HOG icon

Harley-Davidson

25.75 USD
-0.14
0.54%
At close Feb 14, 4:00 PM EST
After hours
26.00
+0.25
0.97%
1 day
-0.54%
5 days
-4.74%
1 month
-10.81%
3 months
-21.13%
6 months
-28.43%
Year to date
-12.50%
1 year
-30.16%
5 years
-25.06%
10 years
-59.97%
 

About: Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

Employees: 6,400

0
Funds holding %
of 6,831 funds
0
Analysts bullish %
of 4 analysts

Fund manager confidence

Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)

18% more first-time investments, than exits

New positions opened: 66 | Existing positions closed: 56

14% more capital invested

Capital invested by funds: $3.93B [Q2] → $4.47B (+$540M) [Q3]

1% more funds holding

Funds holding: 406 [Q2] → 412 (+6) [Q3]

1.1% more ownership

Funds ownership: 87.15% [Q2] → 88.25% (+1.1%) [Q3]

0% more funds holding in top 10

Funds holding in top 10: 4 [Q2] → 4 (+0) [Q3]

6% less repeat investments, than reductions

Existing positions increased: 122 | Existing positions reduced: 130

6% less call options, than puts

Call options by funds: $70.1M | Put options by funds: $74.8M

Research analyst outlook

4 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$29
13%
upside
Avg. target
$32
22%
upside
High target
$35
36%
upside

4 analyst ratings

positive
50%
neutral
50%
negative
0%
Morgan Stanley
Adam Jonas
56% 1-year accuracy
30 / 54 met price target
20%upside
$31
Equal-Weight
Maintained
6 Feb 2025
Citigroup
James Hardiman
48% 1-year accuracy
12 / 25 met price target
13%upside
$29
Neutral
Maintained
6 Feb 2025
DA Davidson
Brandon Rolle
23% 1-year accuracy
3 / 13 met price target
20%upside
$31
Buy
Maintained
4 Feb 2025
B of A Securities
Robert Ohmes
76% 1-year accuracy
16 / 21 met price target
36%upside
$35
Buy
Maintained
30 Jan 2025

Financial journalist opinion

Based on 11 articles about HOG published over the past 30 days

Neutral
PRNewsWire
2 days ago
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025.
Harley-Davidson, Inc. Declares Dividend
Negative
Zacks Investment Research
6 days ago
Harley-Davidson Q4 Loss Wider Than Expected, Revenues Fall Y/Y
HOG reports a wider-than-expected loss in the fourth quarter of 2024 and expects 2025 revenues from HDMC to remain flat to down 5% year over year.
Harley-Davidson Q4 Loss Wider Than Expected, Revenues Fall Y/Y
Neutral
Seeking Alpha
1 week ago
Harley-Davidson, Inc. (HOG) Q4 2024 Earnings Call Transcript
Harley-Davidson, Inc. (NYSE:HOG ) Q4 2024 Earnings Conference Call February 5, 2025 9:00 AM ET Company Participants Shawn Collins - Director of Investor Relations Jochen Zeitz - Chairman, President and Chief Executive Officer Jonathan Root - Chief Financial Officer Karim Donnez - Chief Executive Officer, LiveWire Conference Call Participants Megan Clapp - Morgan Stanley Joe Altobello - Raymond James James Hardiman - Citi Robin Farley - UBS Fred Wightman - Wolfe Research Alex Perry - Bank of America Joe Nolan - Longbow Research Noah Zatzkin - KeyBanc Tristan Thomas-Martin - BMO Capital Markets Brandon Rolle - D. A. Davidson Jamie Katz - Morningstar Operator Thank you for standing by, and welcome to the Harley-Davidson 2024 Fourth Quarter Investor and Analyst Conference Call.
Harley-Davidson, Inc. (HOG) Q4 2024 Earnings Call Transcript
Positive
Zacks Investment Research
1 week ago
Harley-Davidson (HOG) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates
The headline numbers for Harley-Davidson (HOG) give insight into how the company performed in the quarter ended December 2024, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.
Harley-Davidson (HOG) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates
Negative
Zacks Investment Research
1 week ago
Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates
Harley-Davidson (HOG) came out with a quarterly loss of $0.93 per share versus the Zacks Consensus Estimate of a loss of $0.68. This compares to earnings of $0.18 per share a year ago.
Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates
Negative
Market Watch
1 week ago
Harley-Davidson stock slips after Q4 loss amid ‘cyclical headwinds for discretionary products'
The high-interest rate environment has impacted consumer confidence, according to Harley-Davidson CEO Jochen Zeitz
Harley-Davidson stock slips after Q4 loss amid ‘cyclical headwinds for discretionary products'
Negative
Reuters
1 week ago
Harley-Davidson forecasts 2025 motorcycle revenue flat to down 5%
Harley-Davidson said on Wednesday it expects 2025 motorcycle revenue to be flat to down 5%, as consumers pulled back from big-ticket purchases.
Harley-Davidson forecasts 2025 motorcycle revenue flat to down 5%
Neutral
PRNewsWire
1 week ago
Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2025 Outlook
MILWAUKEE , Feb. 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2024 results and provided 2025 Outlook. "In 2024, we saw our performance being significantly impacted by the continued cyclical headwinds for discretionary products, including the high-interest rate environment affecting consumer confidence," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson.
Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2025 Outlook
Positive
Zacks Investment Research
1 week ago
Will Harley-Davidson (HOG) Beat Estimates Again in Its Next Earnings Report?
Harley-Davidson (HOG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
Will Harley-Davidson (HOG) Beat Estimates Again in Its Next Earnings Report?
Negative
Zacks Investment Research
2 weeks ago
Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for
Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for
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