Harley-Davidson
About: Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Employees: 5,900
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
18% more first-time investments, than exits
New positions opened: 59 | Existing positions closed: 50
1% more funds holding
Funds holding: 384 [Q1] → 387 (+3) [Q2]
2.07% less ownership
Funds ownership: 89.55% [Q1] → 87.48% (-2.07%) [Q2]
11% less capital invested
Capital invested by funds: $2.82B [Q1] → $2.51B (-$308M) [Q2]
12% less repeat investments, than reductions
Existing positions increased: 121 | Existing positions reduced: 137
12% less call options, than puts
Call options by funds: $51.1M | Put options by funds: $58.4M
50% less funds holding in top 10
Funds holding in top 10: 2 [Q1] → 1 (-1) [Q2]
Research analyst outlook
3 Wall Street Analysts provided 1 year price targets over the past 3 months
3 analyst ratings
DA Davidson Griffin Bryan | 18%upside $34 | Buy Maintained | 25 Aug 2025 |
UBS Robin Farley | 6%downside $27 | Neutral Maintained | 8 Jul 2025 |
Citigroup James Hardiman | 6%downside $27 | Neutral Maintained | 16 Jun 2025 |
Financial journalist opinion
Based on 20 articles about HOG published over the past 30 days
