Harley-Davidson

HOG

Market cap $2.55B

MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payable June 25, 2026 to the shareholders of record of the Company's common stock as of June 8, 2026.

Harley-Davidson NYSE: HOG reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new capital-light model at Harley-Davidson Financial Services.

Harley Davidson (HOG) is at a pivotal turnaround moment, with operational synergies and cultural resurgence driving a bullish long-term outlook. HOG's Q1 showed real demand growth, dealer network revitalization, and a shift toward a rider-first, culture-centric strategy to reclaim relevance and profitability. The equity is moderately undervalued, with a bull-case 2-year CAGR of 35–40% and a 12-month price target of $31.50, but downside risk remains significant.

Harley-Davidson, Inc. (HOG) Q1 2026 Earnings Call Transcript

HOG Q1 EPS misses as tariffs and incentives squeeze HDMC margins, even with retail sales up and 2026 guidance reaffirmed.

While the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended March 2026, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

The motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.

Harley-Davidson (HOG) came out with quarterly earnings of $0.22 per share, missing the Zacks Consensus Estimate of $0.34 per share. This compares to earnings of $1.07 per share a year ago.

The motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results. "We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health.