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PCM

Prentice Capital Management Portfolio holdings

AUM $52.9M
1-Year Est. Return 2.04%
This Fund
S&P 500
This Quarter Est. Return
+28.52%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$52.9M
AUM Growth
+$7.15M
Cap. Flow
-$1.53M
Cap. Flow %
-2.89%
Top 10 Hldgs %
96.7%
Holding
23
New
–
Increased
10
Reduced
4
Closed
6

Top Buys

Rank Stock Value
1
OPEN icon
Opendoor
OPEN
+$2M
2
JBLU icon
JetBlue
JBLU
+$2M
3
CWH icon
Camping World
CWH
+$1.85M
4
FRMI
Fermi Inc
FRMI
+$1.14M
5
PTON icon
Peloton Interactive
PTON
+$1.07M

Top Sells

Rank Stock Value
1
SNAP icon
Snap
SNAP
+$3.98M
2
CALY
Callaway Golf Company
CALY
+$2.02M
3
AAL icon
American Airlines Group
AAL
+$1.5M
4
GPRO icon
GoPro
GPRO
+$1.39M
5
GRPN icon
Groupon
GRPN
+$1M

Sector Composition

Rank Sector Weight
1 Real Estate 25.68%
2 Industrials 22.75%
3 Technology 17.53%
4 Consumer Discretionary 16.25%
5 Communication Services 13.12%

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Prentice Capital Management's Q2 2026 Portfolio in Review

As of Q2 2026, Prentice Capital Management held 23 positions worth $52.9M, up 16% from $45.7M the previous quarter. Its ten largest holdings account for 97% of the portfolio.

Prentice Capital Management's Q2 2026 filing shows 10 increased, 4 reduced and 6 closed positions. The largest sale was Snap, an estimated $3.98M.

By sector, the portfolio is most concentrated in Real Estate at 26% of assets, up from 20% a quarter earlier, followed by Industrials and Technology.

  • Prentice Capital Management added most to Opendoor in Q2 2026, an estimated $2M increase.
  • Prentice Capital Management's biggest Q2 2026 reduction was Snap, cutting an estimated $3.98M.
  • Prentice Capital Management fully exited Callaway Golf Company in Q2 2026, selling an estimated $2.02M.
  • Prentice Capital Management's ten largest holdings make up 97% of its $52.9M portfolio in Q2 2026.
  • Prentice Capital Management opened 0 new positions and closed 6 in Q2 2026.
  • Prentice Capital Management's portfolio value rose 16% quarter-over-quarter to $52.9M.

Based on Prentice Capital Management's 13F filing for Q2 2026, filed 14 Aug 2026.