Harley-Davidson

HOG

Market cap $2.73B

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 7, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2026 financial results before market hours on Thursday, July 23, 2026.

HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns dealers into rider factories and rebuilds cultural demand.

Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.

Harley-Davidson said on Tuesday it is bringing ​production of the ‌Revolution Max engine platform for North America back to ​the U.S.

Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that it is bringing production of the Revolution® Max platform for North America back to the United States as part of the Company's Back to the Bricks strategy. The move brings machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, supporting skilled union jobs and strengthening the Company's American manufacturing footprint.

Pine Valley acquired 1,133,505 shares of Harley-Davidson, with an estimated transaction value of $22.22 million based on quarterly average pricing. The quarter-end value of the position increased by $22.61 million, reflecting both share additions and stock price movement.

Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.

MILWAUKEE, June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE: HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at the InterContinental New York Barclay in New York, New York on Wednesday, June 3, 2026. President and Chief Executive Officer Artie Starrs and Head of Investor Relations Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.