Harley-Davidson

HOG

Market cap $2.13B

MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payable March 17, 2026 to the shareholders of record of the Company's common stock as of March 2, 2026.

HOG posts wider Q4 loss as revenues sink 28%, tariffs bite and retail slides, with 2026 outlook pointing to more pressure ahead.

Harley-Davidson, Inc. reported weak Q4 results across all segments. Lower motorcycle sales and a previous loan book transaction weigh on earnings. The 2026 guidance suggests weak earnings ahead. The year is a reset period for HOG, as the company is going through strategic changes. Recovery in the loan book and $150 million in cost savings should improve earnings from 2027 forward.

A day after Harley-Davidson reported weaker quarterly earnings, the famed motorcycle maker got a warning that its debt ratings may be cut to junk by spring.

Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript

Harley-Davidson ( NYSE:HOG ) just issued fourth-quarter and full-year 2025 earnings that missed analyst expectations, reporting wider per-share losses than analysts forecast, with revenue also falling short of some projections amid ongoing demand weakness.

Pre-market indexes are pulling back slightly this morning, following another record close from the blue-chip Dow on Monday. Spirits are generally higher than they were trying to scale the “wall of worry” about AI spending over the past week or two.

HOG posts a wider Q4 loss as revenues fall 28% Y/Y, with mixed segment results and new 2026 guidance in focus.

Early-market trading is flat as lower Retail Sales, higher Imports/Exports and a range of Q4 earnings are released.

While the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended December 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.