03%
23,329
-910
-4% -$39.9K
INTC icon
28
Intel
INTC
$413B
$991K 1.02%
16,338
-200
-1% -$11.8K
JNJ icon
29
Johnson & Johnson
JNJ
$640B
$958K 0.98%
6,562
– –
AMZN icon
30
Amazon
AMZN
$2.44T
$854K 0.88%
7,480
– –
ADBE icon
31
Adobe
ADBE
$105B
$843K 0.87%
2,475
– –
IEI icon
32
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$820K 0.84%
6,165
-872
-12% -$112K
EW icon
33
Edwards Lifesciences
EW
$49.4B
$739K 0.76%
10,263
-687
-6% -$49.5K
PFE icon
34
Pfizer
PFE
$143B
$728K 0.75%
21,043
-802
-4% -$27.3K
AMGN icon
35
Amgen
AMGN
$209B
$718K 0.74%
3,164
– –
FICO icon
36
Fair Isaac
FICO
$31.8B
$693K 0.71%
2,214
+18
+0.8% +$6.63K
HD icon
37
Home Depot
HD
$337B
$690K 0.71%
3,330
+31
+0.9% +$6.8K
MA icon
38
Mastercard
MA
$498B
$686K 0.7%
2,533
-30
-1% -$8.92K
CACI icon
39
CACI
CACI
$10.8B
$642K 0.66%
2,695
-124
-4% -$30.8K
XOM icon
40
ExxonMobil
XOM
$650B
$638K 0.66%
15,048
+119
+0.8% +$6.57K
PSX icon
41
Phillips 66
PSX
$82.9B
$628K 0.65%
10,280
-262
-2% -$21.3K
T icon
42
AT&T
T
$164B
$619K 0.64%
26,346
-627
-2% -$17.1K
BIIB icon
43
Biogen
BIIB
$30.9B
$612K 0.63%
1,834
-54
-3% -$16.4K
DUK icon
44
Duke Energy
DUK
$101B
$610K 0.63%
6,741
+131
+2% +$12K
BMY icon
45
Bristol-Myers Squibb
BMY
$129B
$602K 0.62%
10,022
-145
-1% -$8.86K
PG icon
46
Procter & Gamble
PG
$340B
$596K 0.61%
4,924
– –
BAX icon
47
Baxter International
BAX
$12.8B
$584K 0.6%
6,616
-520
-7% -$44.9K
LYB icon
48
LyondellBasell Industries
LYB
$19.5B
$576K 0.59%
9,828
-113
-1% -$8.31K
INTU icon
49
Intuit
INTU
$91.1B
$555K 0.57%
2,123
-5
-0.2% -$1.35K
NEE icon
50
NextEra Energy
NEE
$184B
$517K 0.53%
8,524
+60
+0.7% +$3.77K
1
2
3 4 5

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CC
CCMP Capital New York $185M AUM 5.03% 1-Year Est. Return
FCAG
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VFM
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SHWM
Silicon Hills Wealth Management Austin, Texas $177M AUM 13.62% 1-Year Est. Return
LWP
Lumature Wealth Partners Alpharetta, Georgia $168M AUM 9.85% 1-Year Est. Return
PFG
Piershale Financial Group Barrington, Illinois $157M AUM 7.08% 1-Year Est. Return
BTP
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CWAG
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Heron Financial Group's Q1 2020 Portfolio in Review

As of Q1 2020, Heron Financial Group held 134 positions worth $97.3M, down 19% from $121M the previous quarter. Its ten largest holdings account for 40% of the portfolio.

Heron Financial Group withdrew a net $4.59M in Q1 2020, closing 25 positions and reducing 50 holdings. Its most notable exit was Boeing, an estimated $481K position sold in full.

By sector, the portfolio is most concentrated in Healthcare at 13% of assets, up from 12% a quarter earlier, followed by Technology and Financials.

Against the trend, Heron Financial Group opened a new position in ProShares Short S&P500 worth $249K.

  • Heron Financial Group's largest Q1 2020 buy was ProShares Short S&P500: 2,500 shares worth $249K.
  • Heron Financial Group added most to iShares S&P Mid-Cap 400 Value ETF in Q1 2020, an estimated $319K increase.
  • Heron Financial Group's biggest Q1 2020 reduction was iShares Preferred and Income Securities ETF, cutting an estimated $237K.
  • Heron Financial Group fully exited Boeing in Q1 2020, selling an estimated $481K.
  • Heron Financial Group's ten largest holdings make up 40% of its $97.3M portfolio in Q1 2020.
  • Heron Financial Group opened 1 new position and closed 25 in Q1 2020.
  • Heron Financial Group's portfolio value fell 19% quarter-over-quarter to $97.3M.

Based on Heron Financial Group's 13F filing for Q1 2020, filed 23 Apr 2020.