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PCM

Prentice Capital Management Portfolio holdings

AUM $52.9M Turnover 26.09%
1-Year Est. Return 2.04%
This Fund
S&P 500
This Quarter Est. Return
+28.52%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$52.9M
AUM Growth
+$7.15M
Cap. Flow
-$1.53M
Cap. Flow %
-2.89%
Top 10 Hldgs %
96.7%
Holding
23
New
–
Increased
10
Reduced
4
Closed
6
Avg Time Held Equity + Options
1.4 years
Top 10 Avg Time Held Equity + Options
1.1 years
Top 20 Avg Time Held Equity + Options
1 year
Avg Time Held Equity only
1.5 years
Top 10 Avg Time Held Equity only
1.1 years
Top 20 Avg Time Held Equity only
1.1 years

Top Buys

Rank Stock Value
1
OPEN icon
Opendoor
OPEN
+$2M
2
JBLU icon
JetBlue
JBLU
+$2M
3
CWH icon
Camping World
CWH
+$1.85M
4
FRMI icon
Fermi Inc
FRMI
+$1.14M
5
PTON icon
Peloton Interactive
PTON
+$1.07M

Top Sells

Rank Stock Value
1
SNAP icon
Snap
SNAP
+$3.98M
2
CALY icon
Callaway Golf Company
CALY
+$2.02M
3
AAL icon
American Airlines Group
AAL
+$1.5M
4
GPRO icon
GoPro
GPRO
+$1.39M
5
GRPN icon
Groupon
GRPN
+$1M

Sector Composition

Rank Sector Weight
1 Real Estate 25.68%
2 Industrials 22.75%
3 Technology 17.53%
4 Consumer Discretionary 16.25%
5 Communication Services 13.12%

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Prentice Capital Management's Q2 2026 Portfolio in Review

As of Q2 2026, Prentice Capital Management held 23 positions worth $52.9M, up 16% from $45.7M the previous quarter. Its ten largest holdings account for 97% of the portfolio.

Prentice Capital Management's Q2 2026 filing shows 10 increased, 4 reduced and 6 closed positions. The largest sale was Snap, an estimated $3.98M.

By sector, the portfolio is most concentrated in Real Estate at 26% of assets, up from 20% a quarter earlier, followed by Industrials and Technology.

  • Prentice Capital Management added most to Opendoor in Q2 2026, an estimated $2M increase.
  • Prentice Capital Management's biggest Q2 2026 reduction was Snap, cutting an estimated $3.98M.
  • Prentice Capital Management fully exited Callaway Golf Company in Q2 2026, selling an estimated $2.02M.
  • Prentice Capital Management's ten largest holdings make up 97% of its $52.9M portfolio in Q2 2026.
  • Prentice Capital Management opened 0 new positions and closed 6 in Q2 2026.
  • Prentice Capital Management's portfolio value rose 16% quarter-over-quarter to $52.9M.

Based on Prentice Capital Management's 13F filing for Q2 2026, filed 14 Aug 2026.