Harley-Davidson
About: Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Employees: 5,900
0
Funds holding %
of 7,425 funds
0
Analysts bullish %
of 4 analysts
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
3.33% more ownership
Funds ownership: 87.84% [Q3] → 91.16% (+3.33%) [Q4]
4% less funds holding
Funds holding: 415 [Q3] → 400 (-15) [Q4]
11% less first-time investments, than exits
New positions opened: 64 | Existing positions closed: 72
20% less call options, than puts
Call options by funds: $50.8M | Put options by funds: $63.1M
21% less capital invested
Capital invested by funds: $4.45B [Q3] → $3.5B (-$954M) [Q4]
44% less repeat investments, than reductions
Existing positions increased: 90 | Existing positions reduced: 162
50% less funds holding in top 10
Funds holding in top 10: 4 [Q3] → 2 (-2) [Q4]
Research analyst outlook
4 Wall Street Analysts provided 1 year price targets over the past 3 months
Low target
$28
12%
upside
Avg. target
$29
15%
upside
High target
$31
24%
upside
4 analyst ratings
1 positive
25%
3 neutral
75%
0 negative
0%
Baird Craig Kennison 35% 1-year accuracy 9 / 26 met price target | 12%upside $28 | Neutral Maintained | 14 May 2025 |
DA Davidson Brandon Rolle 9% 1-year accuracy 1 / 11 met price target | 24%upside $31 | Buy Assumed | 9 Apr 2025 |
Citigroup James Hardiman 40% 1-year accuracy 12 / 30 met price target | 12%upside $28 | Neutral Maintained | 2 Apr 2025 |
UBS Robin Farley 63% 1-year accuracy 5 / 8 met price target | 12%upside $28 | Neutral Maintained | 20 Feb 2025 |
Financial journalist opinion
Based on 45 articles about HOG published over the past 30 days
Positive
Reuters
8 hours ago
Harley Davidson scores victory in board battle aimed at removing CEO
Harley-Davidson on Wednesday beat back investor H Partners' proposal to remove three directors, including the CEO, the company said in a statement.
Neutral
Business Wire
8 hours ago
H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today commented on the preliminary results of the Company's 2025 Annual Meeting of Shareholders (the “Annual Meeting”). “We thank our fellow shareholders and all other stakeholders, including dealers, riders, and emplo.
Neutral
PRNewsWire
8 hours ago
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE , May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payable June 18, 2025 to the shareholders of record of the Company's common stock as of June 2, 2025.
Neutral
PRNewsWire
9 hours ago
Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting
MILWAUKEE , May 14, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced that the preliminary results of its 2025 Annual Meeting of Shareholders (the "Annual Meeting") indicate that Harley-Davidson shareholders have elected all of Harley-Davidson's Director nominees. Based on preliminary results, the elected Directors are: Jochen Zeitz, Chairman, President and CEO Norman Thomas Linebarger, Presiding Director Troy Alstead, Director James Duncan Farley, Jr., Director Lori Flees, Director Allan Golston, Director Sara Levinson, Director Rafeh Masood, Director Maryrose Sylvester, Director Tom Linebarger, Harley-Davidson's Presiding Director, said, "On behalf of the entire Board and management team, I would like to extend our gratitude to our shareholders for their trust and support.
Positive
WSJ
10 hours ago
Harley-Davidson Leaders Survive Proxy Fight
A preliminary vote shows shareholders backed Chairman Jochen Zeitz and two other board members, despite an activist's attempt to remove them.
Neutral
PRNewsWire
2 days ago
Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today urged shareholders to vote their shares ahead of the Company's 2025 Annual Meeting of Shareholders, which is scheduled to be held on May 14, 2025. Time is short, and shareholders should cast their vote NOW by telephone or online "FOR ALL" the Company's highly qualified and experienced director nominees on the Company's WHITE proxy card.
Neutral
PRNewsWire
4 days ago
HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026
New Harley-Davidson championship series will race at six MotoGP weekends, pairing one of theworld's most iconic brands with the most exciting sport on Earth. MLWAUKEE and LE MANS, FRANCE , May 10, 2025 /PRNewswire/ -- Harley-Davidson® (NYSE:HOG) and MotoGP are launching a new global racing championship featuring Harley-Davidson bagger motorcycles, debuting in 2026.
Neutral
PRNewsWire
5 days ago
Harley-Davidson Comments on H Partners' Latest Missive
Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE , May 9, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement addressing H Partners' accusations of improper conduct: "Regrettably, H Partners has been pursuing a misleading and disruptive campaign for weeks. As our 2025 Annual Meeting of Shareholders approaches, H Partners has resorted to a desperate, last-ditch attempt to sway shareholders.
Neutral
Business Wire
6 days ago
H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today commented on what appear to be secret, undisclosed commitments made by the Company's Board of Directors (the “Board”) to a hand-picked set of shareholders ahead of the Company's upcoming Annual Meeting of Shareho.
Negative
24/7 Wall Street
1 week ago
Harley-Davidson Trouble Gets Much Worse
Harley-Davidson Inc. (NYSE: HOG) has enough trouble.
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