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Innovator US Equity Ultra Buffer ETF September
USEP

69 hedge funds and large institutions have $97.9M invested in Innovator US Equity Ultra Buffer ETF September in 2025 Q1 according to their latest regulatory filings, with 3 funds opening new positions, 9 increasing their positions, 31 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

4.36% less ownership

Funds ownership: 81.9% → 77.54% (-4.4%)

10% less funds holding

Funds holding: 77 → 69 (-8)

31% less capital invested

Capital invested by funds: $143M → $97.9M (-$44.8M)

33% less funds holding in top 10

Funds holding in top 10: 3 → 2 (-1)

70% less first-time investments, than exits

New positions opened: 3 | Existing positions closed: 10

71% less repeat investments, than reductions

Existing positions increased: 9 | Existing positions reduced: 31

Holders
69
Holders Change
-8
Holders Change %
-10.39%
% of All Funds
0.93%
Holding in Top 10
2
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-33.33%
% of All Funds
0.03%
New
3
Increased
9
Reduced
31
Closed
10
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
SA
Sovran Advisors
California
+$1.16M
2
LA
Legacy Advisors
Pennsylvania
+$1.05M
3
PCA
Prosperity Capital Advisors
Ohio
+$563K
4
FIA
Foundations Investment Advisors
Arizona
+$516K
5
SW
Simplicity Wealth
New Jersey
+$413K

Top Sellers

Rank Fund Capital Flow
1
BCM
Brookstone Capital Management
Illinois
-$28.9M
2
TPW
Talon Private Wealth
Florida
-$9.53M
3
KWA
Kellett Wealth Advisors
Ohio
-$1.22M
4
SAG
SageView Advisory Group
California
-$865K
5
KWM
KFG Wealth Management
Indiana
-$605K
Name Holding Trade Value Shares
Change 		Change in
Stake
LPL Financial
26
LPL Financial
California
$719K -$5.26K -149 -0.7%
FCFC
27
First Commonwealth Financial Corp
Pennsylvania
$665K – – –
MML Investors Services
28
MML Investors Services
Massachusetts
$633K -$28.7K -812 -4%
BFC
29
Bedel Financial Consulting
Indiana
$503K – – –
AWM
30
AE Wealth Management
Kansas
$474K +$119K +3,362 +32%
HI
31
Harbour Investments
Wisconsin
$452K -$52K -1,474 -10%
Raymond James Financial
32
Raymond James Financial
Florida
$446K – – –
GSIAS
33
Garden State Investment Advisory Services
New Jersey
$444K -$53K -1,500 -10%
WTFG
34
Wood Tarver Financial Group
Idaho
$440K -$45.5K -1,288 -9%
Citadel Advisors
35
Citadel Advisors
Florida
$439K +$241K +6,823 +115%
AF
36
Allworth Financial
California
$430K -$5.15K -146 -1%
CA
37
Continuum Advisory
Idaho
$409K -$9.6K -272 -2%
SW
38
Simplicity Wealth
New Jersey
$402K +$413K +11,694 New
AAS
39
Avantax Advisory Services
Texas
$395K – – –
CWAF
40
Core Wealth Advisors (Florida)
Florida
$367K – – –
OWA
41
Outlook Wealth Advisors
Texas
$365K -$69.3K -1,964 -16%
Wealth Enhancement Advisory Services
42
Wealth Enhancement Advisory Services
Minnesota
$360K -$16.4K -465 -4%
W
43
WorthPointe
California
$352K – – –
AWM
44
Atticus Wealth Management
Florida
$344K – – –
AIC
45
Archer Investment Corporation
Indiana
$328K -$7.52K -213 -2%
CWG
46
Cornerstone Wealth Group
North Carolina
$324K – – –
FA
47
Fermata Advisors
California
$316K -$2.15K -61 -0.7%
MFG
48
MTM Financial Group
Pennsylvania
$315K – – –
MMA
49
Miracle Mile Advisors
California
$310K – – –
RWM
50
Riverchase Wealth Management
Texas
$300K -$15K -425 -5%
1
2
3 4

USEP Hedge Fund Activity: Q1 2025 in Review

69 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Ultra Buffer ETF September (USEP) for Q1 2025, worth a combined $97.9M — down 31% from $143M a quarter earlier.

Sellers outnumbered buyers: 10 funds closed out of USEP and 3 opened new positions — a net loss of 7 holders — while 31 trimmed existing stakes and 9 added.

The largest buyer was Sovran Advisors, adding an estimated $1.16M. The largest seller was Brookstone Capital Management, cutting an estimated $28.9M.

  • 69 institutional investors held Innovator US Equity Ultra Buffer ETF September (USEP) as of Q1 2025, down from 77 in Q4 2024.
  • Funds reported $97.9M of Innovator US Equity Ultra Buffer ETF September stock for Q1 2025, down 31% quarter-over-quarter.
  • 3 funds opened new Innovator US Equity Ultra Buffer ETF September positions in Q1 2025 and 10 closed out, a net change of -7 holders.
  • The largest Innovator US Equity Ultra Buffer ETF September buyer in Q1 2025 was Sovran Advisors, an estimated $1.16M added.
  • The largest Innovator US Equity Ultra Buffer ETF September seller in Q1 2025 was Brookstone Capital Management, an estimated $28.9M sold.

Based on aggregated 13F filings for Q1 2025.