Harley-Davidson

HOG

Market cap $2.49B

Harley-Davidson's operating revamp, HDFS partnerships and LiveWire momentum support retention, even as tariffs and inventory risks weigh.

The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.

The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.

Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced a series of leadership and organizational changes designed to strengthen the company's leadership, reinforce its dedication to its rider and dealer community, and deepen its commitment to Milwaukee as the heart of its business. Key Highlights Jonathan Root to serve as both Chief Financial and Chief Commercial Officer in the newly created role of Chief Financial and Commercial Officer Bryan Niketh to rejoin as Chief Operating Officer overseeing Product Management, Product Development and Product Operations Matt Ryan named Chief Marketing and Technology Officer Marcus Fischer appointed Chief Brand Officer "As we reimagine our future, we are returning to what makes Harley-Davidson uniquely powerful," said Artie Starrs, President and CEO, Harley-Davidson.

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for the redemption on December 12, 2025 (the "Redemption Date") of all of its outstanding 6.50% Medium-Term Notes due 2028 (the "Notes"). The redemption price for the Notes is the greater of (i) 100% of the principal amount of the Notes and (ii) the "make-whole" redemption price determined in accordance with the terms of the Notes, plus, in either case, accrued and unpaid interest to but not including the Redemption Date.

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MILWAUKEE , Nov. 25, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the fourth quarter of 2025. The dividend is payable December 22, 2025 to the shareholders of record of the Company's common stock as of December 9, 2025.

MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its tender offers to purchase for cash (the "Offers") any and all of its outstanding 6.500% Medium-Term Notes due 2028 (the "2028 Notes") and 5.950% Medium-Term Notes due 2029 (the "2029 Notes" and, together with the 2028 Notes, the "Notes"). The Offers were made under the Offer to Purchase, dated November 17, 2025 (the "Offer to Purchase").

MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to purchase for cash (the "Offers") any and all of its outstanding 6.500% Medium-Term Notes due 2028 (the "2028 Notes") and 5.950% Medium-Term Notes due 2029 (the "2029 Notes" and, together with the 2028 Notes, the "Notes"). The table below shows the applicable Reference Yield and Consideration for the Notes, calculated as of 2:00 p.m.