Harley-Davidson
About: Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Employees: 6,400
Fund manager confidence
Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)
18% more first-time investments, than exits
New positions opened: 66 | Existing positions closed: 56
14% more capital invested
Capital invested by funds: $3.93B [Q2] → $4.47B (+$540M) [Q3]
1% more funds holding
Funds holding: 406 [Q2] → 412 (+6) [Q3]
1.1% more ownership
Funds ownership: 87.15% [Q2] → 88.25% (+1.1%) [Q3]
0% more funds holding in top 10
Funds holding in top 10: 4 [Q2] → 4 (+0) [Q3]
6% less repeat investments, than reductions
Existing positions increased: 122 | Existing positions reduced: 130
6% less call options, than puts
Call options by funds: $70.1M | Put options by funds: $74.8M
Research analyst outlook
4 Wall Street Analysts provided 1 year price targets over the past 3 months
4 analyst ratings
Morgan Stanley Adam Jonas 56% 1-year accuracy 30 / 54 met price target | 20%upside $31 | Equal-Weight Maintained | 6 Feb 2025 |
Citigroup James Hardiman 48% 1-year accuracy 12 / 25 met price target | 13%upside $29 | Neutral Maintained | 6 Feb 2025 |
DA Davidson Brandon Rolle 23% 1-year accuracy 3 / 13 met price target | 20%upside $31 | Buy Maintained | 4 Feb 2025 |
B of A Securities Robert Ohmes 76% 1-year accuracy 16 / 21 met price target | 36%upside $35 | Buy Maintained | 30 Jan 2025 |
Financial journalist opinion
Based on 11 articles about HOG published over the past 30 days









