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PCM

Prentice Capital Management Portfolio holdings

AUM $52.9M
1-Year Est. Return 2.04%
This Fund
S&P 500
This Quarter Est. Return
+28.52%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$52.9M
AUM Growth
+$7.15M
Cap. Flow
-$1.53M
Cap. Flow %
-2.89%
Top 10 Hldgs %
96.7%
Holding
23
New
–
Increased
10
Reduced
4
Closed
6

Top Buys

Rank Stock Value
1
OPEN icon
Opendoor
OPEN
+$2M
2
JBLU icon
JetBlue
JBLU
+$2M
3
CWH icon
Camping World
CWH
+$1.85M
4
FRMI
Fermi Inc
FRMI
+$1.14M
5
PTON icon
Peloton Interactive
PTON
+$1.07M

Top Sells

Rank Stock Value
1
SNAP icon
Snap
SNAP
+$3.98M
2
CALY
Callaway Golf Company
CALY
+$2.02M
3
AAL icon
American Airlines Group
AAL
+$1.5M
4
GPRO icon
GoPro
GPRO
+$1.39M
5
GRPN icon
Groupon
GRPN
+$1M

Sector Composition

Rank Sector Weight
1 Real Estate 25.68%
2 Industrials 22.75%
3 Technology 17.53%
4 Consumer Discretionary 16.25%
5 Communication Services 13.12%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
OPEN icon
1
Opendoor
OPEN
$3.19B
$9.34M 17.67%
2,021,246
+418,101
+26% +$2M
NN icon
2
NextNav
NN
$2.59B
$7.84M 14.83%
439,735
+11,914
+3% +$230K
JBLU icon
3
JetBlue
JBLU
$1.81B
$7.04M 13.32%
1,228,767
+391,806
+47% +$2M
SNAP icon
4
Snap
SNAP
$9.18B
$6.21M 11.74%
1,397,907
-727,361
-34% -$3.98M
PTON icon
5
Peloton Interactive
PTON
$2.39B
$5.44M 10.29%
920,066
+199,038
+28% +$1.07M
ULCC icon
6
Frontier Group Holdings
ULCC
$1.34B
$4.97M 9.41%
628,567
+97,241
+18% +$502K
FRMI
7
Fermi Inc
FRMI
$3.2B
$4.23M 8.01%
462,047
+180,548
+64% +$1.14M
CWH icon
8
Camping World
CWH
$417M
$2.89M 5.47%
379,245
+255,325
+206% +$1.85M
NN icon
9
CALL
NextNav
NN
$2.59B
$1.73M 3.26%
250,000
-2,000
-0.8% -$38.7K
TBCH
10
Turtle Beach Corp
TBCH
$223M
$1.42M 2.69%
114,293
+1,457
+1% +$17.3K
NWL icon
11
Newell Brands
NWL
$2.63B
$738K 1.4%
120,223
+5,784
+5% +$24.5K
BMBL icon
12
Bumble
BMBL
$360M
$725K 1.37%
226,649
+213,161
+1,580% +$729K
GRWG icon
13
GrowGeneration
GRWG
$95.5M
$255K 0.48%
172,204
-101,893
-37% -$144K
HYFM icon
14
Hydrofarm Holdings
HYFM
$4.04M
$12.5K 0.02%
14,736
-30,733
-68% -$30K
OPENW
15
Opendoor Technologies Inc Series K Warrants
OPENW
$6.78M
$6.42K 0.01%
12,970
– –
OPENL
16
Opendoor Technologies Inc Series A Warrants
OPENL
$3.97M
$3.67K 0.01%
12,970
– –
OPENZ
17
Opendoor Technologies Inc Series Z Warrants
OPENZ
$4.12M
$3.11K 0.01%
12,970
– –
AAL icon
18
American Airlines Group
AAL
$9.03B
– –
-139,790
Closed -$1.5M
COTY icon
19
Coty
COTY
$2.51B
– –
-406,592
Closed -$819K
GPRO icon
20
GoPro
GPRO
$111M
– –
-1,834,707
Closed -$1.39M
GRPN icon
21
Groupon
GRPN
$794M
– –
-84,088
Closed -$1M
CALY
22
Callaway Golf Company
CALY
$2.8B
– –
-145,411
Closed -$2.02M
OTLY
23
Oatly Group
OTLY
$468M
– –
-21,463
Closed -$218K

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Prentice Capital Management's Q2 2026 Portfolio in Review

As of Q2 2026, Prentice Capital Management held 23 positions worth $52.9M, up 16% from $45.7M the previous quarter. Its ten largest holdings account for 97% of the portfolio.

Prentice Capital Management's Q2 2026 filing shows 10 increased, 4 reduced and 6 closed positions. The largest sale was Snap, an estimated $3.98M.

By sector, the portfolio is most concentrated in Real Estate at 26% of assets, up from 20% a quarter earlier, followed by Industrials and Technology.

  • Prentice Capital Management added most to Opendoor in Q2 2026, an estimated $2M increase.
  • Prentice Capital Management's biggest Q2 2026 reduction was Snap, cutting an estimated $3.98M.
  • Prentice Capital Management fully exited Callaway Golf Company in Q2 2026, selling an estimated $2.02M.
  • Prentice Capital Management's ten largest holdings make up 97% of its $52.9M portfolio in Q2 2026.
  • Prentice Capital Management opened 0 new positions and closed 6 in Q2 2026.
  • Prentice Capital Management's portfolio value rose 16% quarter-over-quarter to $52.9M.

Based on Prentice Capital Management's 13F filing for Q2 2026, filed 14 Aug 2026.