Innovator US Equity Ultra Buffer ETF September
USEP
70 hedge funds and large institutions have $102M invested in Innovator US Equity Ultra Buffer ETF September in 2025 Q2 according to their latest regulatory filings, with 6 funds opening new positions, 13 increasing their positions, 26 reducing their positions, and 4 closing their positions.
50% more first-time investments, than exits
New positions opened: 6 | Existing positions closed: 4
1% more funds holding
Funds holding: 69 → 70 (+1)
5% more capital invested
Capital invested by funds: $97.9M → $102M (+$4.61M)
0.17% more ownership
Funds ownership: 77.54% → 77.71% (+0.17%)
0% more funds holding in top 10
Funds holding in top 10: 2 → 2 (0)
50% less repeat investments, than reductions
Existing positions increased: 13 | Existing positions reduced: 26
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
SW
Simplicity Wealth
Summit,
New Jersey
|
+$5.45M |
| 2 |
SA
Sovran Advisors
San Diego,
California
|
+$1.62M |
| 3 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
+$830K |
| 4 |
PA
PFG Advisors
Phoenix,
Arizona
|
+$498K |
| 5 |
AFP
Advus Financial Partners
Winter Park,
Florida
|
+$447K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
KWA
Kellett Wealth Advisors
Cincinnati,
Ohio
|
-$7.76M |
| 2 |
Envestnet Asset Management
Chicago,
Illinois
|
-$2.62M |
| 3 |
FIA
Foundations Investment Advisors
Phoenix,
Arizona
|
-$545K |
| 4 |
OMC
Old Mission Capital
Chicago,
Illinois
|
-$355K |
| 5 |
FA
Fermata Advisors
Sonoma,
California
|
-$316K |
USEP Hedge Fund Activity: Q2 2025 in Review
70 of the 7,614 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Ultra Buffer ETF September (USEP) for Q2 2025, worth a combined $102M — up 4.7% from $97.9M a quarter earlier.
Buyers outnumbered sellers: 6 funds opened new USEP positions and 4 closed out — a net gain of 2 holders — while 13 added to existing stakes and 26 trimmed.
The largest buyer was Simplicity Wealth, adding an estimated $5.45M. The largest seller was Kellett Wealth Advisors, cutting an estimated $7.76M.
- 70 institutional investors held Innovator US Equity Ultra Buffer ETF September (USEP) as of Q2 2025, up from 69 in Q1 2025.
- Funds reported $102M of Innovator US Equity Ultra Buffer ETF September stock for Q2 2025, up 4.7% quarter-over-quarter.
- 6 funds opened new Innovator US Equity Ultra Buffer ETF September positions in Q2 2025 and 4 closed out, a net change of +2 holders.
- The largest Innovator US Equity Ultra Buffer ETF September buyer in Q2 2025 was Simplicity Wealth, an estimated $5.45M added.
- The largest Innovator US Equity Ultra Buffer ETF September seller in Q2 2025 was Kellett Wealth Advisors, an estimated $7.76M sold.
Based on aggregated 13F filings for Q2 2025.