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Prentice Capital Management’s GoPro GPRO Stock Holding History

Prentice Capital Management’s Portfolio GPRO Stock Details GPRO Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		– Sell
-1,834,707
Closed -$1.39M – 20
2026
Q1 		$1.39M Sell
1,834,707
-63,163
-3% -$63.5K 3.03% 11
2025
Q4 		$2.68M Buy
1,897,870
+760,756
+67% +$1.38M 4.22% 8
2025
Q3 		$2.41M Buy
1,137,114
+188,535
+20% +$280K 3.68% 10
2025
Q2 		$718K Buy
948,579
+147,941
+18% +$96.1K 1.2% 21
2025
Q1 		$531K Buy
800,638
+725,511
+966% +$640K 0.93% 18
2024
Q4 		$81.9K Sell
75,127
-235
-0.3% -$299 0.14% 21
2024
Q3 		$102K Buy
75,362
+61,154
+430% +$84.2K 0.23% 26
2024
Q2 		$20.2K Buy
+14,208
New +$23.7K 0.05% 22
2023
Q4 		– Sell
-180,019
Closed -$565K – 25
2023
Q3 		$565K Sell
180,019
-282,374
-61% -$1.07M 1.74% 17
2023
Q2 		$1.91M Sell
462,393
-53,028
-10% -$227K 6.11% 6
2023
Q1 		$2.59M Sell
515,421
-268,745
-34% -$1.45M 5.56% 7
2022
Q4 		$3.91M Sell
784,166
-4,647,803
-86% -$24.4M 4.25% 9
2022
Q3 		$26.8M Sell
5,431,969
-1,464,196
-21% -$8.7M 19.87% 1
2022
Q2 		$38.1M Sell
6,896,165
-694,762
-9% -$5.08M 15.59% 2
2022
Q1 		$64.8M Buy
7,590,927
+423,671
+6% +$3.76M 15.34% 1
2021
Q4 		$73.9M Buy
7,167,256
+340,937
+5% +$3.38M 16% 2
2021
Q3 		$63.9M Buy
6,826,319
+476,549
+8% +$4.82M 16.15% 1
2021
Q2 		$74M Buy
6,349,770
+303,692
+5% +$3.43M 17.67% 1
2021
Q1 		$70.4M Sell
6,046,078
-4,065,025
-40% -$38.4M 21.86% 1
2020
Q4 		$83.7M Sell
10,111,103
-1,545,335
-13% -$11.1M 22.58% 1
2020
Q3 		$52.8M Sell
11,656,438
-236,898
-2% -$1.11M 20.06% 1
2020
Q2 		$56.6M Sell
11,893,336
-775,183
-6% -$2.94M 20.9% 1
2020
Q1 		$33.2M Hold
12,668,519
– – 15.76% 2
2019
Q4 		$55M Buy
+12,668,519
New +$52.6M 25.96% 1

Other funds holding GPRO

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
Acadian Asset Management
Acadian Asset Management Boston, Massachusetts $84.2B AUM 55.88% 1-Year Est. Return
GAM
Gemmer Asset Management Walnut Creek, California $1.49B AUM 42.66% 1-Year Est. Return
Allianz Asset Management
Allianz Asset Management Munich, Germany $123B AUM 45.23% 1-Year Est. Return
Charles Schwab
Charles Schwab San Francisco, California $751B AUM 38.74% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
UBS Group
UBS Group Zurich, Switzerland $786B AUM 40.34% 1-Year Est. Return
YAG
Yorkville Advisors Global Mountainside, New Jersey $86.2M AUM 41.28% 1-Year Est. Return
Citadel Advisors
Citadel Advisors Miami, Florida $875B AUM 40.89% 1-Year Est. Return

Prentice Capital Management's GPRO Position: Q2 2026 in Review

Prentice Capital Management sold out of GoPro (GPRO) in Q2 2026, closing a stake of 1,834,707 shares — an estimated $1.39M sold.

Prentice Capital Management first reported a position in GPRO in Q4 2019 and held it in 24 quarters. The position peaked at $83.7M in Q4 2020. 141 funds tracked by Wall St. Rank hold GPRO as of Q2 2026.

  • Prentice Capital Management reported no remaining GoPro position as of Q2 2026 after selling out during the quarter.
  • Prentice Capital Management sold 1,834,707 GoPro shares in Q2 2026, an estimated $1.39M.
  • Prentice Capital Management first reported a position in GoPro in Q4 2019 and held it in 24 quarters.
  • Prentice Capital Management's GoPro position peaked at $83.7M in Q4 2020.
  • 141 funds tracked by Wall St. Rank held GoPro as of Q2 2026.

Based on Prentice Capital Management's 13F filing for Q2 2026, filed 14 Aug 2026.