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PCM
Prentice Capital Management Portfolio holdings
AUM
$45.7M
1-Year Est. Return
2.65%
This Fund
S&P 500
This Quarter
Est. Return
+22.62%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
–
AUM
$60M
AUM Growth
+$2.8M
(+4.9%)
Cap. Flow
-$8.9M
Cap. Flow
% of AUM
-14.83%
Top 10 Holdings %
Top 10 Hldgs %
75.75%
Holding
38
New
11
Increased
8
Reduced
11
Closed
7
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Lennar Class A
LEN
|
+$2.71M |
| 2 |
Coty
COTY
|
+$1.98M |
| 3 |
KB Home
KBH
|
+$1.33M |
| 4 |
NextNav
NN
|
+$1.32M |
| 5 |
Snap
SNAP
|
+$1.21M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Groupon
GRPN
|
+$9.99M |
| 2 |
Wayfair
W
|
+$4.8M |
| 3 |
Boeing
BA
|
+$3.24M |
| 4 |
American Airlines Group
AAL
|
+$2.11M |
| 5 |
Deckers Outdoor
DECK
|
+$1.12M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Communication Services | 34.9% |
| 2 | Consumer Discretionary | 26% |
| 3 | Technology | 16.69% |
| 4 | Consumer Staples | 9.7% |
| 5 | Financials | 6.03% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
Groupon
GRPN
$980M
| $9.69M | 16.14% |
289,612
-391,815
| -57% | -$9.99M |
|
|
2
Snap
SNAP
$7.32B
| $7.24M | 12.06% |
833,145
+145,507
| +21% | +$1.21M |
|
|
3
NextNav
NN
$1.7B
| $6.57M | 10.94% |
432,022
+102,521
| +31% | +$1.32M |
|
4
Bumble
BMBL
$367M
| $3.95M | 6.59% |
600,150
+12,633
| +2% | +$63.8K |
|
5
Peloton Interactive
PTON
$2.63B
| $3.95M | 6.58% |
569,362
-113,365
| -17% | -$736K |
|
6
SoFi Technologies
SOFI
$21.1B
| $3.62M | 6.03% |
198,752
-829
| -0.4% | -$10.9K |
|
7
JetBlue
JBLU
$1.96B
| $3.1M | 5.17% |
733,469
-71,548
| -9% | -$320K |
|
|
8
Lennar Class A
LEN
$20.4B
| $2.77M | 4.61% |
+25,000
| New | +$2.71M |
|
|
CALY
9
Callaway Golf Company
CALY
$3.26B
| $2.57M | 4.28% |
319,044
-335
| -0.1% | -$2.3K |
|
10
Herbalife
HLF
$1.23B
| $2.01M | 3.34% |
232,885
-587
| -0.3% | -$4.36K |
|
|
11
Coty
COTY
$2.33B
| $1.86M | 3.1% |
+399,923
| New | +$1.98M |
|
|
12
KB Home
KBH
$3.48B
| $1.32M | 2.21% |
+25,000
| New | +$1.33M |
|
|
TBCH
13
Turtle Beach Corp
TBCH
$239M
| $1.23M | 2.05% |
88,785
+50,452
| +132% | +$602K |
|
14
Harley-Davidson
HOG
$2.68B
| $1.18M | 1.97% |
+49,980
| New | +$1.19M |
|
15
Macy's
M
$6.15B
| $1.08M | 1.8% |
+92,577
| New | +$1.07M |
|
16
American Eagle Outfitters
AEO
$2.85B
| $1.07M | 1.78% |
110,735
+3,901
| +4% | +$41.9K |
|
17
PENN Entertainment
PENN
$2.74B
| $1.05M | 1.75% |
58,791
+24,963
| +74% | +$392K |
|
18
United Natural Foods
UNFI
$3.01B
| $906K | 1.51% |
+38,846
| New | +$1.01M |
|
19
Lyft
LYFT
$5.39B
| $846K | 1.41% |
53,692
-59,931
| -53% | -$840K |
|
20
Estee Lauder
EL
$29B
| $808K | 1.35% |
+10,000
| New | +$643K |
|
21
GoPro
GPRO
$116M
| $718K | 1.2% |
948,579
+147,941
| +18% | +$96.1K |
|
22
Sonos
SONO
$1.75B
| $656K | 1.09% |
+60,700
| New | +$591K |
|
|
VSXY
23
Victoria's Secret
VSXY
$6.64B
| $463K | 0.77% |
25,000
+6,342
| +34% | +$124K |
|
24
Compass
COMP
$8.27B
| $314K | 0.52% |
+50,000
| New | +$342K |
|
25
Frontier Group Holdings
ULCC
$1.34B
| $276K | 0.46% |
+76,157
| New | +$279K |
|
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Prentice Capital Management's Q2 2025 Portfolio in Review
As of Q2 2025, Prentice Capital Management held 38 positions worth $60M, up 4.9% from $57.2M the previous quarter. Its ten largest holdings account for 76% of the portfolio.
Prentice Capital Management withdrew a net $8.9M in Q2 2025, closing 7 positions and reducing 11 holdings. Its most notable exit was Wayfair, an estimated $4.8M position sold in full.
By sector, the portfolio is most concentrated in Communication Services at 35% of assets, down from 37% a quarter earlier, followed by Consumer Discretionary and Technology.
Against the trend, Prentice Capital Management opened a new position in Lennar Class A worth $2.77M.
- Prentice Capital Management's largest Q2 2025 buy was Lennar Class A: 25,000 shares worth $2.77M.
- Prentice Capital Management added most to NextNav in Q2 2025, an estimated $1.32M increase.
- Prentice Capital Management's biggest Q2 2025 reduction was Groupon, cutting an estimated $9.99M.
- Prentice Capital Management fully exited Wayfair in Q2 2025, selling an estimated $4.8M.
- Prentice Capital Management's ten largest holdings make up 76% of its $60M portfolio in Q2 2025.
- Prentice Capital Management opened 11 new positions and closed 7 in Q2 2025.
- Prentice Capital Management's portfolio value rose 4.9% quarter-over-quarter to $60M.
Based on Prentice Capital Management's 13F filing for Q2 2025, filed 14 Aug 2025.