Harley-Davidson
About: Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Employees: 5,900
0
Funds holding %
of 7,296 funds
0
Analysts bullish %
of 3 analysts
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
2% more repeat investments, than reductions
Existing positions increased: 124 | Existing positions reduced: 121
0% more funds holding in top 10
Funds holding in top 10: 2 [Q4 2024] → 2 (+0) [Q1 2025]
1.68% less ownership
Funds ownership: 91.21% [Q4 2024] → 89.53% (-1.68%) [Q1 2025]
6% less funds holding
Funds holding: 404 [Q4 2024] → 381 (-23) [Q1 2025]
20% less capital invested
Capital invested by funds: $3.5B [Q4 2024] → $2.82B (-$685M) [Q1 2025]
23% less first-time investments, than exits
New positions opened: 55 | Existing positions closed: 71
44% less call options, than puts
Call options by funds: $42.1M | Put options by funds: $75.8M
Research analyst outlook
3 Wall Street Analysts provided 1 year price targets over the past 3 months
Low target
$28
16%
upside
Avg. target
$29
20%
upside
High target
$31
28%
upside
3 analyst ratings
1 positive
33%
2 neutral
67%
0 negative
0%
Baird Craig Kennison | 16%upside $28 | Neutral Maintained | 14 May 2025 |
DA Davidson Brandon Rolle | 28%upside $31 | Buy Assumed | 9 Apr 2025 |
Citigroup James Hardiman | 16%upside $28 | Neutral Maintained | 2 Apr 2025 |
Financial journalist opinion
Based on 4 articles about HOG published over the past 30 days
Neutral
GlobeNewsWire
1 week ago
Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters
Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus
Neutral
PRNewsWire
1 week ago
The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
LOS ANGELES , June 2, 2025 /PRNewswire/ -- The Law Offices of Frank R. Cruz is investigating potential claims against the board of directors of Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) concerning whether the board breached its fiduciary duties to shareholders.
Neutral
Business Wire
3 weeks ago
The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors.
Neutral
PRNewsWire
3 weeks ago
Harley-Davidson Gets Back to Business
MILWAUKEE , May 19, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement in connection with the release of the certified voting results of its 2025 Annual Meeting of Shareholders (the "Annual Meeting") confirming that all nine of Harley-Davidson's Director nominees were elected at the Annual Meeting. Additionally, the Harley-Davidson Board of Directors confirmed that the rigorous search process for Harley-Davidson's next CEO continues at pace, led by the search committee.
Positive
Reuters
1 month ago
Harley Davidson scores victory in board battle aimed at removing CEO
Harley-Davidson on Wednesday beat back investor H Partners' proposal to remove three directors, including the CEO, the company said in a statement.
Neutral
Business Wire
1 month ago
H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today commented on the preliminary results of the Company's 2025 Annual Meeting of Shareholders (the “Annual Meeting”). “We thank our fellow shareholders and all other stakeholders, including dealers, riders, and emplo.
Neutral
PRNewsWire
1 month ago
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE , May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payable June 18, 2025 to the shareholders of record of the Company's common stock as of June 2, 2025.
Neutral
PRNewsWire
1 month ago
Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting
MILWAUKEE , May 14, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced that the preliminary results of its 2025 Annual Meeting of Shareholders (the "Annual Meeting") indicate that Harley-Davidson shareholders have elected all of Harley-Davidson's Director nominees. Based on preliminary results, the elected Directors are: Jochen Zeitz, Chairman, President and CEO Norman Thomas Linebarger, Presiding Director Troy Alstead, Director James Duncan Farley, Jr., Director Lori Flees, Director Allan Golston, Director Sara Levinson, Director Rafeh Masood, Director Maryrose Sylvester, Director Tom Linebarger, Harley-Davidson's Presiding Director, said, "On behalf of the entire Board and management team, I would like to extend our gratitude to our shareholders for their trust and support.
Positive
WSJ
1 month ago
Harley-Davidson Leaders Survive Proxy Fight
A preliminary vote shows shareholders backed Chairman Jochen Zeitz and two other board members, despite an activist's attempt to remove them.
Neutral
PRNewsWire
1 month ago
Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today urged shareholders to vote their shares ahead of the Company's 2025 Annual Meeting of Shareholders, which is scheduled to be held on May 14, 2025. Time is short, and shareholders should cast their vote NOW by telephone or online "FOR ALL" the Company's highly qualified and experienced director nominees on the Company's WHITE proxy card.
Charts implemented using Lightweight Charts™