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Prentice Capital Management Portfolio holdings

AUM $45.7M
1-Year Est. Return 2.65%
This Fund
S&P 500
This Quarter Est. Return
+74%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
AUM
$271M
AUM Growth
+$60.3M
Cap. Flow
-$28.2M
Cap. Flow %
-10.39%
Top 10 Hldgs %
86.89%
Holding
35
New
7
Increased
5
Reduced
8
Closed
15

Sector Composition

Rank Sector Weight
1 Consumer Discretionary 46.91%
2 Technology 20.9%
3 Real Estate 12.61%
4 Healthcare 7.89%
5 Consumer Staples 4.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
GPRO icon
1
GoPro
GPRO
$120M
$56.6M 20.9%
11,893,336
-775,183
-6% -$2.94M
ANF icon
2
Abercrombie & Fitch
ANF
$4.55B
$40.4M 14.92%
3,799,839
+129,085
+4% +$1.41M
HOUS
3
DELISTED
Anywhere Real Estate
HOUS
$33.5M 12.36%
4,520,124
+96,189
+2% +$496K
HOME
4
DELISTED
At Home Group Inc.
HOME
$31.3M 11.55%
4,822,772
-1,454,621
-23% -$5.95M
SBH icon
5
Sally Beauty Holdings
SBH
$1.47B
$14.7M 5.43%
1,175,027
-2,917
-0.2% -$31.9K
AEO icon
6
American Eagle Outfitters
AEO
$2.94B
$13.3M 4.91%
1,219,648
-28,529
-2% -$270K
COTY icon
7
Coty
COTY
$2.4B
$12.6M 4.65%
+2,819,248
New +$13.7M
PETQ
8
DELISTED
PetIQ, Inc. Class A Common Stock
PETQ
$11.8M 4.34%
337,722
-608,401
-64% -$17.1M
TPR icon
9
Tapestry
TPR
$30.3B
$11.6M 4.27%
+871,672
New +$12.4M
SDC
10
DELISTED
SmileDirectClub, Inc. Class A Common Stock
SDC
$9.6M 3.54%
+1,214,806
New +$8.24M
SQQQ icon
11
ProShares UltraPro Short QQQ
SQQQ
$2.31B
$8.32M 3.07%
1,760
+1,560
+780% +$11M
BBBY
12
DELISTED
Bed Bath & Beyond Inc
BBBY
$7.26M 2.68%
+684,662
New +$4.71M
SPXU icon
13
ProShares UltraPro Short S&P 500
SPXU
$435M
$7.08M 2.61%
6,000
+4,869
+431% +$7.42M
GES
14
DELISTED
Guess Inc
GES
$4.44M 1.64%
+459,286
New +$4.04M
UAA icon
15
Under Armour
UAA
$3.01B
$3.09M 1.14%
+317,638
New +$3.01M
ZYNE
16
DELISTED
Zynerba Pharmaceuticals, Inc
ZYNE
$1.45M 0.53%
428,876
+87,440
+26% +$413K
GRPN icon
17
Groupon
GRPN
$1.03B
$1.37M 0.51%
75,491
-27,008
-26% -$601K
KSS icon
18
Kohl's
KSS
$2.16B
$972K 0.36%
46,775
-266,680
-85% -$5.14M
PLAY icon
19
Dave & Buster's
PLAY
$357M
$863K 0.32%
+64,737
New +$863K
MAC icon
20
Macerich
MAC
$7.4B
$672K 0.25%
74,918
-321,340
-81% -$2.49M
BBWI icon
21
Bath & Body Works
BBWI
$3.97B
-96,557
Closed -$902K
BLMN icon
22
Bloomin' Brands
BLMN
$754M
-593,480
Closed -$4.24M
CAKE icon
23
Cheesecake Factory
CAKE
$5.03B
-600,744
Closed -$10.3M
CAR icon
24
Avis
CAR
$5.47B
-284,224
Closed -$3.95M
CWH icon
25
Camping World
CWH
$384M
-406,954
Closed -$2.32M

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Prentice Capital Management's Q2 2020 Portfolio in Review

As of Q2 2020, Prentice Capital Management held 35 positions worth $271M, up 29% from $211M the previous quarter. Its ten largest holdings account for 87% of the portfolio.

Prentice Capital Management withdrew a net $28.2M in Q2 2020, closing 15 positions and reducing 8 holdings. Its most notable exit was Cheesecake Factory, an estimated $10.3M position sold in full.

By sector, the portfolio is most concentrated in Consumer Discretionary at 47% of assets, down from 53% a quarter earlier, followed by Technology and Real Estate.

Against the trend, Prentice Capital Management opened a new position in Coty worth $12.6M.

  • Prentice Capital Management's largest Q2 2020 buy was Coty: 2,819,248 shares worth $12.6M.
  • Prentice Capital Management added most to ProShares UltraPro Short QQQ in Q2 2020, an estimated $11M increase.
  • Prentice Capital Management's biggest Q2 2020 reduction was PetIQ, Inc. Class A Common Stock, cutting an estimated $17.1M.
  • Prentice Capital Management fully exited Cheesecake Factory in Q2 2020, selling an estimated $10.3M.
  • Prentice Capital Management's ten largest holdings make up 87% of its $271M portfolio in Q2 2020.
  • Prentice Capital Management opened 7 new positions and closed 15 in Q2 2020.
  • Prentice Capital Management's portfolio value rose 29% quarter-over-quarter to $271M.

Based on Prentice Capital Management's 13F filing for Q2 2020, filed 14 Aug 2020.