Prentice Capital Management’s Harley-Davidson HOG Stock Holding History

Prentice Capital Management’s Portfolio HOG Stock Details HOG Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2025 Q3	–	Sell	-49,980	Closed	-$1.18M	–	22
2025 Q2	$1.18M	Buy	+49,980	New	+$1.19M	1.97%	14
2024 Q2	–	Sell	-53,314	Closed	-$2.33M	–	24
2024 Q1	$2.33M	Buy	53,314 +17,557	+49%	+$649K	5.54%	8
2023 Q4	$1.32M	Buy	+35,757	New	+$1.1M	3.06%	10
2023 Q1	–	Sell	-81,825	Closed	-$3.4M	–	27
2022 Q4	$3.4M	Sell	81,825 -45,148	-36%	-$1.92M	3.71%	12
2022 Q3	$4.43M	Sell	126,973 -236,604	-65%	-$8.89M	3.29%	10
2022 Q2	$11.5M	Sell	363,577 -121,657	-25%	-$4.32M	4.7%	9
2022 Q1	$19.1M	Buy	485,234 +82,556	+21%	+$3.18M	4.53%	9
2021 Q4	$15.2M	Buy	402,678 +34,623	+9%	+$1.29M	3.29%	12
2021 Q3	$13.5M	Hold	368,055	–	–	3.41%	11
2021 Q2	$16.9M	Buy	368,055 +271,594	+282%	+$12.6M	4.03%	7
2021 Q1	$3.87M	Buy	+96,461	New	+$3.59M	1.2%	15

Other funds holding HOG

Vanguard Group Malvern, Pennsylvania $6.9T AUM 27.45% 1-Year Est. Return

BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return

BGC

Beutel, Goodman & Co Toronto, Ontario, Canada $14.8B AUM 15.12% 1-Year Est. Return

DSC

Donald Smith & Co New York $5.56B AUM 47.13% 1-Year Est. Return

Dimensional Fund Advisors Austin, Texas $481B AUM 30.42% 1-Year Est. Return

Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return

HPM

H. Partners Management New York $154M AUM 19.94% 1-Year Est. Return

LSV Asset Management Chicago, Illinois $46.4B AUM 27.74% 1-Year Est. Return

Boston Partners Boston, Massachusetts $95.5B AUM 28.4% 1-Year Est. Return

American Century Companies Kansas City, Missouri $194B AUM 35% 1-Year Est. Return

Prentice Capital Management's HOG Position: Q3 2025 in Review

Prentice Capital Management sold out of Harley-Davidson (HOG) in Q3 2025, closing a stake of 49,980 shares — an estimated $1.18M sold.

Prentice Capital Management first reported a position in HOG in Q1 2021 and held it in 11 quarters. The position peaked at $19.1M in Q1 2022. 403 funds tracked by Wall St. Rank hold HOG as of Q3 2025.

Prentice Capital Management reported no remaining Harley-Davidson position as of Q3 2025 after selling out during the quarter.
Prentice Capital Management sold 49,980 Harley-Davidson shares in Q3 2025, an estimated $1.18M.
Prentice Capital Management first reported a position in Harley-Davidson in Q1 2021 and held it in 11 quarters.
Prentice Capital Management's Harley-Davidson position peaked at $19.1M in Q1 2022.
403 funds tracked by Wall St. Rank held Harley-Davidson as of Q3 2025.

Based on Prentice Capital Management's 13F filing for Q3 2025, filed 14 Nov 2025.