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PCM
Prentice Capital Management Portfolio holdings
AUM
$52.9M
1-Year Est. Return
2.04%
This Fund
S&P 500
This Quarter
Est. Return
-22.45%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$45.7M
AUM Growth
-$17.8M
(-28%)
Cap. Flow
-$3.05M
Cap. Flow
% of AUM
-6.67%
Top 10 Holdings %
Top 10 Hldgs %
86.41%
Holding
27
New
3
Increased
6
Reduced
9
Closed
4
Avg Time Held Equity + Options
5.8
quarters
Top 10 Avg Time Held Equity + Options
3.8
quarters
Top 20 Avg Time Held Equity + Options
4.4
quarters
Avg Time Held Equity only
6
quarters
Top 10 Avg Time Held Equity only
4
quarters
Top 20 Avg Time Held Equity only
4.5
quarters
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Snap
SNAP
|
+$6.07M |
| 2 |
Opendoor
OPEN
|
+$5.66M |
| 3 |
Fermi Inc
FRMI
|
+$2.46M |
| 4 |
American Airlines Group
AAL
|
+$1.85M |
| 5 |
Peloton Interactive
PTON
|
+$795K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Groupon
GRPN
|
+$5.52M |
| 2 |
JetBlue
JBLU
|
+$3.29M |
| 3 |
Starbucks
SBUX
|
+$2.11M |
| 4 |
Herbalife
HLF
|
+$1.99M |
| 5 |
Coty
COTY
|
+$1.87M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Communication Services | 23.67% |
| 2 | Technology | 20.53% |
| 3 | Real Estate | 20.02% |
| 4 | Industrials | 15.58% |
| 5 | Consumer Discretionary | 13.69% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
Snap
SNAP
$10.9B
| $9.78M | 21.39% |
2,125,268
+1,031,270
| +94% | +$6.07M |
2023 Q4
9 quarters
|
|
|
2
Opendoor
OPEN
$1.97B
| $7.5M | 16.42% |
1,603,145
+1,050,164
| +190% | +$5.66M |
2025 Q4
1 quarter
|
|
3
NextNav
NN
$1.81B
| $6.85M | 15% |
427,821
-79,971
| -16% | -$1.29M |
2023 Q4
9 quarters
|
|
|
4
JetBlue
JBLU
$1.22B
| $3.7M | 8.09% |
836,961
-648,157
| -44% | -$3.29M |
2024 Q3
6 quarters
|
|
|
5
Peloton Interactive
PTON
$2.25B
| $3.09M | 6.77% |
721,028
+163,068
| +29% | +$795K |
2023 Q1
12 quarters
|
|
6
Callaway Golf Company
CALY
$2.44B
| $2.02M | 4.42% |
145,411
-50,700
| -26% | -$711K |
2024 Q4
5 quarters
|
|
7
Frontier Group Holdings
ULCC
$1.25B
| $1.88M | 4.1% |
531,326
+1,207
| +0.2% | +$5.52K |
2025 Q2
3 quarters
|
|
|
8
Fermi Inc
FRMI
$2.31B
| $1.65M | 3.6% |
+281,499
| New | +$2.46M |
2026 Q1
0 quarters
|
|
|
9
CALL
NextNav
NN
$1.81B
| $1.53M | 3.34% |
252,000
+2,000
| +0.8% | +$32.4K |
2025 Q4
1 quarter
|
|
|
10
American Airlines Group
AAL
$8.14B
| $1.5M | 3.28% |
+139,790
| New | +$1.85M |
2026 Q1
0 quarters
|
|
11
GoPro
GPRO
$237M
| $1.39M | 3.03% |
1,834,707
-63,163
| -3% | -$63.5K |
2024 Q2
7 quarters
|
|
12
Turtle Beach Corp
TBCH
$255M
| $1.14M | 2.5% |
112,836
| – | – |
2025 Q1
4 quarters
|
|
|
13
Groupon
GRPN
$740M
| $1M | 2.19% |
84,088
-413,415
| -83% | -$5.52M |
2019 Q4
25 quarters
|
|
14
Camping World
CWH
$281M
| $846K | 1.85% |
123,920
+43,651
| +54% | +$450K |
2025 Q4
1 quarter
|
|
|
15
Coty
COTY
$2.61B
| $819K | 1.79% |
406,592
-696,096
| -63% | -$1.87M |
2025 Q2
3 quarters
|
|
16
Newell Brands
NWL
$2.34B
| $393K | 0.86% |
114,439
-100,000
| -47% | -$420K |
2025 Q4
1 quarter
|
|
17
GrowGeneration
GRWG
$87.8M
| $302K | 0.66% |
274,097
| – | – |
2023 Q3
10 quarters
|
|
18
Oatly Group
OTLY
$357M
| $218K | 0.48% |
21,463
| – | – |
2022 Q4
13 quarters
|
|
19
Hydrofarm Holdings
HYFM
$3.65M
| $46.4K | 0.1% |
45,469
| – | – |
2022 Q3
14 quarters
|
|
20
Bumble
BMBL
$787M
| $43.8K | 0.1% |
13,488
-497,091
| -97% | -$1.65M |
2024 Q1
8 quarters
|
|
|
21
Opendoor Technologies Inc Series K Warrants
OPENW
$2.82M
| $7.84K | 0.02% |
+12,970
| New | +$11.6K |
2026 Q1
0 quarters
|
|
|
22
Opendoor Technologies Inc Series A Warrants
OPENL
$2M
| $3.19K | 0.01% |
12,970
-12,970
| -50% | -$6.29K |
2025 Q4
1 quarter
|
|
|
23
Opendoor Technologies Inc Series Z Warrants
OPENZ
$1.87M
| $3.05K | 0.01% |
12,970
| – | – |
2025 Q4
1 quarter
|
|
|
24
Herbalife
HLF
$1.5B
| – | – |
-154,209
| Closed | -$1.99M | – |
|
25
Children's Place
PLCE
$27.8M
| – | – |
-70,124
| Closed | -$279K | – |
|
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Prentice Capital Management's Q1 2026 Portfolio in Review
As of Q1 2026, Prentice Capital Management held 27 positions worth $45.7M, down 28% from $63.5M the previous quarter. Its ten largest holdings account for 86% of the portfolio.
Prentice Capital Management withdrew a net $3.05M in Q1 2026, closing 4 positions and reducing 9 holdings. Its most notable exit was Starbucks, an estimated $2.11M position sold in full.
By sector, the portfolio is most concentrated in Communication Services at 24% of assets, down from 31% a quarter earlier, followed by Technology and Real Estate.
Against the trend, Prentice Capital Management opened a new position in Fermi Inc worth $1.65M.
- Prentice Capital Management's largest Q1 2026 buy was Fermi Inc: 281,499 shares worth $1.65M.
- Prentice Capital Management added most to Snap in Q1 2026, an estimated $6.07M increase.
- Prentice Capital Management's biggest Q1 2026 reduction was Groupon, cutting an estimated $5.52M.
- Prentice Capital Management fully exited Starbucks in Q1 2026, selling an estimated $2.11M.
- Prentice Capital Management's ten largest holdings make up 86% of its $45.7M portfolio in Q1 2026.
- Prentice Capital Management opened 3 new positions and closed 4 in Q1 2026.
- Prentice Capital Management's portfolio value fell 28% quarter-over-quarter to $45.7M.
Based on Prentice Capital Management's 13F filing for Q1 2026, filed 15 May 2026.